20 



The Weekly Florists* Review^ 



November 24, 1910. 



THE FLORISTS' REVIEW 



G. L. GRANT, Editor and Manaoir. 



PUBLISHED EVXBT THUBSDAT BY 



THE FLORISTS' PUBLISHING CO. 



680-560 Caxton BuUdluK, 



834 Dearborn Street, Chicago. 



Telephone, Harbison 5429. 



bkoistxbed oabi.b addbe88, rxiobvixw, ohioaqo 



New York Oitice: 



>ark Brool 



, Austin Shaw, Manager. 



Borougb Park....^ _. Brooklyn, N. Y. 



Subscrlptloti price, $1.00 a year. To Canada. (2.00. 

 To Kurope, $2.60. 



Advertising rates auoted upon request. Only 

 (trlctly trade advertising accepted. 



Advertisements must reach us by 6 p. m. Tuesday, 

 to insure Insertion in ttie issue of that week. 



Entered as second class matter December 3, 1897. 

 at the post-ofiace at Chicago, lU., under the act of 

 Harch 3. 1879. 



This paper is a member of the Oblcago Trade 

 Press Association. 



INDEX TO ASVEBTISERS, FAGE 90. 



CONTENTS. 



The Retail Florist — Customer's Criticisms 9 



— Table Decoration (lllus.) 9 



— Open Hours Limited by Law 10 



— A DolUver Design (lUus.) 10 



— Design by North Floral Co. (lllus.) 10 



— Pictures Speak Loudest 10 



— The Graduate (illus.) 11 



Long Cast-iron Gutters 11 



Two of a Kind 11 



Violets— Red Spider 11 



To Remove Lime Whitewash 11 



Roses — Green Fly and Mildew 12 



— Rose Cuttings Outside 12 



— Feeding Roses 12 



— Two New Roses 12 



— Mildew on Outdoor Roses 12 



Sweet Peas — Sweet Pea Buds Dropping 12 



— Outdoors and In 13 



A Latonia Lady (portrait) 13 



Hyacinths for Christmas 13 



CUider Covering on Bulbs 13 



The Weiss Establishment (lllus.) 13 



Ch^santhemums — Mums for Decoration Day.. 14 



— Bftect of Unsuitable Water 14 



— Blooms Few and Imperfect 14 



— A Dozen Good, Large Sorts 14 



— Buds Rot and Wither 15 



A Texas Fair Booth (lllus.) 15 



The Omaha Bowlers (lllus.) 15 



Seasonable Suggestions — Polnsettias 15 



— Gardenias 15 



— Eucharls 16 



— Tuberous Begonias and Gloxinias 16 



— LUles for Christmas 16 



— Astilbes 16 



— Spanish Iris 16 



Carnations — Slow to Bloom ; . 16 



— A Variegated Enchantress 16 



— Stigmonose on Bassetts 17 



American Carnation Society 17 



Chrysanthemum Society 17 



Detroit 17 



Baltimore 17 



Albany, N. Y 18 



Pollworth Takes to Woods (lllus.) 18 



Obituary 18 



News Notes and Comments 19 



Coarse of the Market 20 



Chicago 20 



St. Louis 24 



Boston 26 



Newburgh. N. Y 29 



Philadelphia 30 



New York 33 



Providence 36 



Vegetable B'orciug — Apliis on Lettuce 38 



— Too Cool for Cucumbers 38 



Milwaukee 38 



Dayton, 40 



Steamer Sailings 43 



North Augusta, S. C 45 



Seed Trade News 48 



— Bouquet Green 49 



— The British Nonwarranty 50 



— Valley Pips 51 



— Imports 61 



— Holland Stock 51 



Pittsburg 52 



Cincinnati 53 



New Orleans 65 



Pacific Coast — San Francisco, Cal 62 



Name of Vine 63 



Propagation of Ficus 63 



Nursery News — American Pomologlcal Society 64 



— Rhododendrons in Illinois 65 



Baffalo 66 



Grand Rapids. Mich 68 



Hamraonton, N. J 68 



Toledo, 70 



Utlca, N. Y 72 



Greenhouse Heating— A SOOFoot House 82 



— Piping In Ohio 82 



— A West Virginia House 83 



New Bedford, Mass 84 



Evansvllle, Ind 86 



Rochester 88 



80CIETT OF AMEBICAN FL0BI8TS. 



Inoobfobatkd bt Act of Oonobkss. Maboh 4 . '01 



Officers for 1910: President. F. R. Plerson, Tarry- 

 town, N. Y.; vice-president, F. W. Vlck, Rochester, 

 N. Y.; secretary, H. B. Dorner, Urbana, 111.; treas- 

 urer. W. F. Kasting, Buffalo, N. Y. 



Special convention and National Flower Show, 

 Boston. Mass., March 26 to April 1, 1911. 



Annual convention, Baltimore, Md., August 15 to 

 18, 1911. 



Results bring advertising. 

 The Eeview brings results. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The total paid attendance at the Mil- 

 waukee flower show is given as 23,300, 

 producing a gate receipt of $13,200. 

 That 's a pretty fair record for a city with 

 a population of only 373,857. Almost 

 seven per cent of all the people of the 

 city paid admission to the flower show. 



