16 



The Weekly Florists^ Review. 



Dkckmbku 8, 1910. 



THE MODERN FLOWER STORE. 



Last month, at Knoxville, Teiui., a 

 retail flower store was opened which 

 would be a credit to any metropolitan 

 community. It was to meet the needs 

 of the growing business of Charles L. 

 Baum, who first started in business 

 there in 1890, just twenty years ago. 

 In those daj's he had only one small 

 house, and uo store, but now he has 

 100,000 feet of glass, with material on 

 the ground for three more liouses, each 

 35x12."), and in his new store in the 

 center of the city he is equipped to do 



Mr. Baum has installed display cases 

 that would be a credit to a high class 

 jeweler. Back of the refrigerator, on 

 the right side of the store, is a special 

 case for ribbons, violet ties, bridal 

 scarfs and similar articles. Opposite 

 are glass show cases, just such as the 

 jeweler uses, in which glass, brass, sil- 

 ver and art pottery fern dishes are 

 displayed. Back of these show cases 

 are wall cases for baskets and the in- 

 numerable other articles that are now- 

 adays such a material aid in the sale 

 of plants and cut flowers. None of 



Second Story Conservatory of Charles L. Baum. 



a business second to none in the cen- 

 tral south, a region famed for its fine 

 flower stores, as well as for fast horses 

 and beautiful women. 



The accompanying illustrations will 

 be of interest to all retailers. The 

 one showing tlu? interior of the store 

 was made on the opening day, Novem- 

 ber 10. One of the features is tlie 

 array of fixtures designed for the 

 preservation ami disjilay of florists' 

 supplies. Ho ra|)idly have the supply 

 houses developed the artistic and deli- 

 cate in their wares that the modern 

 flower store must have provision not 

 only for adequate display, but for jiro- 

 tection. In fitting up his new store 



these cases is used for the materials 

 that are merely an aid in the me- 

 chanical part of the work; the wire 

 frames, the tinfoil, the toothpicks and 

 all such things as should not show in 

 the finished work are kept out of sight 

 in the store; they are in the workroom 

 in the rear. 



The office, cashier's desk and chairs 

 for the customers are midway in the 

 store. 



Above the workroom and reached 

 from the stairway from the store is a 

 conservatory of the curved-eave truss 

 construction. Here the plant stock is 

 disjilaycd and in the center there is a 

 jiool for goldfish. 



Carl Baum, son of the proprietor, is 

 in charge of the store, and on the 

 opening day gave each customer a 

 souvenir in the shape of a small fern 

 dish appropriately filled. 



STOCK TO FOLLOW NARCISSI. 



I have some narcissi in 6-inch pots. 

 These pots will be at my disposal be- 

 fore Christmas, when the narcissi are 

 through blooming. What is the most 

 profitable use I can make of them? 

 Will it be too late for lilies, and if 

 not, would Formosas be the best? 

 When will they begin blooming in a 

 night temperature of 50 degrees? I 

 have brought in Paper White narcissi, 

 which w^ere covered with soil outdoors 

 to root, five weeks before Christmas to 

 have them in bloom at that time. Is 

 that not about right at the tempera- 

 ture mentioned? E. C. 



Christmas is too late to pot up dor- 

 mant lily bulbs for Easter, but you 

 could get them for Memorial day. 

 Longiflorum giganteum would be the 

 best kind to purchase. You could use 

 these pots for speciosum album, spe- 

 ciosum rubrum or auratum, but these 

 will not bloom until summer. If you 

 have any demand for pot plants you 

 could grow Spiraja Japonica or any of 

 its varieties for Easter in 6-inch pots 

 at the temperature named. Gladstone, 

 astilboides and grandiflora are better 

 than the old type. You could pot pips 

 of lily of the valley and flower for 

 Easter, and the pots could be used for 

 quite a variety of other flowering 

 stock. 



Paper White narcissi will be in 

 ample season in five weeks. There is 

 no necessity for covering these bulbs 

 with soil or ashes, as in the case of 

 Dutch bulbs. They are much better 

 and stockier if grown without any 

 covering at all stages of their growth. 



NAMES OF BEGONIAS. 



I am sending you, under separate 

 cover, a limb of a begonia, which is a 

 free bloomer about Christmas time and 

 a strong grower. I should like to know 

 the name of it. Also, in the same 

 package, I am sending a variegated 

 leaf of a sport. It seems to be just 

 as free a bloomer as the parent and 

 in every respect similar, except for the 

 variegation. Can you tell me the 

 names of these? T. C. 



One is Begonia semperflorens gigan- 

 tea rosea and the other is Begonia 

 manicata aureo-maculata. C. W. 



Greenhouse Establishment of Charles L. Baum, Knoxville, Ky. 



