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llOTBkBEB 2, 1011. 



The Weekly Florists' Review. 



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We;: ^'^ ■- 



Are Rollfhg Up 



Dollars 

 For our 

 Advertisers^ 



See what one of them says : 



In looking over our advertising records for the 

 last few years, we find that your publication has 

 made a remaikable record. Since we began to adver- 

 tise with you in 1907, for every dollar we have spent 

 we have received $8.74 in direct salee. This leaves 

 out, of course, all the indirect influence which our 

 advertising has had, which, no doubt, amounts to a 

 great deal. We think it only due you to let you know 

 these facts and we will be glad at any tim« to testify 

 to the value of your publication as a medium for 

 reaching high grade norist8.-"-McCray Refrigerator 

 Co., Kendallville, Ind. f-o^vj 



! 



THE ANNUAL SPECIAL 



lO 



N I M BER 



Will be Isaued, aa aanal* daring the aeaaon of the Great Fall Flower Showa, a fortnight before 



Thanksi^vini; and Juat at the right time for the Autumn trade. 



November 16!> 1911 



|t will be In keeplDK wltli the best pravioua Special Humbora ot TBS RCVIBW, and that's "•nonsh said," for tliese 



periodical Special Humbers lisve become an Institution In tbe Trade. 



0? 



ItVe are very much 

 pleased with The Review 

 anfl regret we are not 

 able to fill orders for 

 100,000 plants, as your 

 paper would bring fine re- 

 turns.— C. B. Flick Floral 

 Co., Ft. Wayne, Ind. 



Advertisers will give us valuable assistance if they will 



SEND COPY EARLY 



And a^ the same time get best display and position for 

 themselves. Display space, $1.00 per inch (30 inches 

 to the page). Usual ^^iscounts to those who have time 

 contracts. Classified Advertising, 10 cents per line, net. 



We are having fn^at 

 success with our Silver 

 Pink antirrhinum, and 

 as we are using only The 

 Review the credit must 

 go to you.— G. 8. Rams- 

 burg, Somersworth, New 

 Hampshire. 



t7E WANT YOUR PATRONAGE— A Page if your Supply Warranta, an Inch or a Claeailied, as Tear 



Stock Reqnirea— But WE WANT IT EARLY 



FLORISTS' PUBLISHING CO., ^'^"^^^^"^Sk^. CHICAGO 



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