20 



The Weekly Florists^ Review* 



*^?>!^»V'r*H|yj^1¥,' 



Dbcembbb 1, 1910. 



THE FLORISTS' REVIEW 



G. L. GRANT, Editoe and Mamaqeb. 



PUBUSHED BVEBT THUESDAT BT 



The FLORISTS' PUBLISHINO CO. 



S30-560 Caxton Building, 



384 Dearborn Street, Cbicaso. 



Tklkphonk, Harrison 5429. 



•xalstkbkd cabui address, flobyib'w, ohioaqo 



New York Office: 



Borougrh Park Brooklyn, N. Y. 



J. Austin Shaw, Manaoeb. 



Subscription price, 11.00 a year. To Oanada, t2.00. 

 To Korope, $2M. 



Advertising rates quoted upon request. Only 

 •trictly f-ade adTertising accepted. 



Advertisements must reach us by 6 p. m. Tuesday, 

 to Insure insertion In the Issue of that week. 



Entered as second class matter December 8, 1897, 

 at the post-office at Chlcacro. 111., under the act of 

 March 3. 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVEBTISEBS, PAGE 94. 



CONTENTS. 



The Uetall Florist 9 



— Advertising a Retail Store (lllus.) 9 



— The Vandal 10 



— Use of Wild Flowers 10 



— A Retailer's Exhibition (lllus.) 11 



— Coggan of Battle Cre>k (lllus.) 11 



Seasonable Suggestions — Azaleas 12 



— Genistas 12 



— Marg .erltes 12 



— Pansles 12 



— Dutch Bulbs 12 



— Lllium Speciosum 12 



— Herbaceous Borders 13 



Mrs. Syme Best White (illus.) 13 



Bemoving Tops of Plants 13 



Scale on Palms 13 



The Old Man Among His Pets (lllus.) 13 



Carnations — General Carnation Culture 14 



— The Wards (illus.) 14 



— Stigmonose on Winsors 14 



Sweet Peas — The Critical Season 15 



— Spots on Sweet Pea Leaves 15 



— Diseased Sweet Pea Foliage 15 



Cocos and Calla Treatment 15 



Geraniums — Best Bedding Geraniums 15 



— Winter Geraniums 15 



Lily of the Valley 16 



— Valley Under a Bench 16 



What Is the Value? 16 



The Parting of the Ways 16 



Chr.y8anthemum Society 16 



Roses— Hilda at Home 16 



— Double Killarney (illus.) 16 



American Rose Society 17 



Boston 17 



The Astoria Quartet (illus.) 18 



Obituary 18 



News Notes and Comments 19 



The Bogy Man 20 



Thanksgiving 20 



Chicago 20 



St. Louis 25 



Denver 28 



New York 30 



Milwaukee 32 



Wheaton. Ill 33 



Wyomlsslng, Pa 33 



Philadelphia 34 



Providence 36 



Vegetable Forcing — Greenhouse Vegetables. ... 38 



— Outdoor Asparagus 38 



— Renewing Strawberr.v Beds 38 



Cincinnati 40 



Steamer Sailings 43 



Springfield, Mass 46 



Seed Trade News 50 



— Wholesale Seedsmen's League 60 



— The Holmes Fire 51 



— Thirty-five Years Young 51 



— Seed Growing at San Juan 53 



— Maine Third as Corn Packer 64 



— Valley Pips 54 



— The Des Moines Seed Co 56 



— K. H. Guthrie (portrait) 66 



— Imports 57 



— Imports from Holland 57 



Pacific Coast— Victoria, B. C 64 



— San Francisco, Cal 64 



— Tree Planting in California 64 



Nursery News — Blueberry Culture 66 



Name of Plant 67 



Kansas City, Mo «» 



Olean, N. Y 68 



Buffalo 69 



Pittsburg 70 



New Bedford, Mass 70 



Baltimore 72 



Springfield, 74 



Greenhouse Heating — Advance Freight on Coal 84 



— Size of Expansion Tank 84 



— Helps for the Circulation (illus.) 84 



— A Partitioned House 84 



— Boiler Runs Dry 86 



— A Change of Plans 87 



Indianapolis 90 



Columbus 92 



SOCIETY OF AMERICAN FL0BIST8. 



TkOOBPOBATED BT AOT OF OONaBXSg. Haroh 4 .'01 

 Officers for 1910: President. F. R. Pierson, Tarry- 

 town, N. Y.; vice-president, F. W. Vlck, Rochester, 

 N. Y.; secretary. H. B. Dorner, Urbana, III.; treas- 

 urer, W. F.KasUng. Buffalo, N. Y. 



Special convention and National Flower Show, 

 Boston. Mass., March 26 to April 1, 1911. 



Annual convention, Baltimore, Md., August 16 to 

 18, 19U. 



EESULTS. 



We give them. You get them. 



We both have them. 



There was much cause for Thanks- 

 giving and the trade is looking forward 

 to a merry Christmas business. 