The dissolution of the Imperial Win- 

 dow Glass Co., the combination of the fac- 

 tories that use the human blower, which 

 has been forced by the government, has 

 thrown the glass trade into confusion. It 

 is said the factories that blow glass by 

 hand cannot be profitably operated under 

 previous wage scales and that all such 

 are shut down except a few that are con- 

 ducted on the cooperative basis. 



Wholesale cut flower dealers who do 

 a shipping trade make frequent report of 

 important mail orders that are not re- 

 ceived until after the time for shipment 

 has passed, and scarcely a week passes 

 that The Eeview does not receive on 

 Thursday morning advertisements and 

 other matter intended for publication in 

 the issue just coming off the press. Peo- 

 ple who write letters that fail of their 

 purpose if not delivered by a certain hour 

 should inform themselves on train sched- 

 ules — but, most important, they should 

 act in time ; no use mailing a letter after 

 the last train has gone; better, instead, 

 mail it in time for the train before the 

 last one. 



COUBSE OF THE MABKET. 



Probably there are exceptions, but 

 not many will question the statement 

 that the average wholesale price of 

 flowers so far this season has been be- 

 low the values of other years; it has 

 been said by so many people in so many 

 different places that it iriust be true. 

 This much conceded, the interest cen- 

 ters on the reason for it. 



In this trade the reason usually ad- 

 vanced in explanation of the autumn 

 prices is not poor business; it is the in- 

 crease of glass and weather conditions 

 that kept the markets continuously sup- 

 plied with stock not intended to be 

 marketed until later. 



But in other lines business was unde- 

 niably dull in summer and early autumn, 

 and is only now assuming normal 

 volume. A few months ago one could 

 hear on every hand that the automobile 

 was' ruining all else; then, just as the 

 subject was becoming threadbare, it 

 was discovered that the automobile 

 boom had burst and that the real rea- 

 son for slack business was the high 

 cost of food — men in all sorts of occu- 

 pations explained the lack of demand in 

 their own lines by pointing to the sums 

 required to procure the necessities of 

 life; a patent medicine manufacturer 

 located in the Chicago wholesale cut 

 flower district even has told his florist 



friends that the cost of provisions was 

 cutting down the consumption of pills. 

 He marveled that the flower dealers 

 were so busy. 



Perhaps florists have been affected 

 more than they suppose by extrava- 

 gance in the purchase of motor cars by 

 those who scarcely could afford them, 

 and by the high prices of food. But for 

 the automobile it must at least be said 

 that those who become accustomed to 

 the expenditures necessary to maintain 

 a car are hardly likely to look upon the 

 price of flowers as high; and the mar- 

 ket values of almost all foodstuffs have 

 been falling, steadily for weeks and 

 rapidly of late — the law of supply and 

 demand has been getting in its work. 



Increased supply in the flower busi- 

 ness always has resulted in increased 

 demand, and it seems not improbable 

 that conditions have been shaping them- 

 selves for an exceptionally active win- 

 ter season for florists. 



TO MAKE SUBE. 



Quite a few subscribers send $2 in- 

 stead of the dollar bill that insures 

 fifty-two visits of The Eeview, 'while 

 now and then one wishes to make sure 

 of receiving every issue for the next 

 five years: 



I- do not want to miss a copy of The Review 

 and enclose my check for $5 to pay for five 

 years, 1911, 1912, 1913, 1914 and 1915.^John 

 v. Bohrman, Louisville, Ky. 



CHICAGO. 



The Great Central Market. 



Thanksgiving, never to be regarded as 

 in the class with other flower holidays, 

 made a new record this year. Nothing 

 like it ever before has been experienced. 



The long stretch of cold, cloudy 

 weather which preceded the feast day was 

 the principal factor in upsetting calcu- 

 lations. A good demand had been figured 

 on, largely due to the warm weather early 

 in the season, which hurried along the 

 chrysanthemum crops; it had been cal- 

 culated that chrysanthemums would be 

 much less abundant than in other years. 

 Perhaps they were through the country, 

 but it was not the case in Chicago. The 

 chrysanthemum was more abundant than 

 any other flower in the three days pre- 

 ceding Thanksgiving. If there was any 

 diflSculty in filUng orders it was because 

 train time was too near. However, the 

 demand was so strong that better prices 

 were realized than have been obtained for 

 chrysanthemums in any recent Thanks- 

 giving. The early crop of mums unde- 

 niably brought low prices; perhaps the 

 Thanksgiving returns will give the grow- 

 ers better satisfaction. On the whole, 

 they seem to have had an average season. 



The cold, dark weather reduced the 

 supplies of roses and carnations, not only 

 in this market, but all over the middle 

 west. The result was that a greater num- 

 ber of orders than had been expected 

 found the market much shorter of stock 

 than anyone had anticipated. The scarcity 

 was particularly felt in carnations. Prices 

 were high, but they did not average nearly 

 so high as one might think from the pro- 

 testations of the buyers. The fact was 

 that when the business opened the demand 

 far exceeded the supply, but as buyers 

 found out what prices were asked they 

 turned their attention to other flowers 

 and the week's average will by no 

 means compare with the top prices 

 asked November 21; growers who ex- 

 pect it will be sadly disappointed. 



The dark weather seemed to improve 



