Deckmbek 1, 1010. 



The Weekly Florists' Review^ 



11 



Part of the Store Exhibition of A. C. Sinram. 



and the hostess suggests using some of 

 her garden flowers with the greenhouse 

 stock which she has bought from you, 

 do your liost to use tliem with your own 

 or find a better place for them. Sug- 

 gest the best way to cut and store 

 them. If there is a large amount of 

 them, charge for your time in arranging 

 them, taking the same pains with them 

 as with tlie rarest of greenhouse prod- 

 ucts, all the while making it evident, 

 by the quality of your work and by 

 tactful suggestions, that your work and 

 time are worth money, and not a 

 trifling amount, either. 



A RETAILER'S EXHIBITION. 



In :i good many cities that do not 

 have flower shows, leading retail florists 

 find it good business to decorate the 

 store and hold individual exhibitions 

 once or twice a year. The accompany 

 ing illustrations serve to show what 

 A. ('. Sinram, of Denver, Colo., did in 

 his Tremont street store last niontii. 

 This was his second flower show and it 

 Avas in evtMy way a success. 



The store was beautifully decorated 

 with wild smilax. Asparagus jtlumosus. 

 palms, ferns and blooming plants. Tiny 

 varicolored incandescent iigiits were 

 scattered among the foliage, and Die 

 <'ffect was excellent. The concrete 

 fountain in the center of tlie store, 

 tilled with goldfish, was one of the Ix'st 

 attractions. 



The windows were tastefully dcco 

 rated, the most striking being one that 

 represented a semi-tropical scene. Ken 

 tia palms formed the background, with 

 araucarias and Ficus pandurata. (ireen 

 sheet moss was used to carry out the 

 woodland effect. Adiantum Croweanuni, 

 -Asparagus plumosus and Kex begonias 

 were placed at intervals, and cattleyas 

 were apj)arently growing on the trees 

 at each side, these in reality being the 

 iron supports covered with cork l)ark, 

 with southern inoss overhanging. Paper 

 Wliiti' narcissi were oriiuing in a 



pond, the water being supplied by a 

 waterfall just alio\e. 



There were two table decorations each 

 day. The ilinstiation shows those on 

 Saturday. One table had a centerpiece 

 of Lorraine begonia and Paper White 

 narcissus, with Killarney roses tied 

 with pink chenille cords as favors. The 

 other center|)iece was of violets, a wide 

 violet colored net ribbon forming a tri- 

 angle, with a bow at each angle, in 

 which was placed a candlestitdv. 



Just V)ack of this table, near the 

 cashier's window, was a bride's bouquet 



of the style of twenty-five years ago, 

 and one of today. The little, round, oh! 

 fashioned, formal bouquet, with its 

 fanciy paper holder, especially interested 

 the older ladies, many of whom ex 

 claimed: "Why, that is just like the 

 one I had!" 



There were difl'erent bouquets each 

 day, bride's, bridesmaid's, and corsage, 

 and baskets in variety. Some especially 

 fine Killarney, White Killarney and 

 Kichmond roses were on exhibition in 

 the window; also some fine Eaton and 

 Golden Wedding mums, and several va 

 rieties of fine carnations. 



The last night of the show, Saturday, 

 an enormous crowd attended and Mr. 

 Sinram says it was the best advertise 

 ment he could have had. Thousands 

 were downtown that night to see the 

 initial illumination of the new Gas and 

 Electric building, the "best lighted 

 building in the world." A constant 

 stream of people poured in and out of 

 the store for several hours, and it was 

 necessary to insist on their keeping in 

 motion to avoid a crush. An orchestra 

 was rendering some beautiful music, 

 and it was only natural that the visitors 

 were anxious to stay and listen. Sev- 

 eral out-of-town florists who were in- 

 terested in Mr. Sinram 's show arranged 

 their affairs so that they could be there 

 during that time. 



COGGAN OF BATTLE CREEK. 



S. AV. Coggan, who recently succeeded 

 to the business of Burt & Coggan, at 

 the Michigan town the breakfast foods 

 made famous, is a believer in the ad 

 vertising value of the annual oi)ening. 

 While his firm was located in the Ar- 

 cade openings were used with good re- 

 sults and now that a store of different 

 type is occupied they appear to have 

 even better effect. For his openings 

 Mr. Coggan has been accustomed to ad 

 vertise tne gift of souvenirs and always 

 has used something in the florist's line. 

 One time he had everybody in town 



Store of A. C. Sinram, Denver, During His Show. 



