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Decembek 1, 1910. 



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The Weekly Florists' Review* 



11 



Part of the Store Exhibition of A. C. Sinram. 



and the hostess suggests using some of 

 her garden flowers with the greenhouse 

 stock which she has bought from you, 

 do your best to use them with your own 

 or find a better place for them. Sug- 

 gest the best way to cut and store 

 them. If there is a large amount of 

 them, charge for your time in arranging 

 them, taking the same pains with«rthem 

 as with the rarest of greenhouse prod- 

 ucts, all the while making it evident, 

 by the quality of your work and by 

 tactful suggestions, that your work and 

 time are worth money, and not a 

 trifling amount, either. 



A RETAILEE'S EXHIBITION. 



In a good many cities that do not 

 have flower shows, leading retail florists 

 find it good business to decorate the 

 store and hold individual exhibitions 

 once or twice a year. The accompany- 

 ing illustrations serve to show what 

 A. C. Sinram, of Denver, Colo., did in 

 his Tremont street store last month. 

 This was his second flower show and it 

 was in every way a success. 



The store was beautifully decorated 

 with wild smilax, Asparagus plumosus, 

 palms, ferns and blooming plants. Tiny 

 varicolored incandescent lights were 

 scattered among the foliage, and the 

 effect was excellent. The concrete 

 fountain in the center of the store, 

 filled with goldfish, was one of the best 

 attractions. 



The windows were tastefully dcco 

 rated, the most striking being one that 

 represented a semi-tropical scene. Ken- 

 tia palms formed the background, with 

 araucarias and Ficus pandurata. Green 

 sheet moss was used to carry out the 

 woodland effect. Adiantum Croweanum, 

 Asparagus plumosus and Rex begonias 

 were placed at intervals, and cattleyas 

 were apparently growing on the trees 

 at each side, these in reality being the 

 iron supports covered with cork bark, 

 with southern moss overhanging. Paper 

 White narcissi were growing in a 



pond, the water being supplied by a 

 ^yate^fall just above. 



There were two table decorations each 

 day. The illustration shows those on 

 Saturday. One table had a centerpiece 

 of Lorraine begonia and Paper White 

 narcissus, with Killarney roses tied 

 with pink chenille cords as favors. The 

 other centerpiece was of violets, a wide 

 violet-colored net ribbon forming a tri- 

 angle, with a bow at each angle, in 

 which was placed a candlestick: 



Just back of this table, near the 

 cashier's window, was a bride's bouquet 



of the style of twenty-five years ago, 

 and one of today. The little, round, old- 

 fashioned, formal bouquet, with its 

 fancy paper holder, especially interested 

 the older ladies, many of whom ex- 

 claimed: "Why, that is just like the 

 one I had!" 



There were different bouquets each 

 day, bride's, bridesmaid's, and corsage, 

 and baskets in variety. Some especially 

 fine Killarney, White Killarney and 

 Richmond roses were on exhibition in 

 the window; also some fine Eaton and 

 Golden Wedding mums, and several va- 

 rieties of fine carnations. 



The last night of the show, Saturday, 

 an enormous crowd attended and Mr. 

 Sinram says it was the best advertise- 

 ment he could have had. Thousands 

 were downtown that night to see the 

 initial illumination of the new Gas and 

 Electric building, the "best lighted 

 building in the world." A constant 

 stream of people poured in and out of 

 the store for several hours, and it was 

 necessary to insist on their keeping in 

 motion to avoid a crush. An orchestra 

 was rendering some beautiful music, 

 and it was only natural that the visitors 

 were anxious to stay and listen. Sev- 

 eral out-of-town florists who were in- 

 terested in Mr. Sinram 's show arranged 

 their affairs so that they could be there 

 during that time. 



COGOAN OF BATTI.E OBEEK. 



S. W. Coggan, who recently succeeded 

 to the business of Burt & Coggan, at 

 the Michigan town the breakfast foods 

 made famous, is a believer in the ad- 

 vertising value of the annual opening. 

 While his firm was located in the Ar- 

 cade openings were used with good re- 

 sults and now that a store of different 

 type is occupied they appear to have 

 even better effect. For his openings 

 Mr. Coggan has been accustomed to ad-, 

 vertise tne gift of souvenirs and always 

 has used something in the florist's line. 

 One time he had everybody in town 



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Store of A. C. Sinritn, Denver, During His Show. 



