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80 



The Weekly Fbrists^ Review* 



NOVEMBEB 9, 1911. 



It Means 

 Something to You 



When you start an order for cut flowers, it 

 certainly must be a source of satisfaction for you 

 to know that the order will be filled at the right 

 price, with promptness and care. 



That feehng of satisfaction you will soon 

 acquire if you deal with us. We have the entire 

 confidence of our trade, and we can also gain yours. 

 For reliable, uniformly good service, you can not do 

 any better. 



The Leo N lessen Co. 



White 



A steady supply every day all through 

 the season. Our grower is an expert in 

 his line, and devotes his entire place and 

 efforts to the growing of Lilac. 



You can't beat it for quality. When 



you want Lilac, just remember we can fill 



your order, if it's a bunch or a hundred of 



them. 



Price, $1.25 per bunch. 



WHOLESALE FLORISTS 



N W. ctr. IZth ami lace St*.. FHILADSLPHIA. PA. 



Open from 7 a. m. to 8 p. m. 



MeptloD The Rgvl^w whao yog write. 



PHILADELPHIA. 



The Rising Eastern Market. 



Gardenias, violets and valley are the 

 strong features of a weak market. Gar- 

 denias are really scarce; though more 

 numerous than a fortnight ago, they 

 are in active demand at listed prices. 

 Violets have shortened considerably, 

 while the demand was increased by the 

 Penn-Indian football game of last Sat- 

 urday. The price has advanced on both 

 singles and doubles. Although not 

 scarce, like the other two, valley has 

 been satisfactory, probably more so 

 than either of the others, because it not 

 only sold Teadily at fair figures, but, 

 best of all from a retailer's standpoint, 

 it could be secured when needed. 



Chrysanthemums are the leading fea- 

 ture of the market. Really fancy stock 

 is in active demand at excellent prices, 

 but really fancy stock is far from plen- 

 tiful. Every chrysanthemum grower 

 will question this statement (I would 

 not give a fig for him if he didn't), 

 but let him go into town and carefully 

 compare his stock with what I have 

 classed as fancy and I think he will 

 agree with me that it takes hustling to 



Qualify in that class. Silver Wedding, 

 iynnwood Hall, Grace, Elise Papworth 

 and Mrs. Shaw are the leading whites, 

 Maud Dean is the best pink of the day, 

 while good old Major Bonnaffon and 

 his companion in arms, Col. Appleton, 

 remain in the vanguard of the yellows. 

 Not many reds could be scraped up for 

 the football game, but there were a 

 few. The medium and ordinary grades 

 of chrysanthemums are decidedly in ex- 

 cess of the demand. Pompons are in 

 fair favor, but the buyers who want 

 pompons expect moderate prices. The 

 anemone-flowered Mary CoUaday still 

 leads, although the color is not all that 

 Edward A. Stroud says it should be and 

 that he can and will make it. 



Boses, carnations and all the other 

 flowers bow to the chrysanthemum, al- 

 though the coming-out teas and other 

 early social affairs at times demand 

 them, and demand the best only. Cat- 

 tleyas have shortened in supply and 

 advanced in price, but hardly enough to 

 be more than an indication of coming 

 events. 



Splendid Stock 



AT PAIR PRICES 



We are receiving choice Chrysanthemums in ail colors; 



they are selling well because of their fine quality and 

 moderate price. 



We offer you excellent value by the dozen, by the hundred and 

 by the thousand. Try them. 



The finest Roses, Carnations, Violets and every va- 

 riety of Flower and Green that is in the market. 



Our new store gives us improved facilities for handling your 

 orders with care and promptness. 



BERGER BROS. 



Wholesale Florists 



140-142 North 13th Street, Philadelphia, Pa. 



Mention The Review wben tou write. 



Greens are abundant and dull. 



A Customs Decision. 



Every florist in the land uses baskets, 

 but not every florist thinks of the diffi- 

 culties that are experienced in procur- 

 ing his baskets at fair prices. A recent 

 custom-house decision is of interest. 

 June 20 M. Rice & Co. brought in a 

 large importation of baskets, on which 

 the appraiser increased the valuation 

 materially. A protest was made and 

 the case was taken before the board of 

 general appraisers, which sustained the 

 appraiser. A further protest was made, 

 the case going before the full board of 

 three judges. Great preparations were 

 made by both sides. Mr. Rice was posi- 

 tive that his valuation was fair. The 

 government brought over its representa- 

 tive from Germany, with his array of 

 figures. The decision of the board was 



that the value of the baskets should be 

 returned as entered; in other words, a 

 complete victory for M. Rice & Co. 



The Dahlia Season. 



The dahlia season of 1911 closed on 

 the night of November 2, when the 

 dahlias supplying the flowers for this 

 market were frozen. The season has 

 been remarkable for its length, for the 

 improvement in the flowers and for the 

 increase in demand; it was undoubtedly 

 the ftest season the dahlia has ever ex- 

 perienced as a cut flower. Passing over 

 the length of the season simply with the 

 remark that it was at least two weeks 

 longer than ordinarily, the improvement 

 in the quality has been remarkable. 

 This is due to three things — the heavy 

 August rains, the improved varieties 

 and the disbudding. The public re- 

 sponded nobly to the dahlia feast set 



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