Capable store men are short of the de- 

 mand. A flower store clerk who has the 

 sticktoitiveness to master all branches of 

 the work can command a much better 

 salary than in most lines of retailing. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 Th3 Eeview $2, $Z, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Debutante parties are each autumn 

 calling for an increasingly large number 

 of bouquets. For leading florists in the 

 big cities the coming out parties are this 

 year producing more revenue than ever 

 before. 



A SELLER complains that florists have 

 a great habit of ' ' shopping around. ' ' 

 Yes, but sometimes an excursion of that 

 character makes the shopper exceedingly 

 glad to get back to the original source 

 of supply. 



In many lines of business the dealers 

 outside the large cities are opposed to the 

 parcels post, believing it will sound the 

 death knell of the country merchant, but 

 it is difl5cult to see how it would do other- 

 wise than benefit the country florists. 

 Speak to your congressman about it be- 

 fore he goes to Washington for the ses- 

 sion that opens December 6. 



THE BOGY MAN. 



Uncle Yim Hill and a lot of other 

 men who own railroads and are num- 

 bered among the florists' best custom- 

 ers are once more trotting out that old 

 bogj' of theirs, the approach of hard 

 times. Every time these esteemed and 

 self-esteemed fellow-citizens undertake 

 a fresh assault upon the ' ' ultimate con- 

 sumer" and are shown up, they raise 

 the cry that if they are not permitted 

 to have their own way the whole blessed 

 country will go to the demnition bow- 

 wows. So long as thej^ can have their 

 own way, everything is lovely, but so 

 soon as their plans are interfered with 

 in any particular — well, look out for the 

 end of that era of prosperity. 



These eminent financiers throw a fit 

 too often to have their forebodings con- 

 tinue to be impressive. 



There isn't the first sign in the 

 flower business to indicate the passing 

 of the present run of excellent busi- 

 ness. True, margins of profits are nar- 

 rower than they were, due to the in- 

 creased costs of business living, but 

 the consumption of the florists' prod- 

 ucts never was so general as now. It 

 was demonstrated in 1907 and 1908 

 that this trade had as little reason as 

 any to fear the effects of general busi- 

 ness depression — but we decline to ad- 

 mit that there is anything in sight to 

 indicate a slowing up in other lines, 

 save, possibly, those that have depend- 



ed for their patronage on the extrava- 

 gances of the railroad magnates. 



THANKSGIVINa. 



From all reports, the trade has cause 

 to hold Thanksgiving, 1910, in fond 

 remembrance. There is yet to be re- 

 ceived the first report of poor business; 

 indeed, the unanimity with which a 

 new record is chronicled is subject for 

 remark. Thanksgiving never has been 

 a holiday in the sense that Christmas, 

 East^ir, and, lately, Memorial day are; 

 it is a day on which a few flowers are 

 wanted for the table, nothing more. 

 But this year the demand was far heav- 

 ier than ever before. It was heavier 

 everywhere, and fair prices were freely 

 paid. When people buy for their own 

 use there usually is a well defined limit 

 to what they will pay; those for whom 

 nothing but the best will do, when buy- 

 ing gifts for others, limit the expendi- 

 ture when it i& for their own use, just 

 as a man who habitually smokes sto- 

 gies will buy two-for-a-quarter llava- 

 uas when he meets a friend; this, as 

 much as the increased demand, makes 

 possible the Christmas prices and 

 makes necessary those of other seasons. 



Now, with our best Thanksgiving be- 

 hind us, we look forward to a merry 

 Christmas. 



CHICAGO. 



The Great Cei;tral Market. 



Following the slump on the eve of 

 Thanksgiving and the poor demand oc- 

 casioned by the rain on the morning of 

 the day itself, the market quickly re- 

 covered and the close of last week was 

 fully as good as the start; indeed, on 

 many items the market was stiflfer Sat- 

 urday afternoon than at any time while 

 the special demand for the holiday was 

 a factor. 



The present week opened with in- 

 creased supply in practically all lines. 

 The demand showed some falling oflf 

 in spots, as it always does when sup- 

 ply increases through the country, but, 

 on the other hand, the orders of other 

 purchasers indicated that business is ex- 

 cellent with them, and, on the whole, 

 it is good in this market. City trade, 

 as well as shipping trade, shows that 

 most of the retailers are enjoying an 

 active season. 



While it may be said that the only 

 real shortages now are cattleyas, val- 

 ley, and, to a less extent, violets, the 

 most important increase is in Beauties. 

 A number of the largest growers are 

 cutting good crops and the increase in 

 the supply has been sufficient to bring 

 the price down to normal November 

 values; it will go farther unless the 

 predictions of some of the wholesalers 

 prove accurate in that they say that 

 the increase is only momentary, occa- 

 sioned by weather conditions, and that 

 the supply will decrease rather than in- 

 crease further. Finer Beauties than 

 those now coming in never were offered. 

 As is natural at this season, the greater 

 part of the cut is on long stems. Beau- 

 ties scarcely could be better than at 

 present. 



There is an abundant supply of Kil- 

 larney, White Killarney and Mary- 

 land, with Eichmond enjoying a bet- 

 ter demand than at any time this sea- 

 son, and the crops excellent with most 

 of the growers. Few Maid or Bride are 

 seen, and Kaiserin is no longer a factor, 

 though a few fine flowers come in. 



