Dbcdubbb 16, 1910. 



The Weekly Florists^ Review* 



27 



A CHRISTMAS WREATH WINDOW. 



Framed in One Immense Wreath. 



Early in Christmas week, feature 

 wreaths for one day. For the central 

 figure have one immense wreath, as 

 large as the window will accommodate, 

 hung against the glass and placed low 

 enough so that it will not only be 

 seen itself, but will also permit the 

 spectator to look through its center at 

 a variety of well displayed wreaths 

 within. 



This large wreath should be of suffi- 

 cient width of outline to be heavy and 

 luxuriant looking, and should be well 

 decorated with a dash of red and a 

 huge tie. The material of the wreath 

 itself may be of the cheapest green ob- 

 tainable, according to the locality. 

 Where pines abound, there is nothing 

 more graceful than their large branches, 

 with their cones. For the dash of red 

 use rose-hips, California peppers or 

 California Christmas berries, immor- 

 telles, holly, artificial or natural poin- 

 settias in Kift vases, with or without 

 ribbon. Or tie with a shower or clus- 

 ter of smaller wreaths, from which can 

 depend a shower of chiffon, or pine 

 cones or scarlet ribbon. 



Pine cones can be brightened by a 

 frill of scarlet ribbon pressed in be- 

 tween the upper layers of scales and 

 tied in clusters of the same ribbon. 



Wreaths of Many Kinds. 



The following are some of the varia- 

 tions that make attractive styles for 

 wreaths from twelve to twenty-four 

 inches in diameter: 



All holly wreath, with a spray of 

 mistletoe on one side, tied with scarlet 

 fiber ribbon. 



Plain lycopodium, with clusters of 

 cones, tied with fiber or other red rib- 

 bon. 



Statice wreath, with holly and red 

 fiber ribbon. 



Plain pine wreath, with cones and 

 California peppers. 



Scarlet immortelle wreath, with a tie 

 of Nile green enclosing a cluster of 

 mistletoe. 



Plain lycopodium wreath, with arti- 

 ficial poinsettias at intervals around 

 the frame. 



All holly, with wide scarlet ribbon 

 drawn in a rippling strand around 

 among the foliage the entire length of 

 the wreath. End in a rosette. 



Plain lycopodium, with a butterfly tie 

 of scarlet chiffon. 



Plain lycopodium, with a cluster of 

 three to five small immortelle bells 

 drawn close together with scarlet 

 ribbon.' 



I'lain lycopodium, with inside edge 

 of California peppers. 



Plain lycopodium, with large clusters 

 of scarlet berries on one side, with or 

 without a ribbon bow. 



Plain lycopodium, with a rosette tie 

 of wide, red ribbon; a spray of mistle- 

 toe tied at the end of each loop with 

 baby ribbon. 



Plain lycopodium, with scattered 



bunches of mistletoe; holly on the back. 



Display the wreaths on easels, around 



» ' * i i J t 



I /L- 



A y 



Ardisia in Willo^v Basket. 



the pots of plants, on plain screen 

 backgrounds or in festoons. Complete 

 the wreath window with flats or jiots of 

 some white flowers, such as Soman 

 hyacinths or a striking group of poin- 

 settias. 



A tall plant basket, seen as a vista 

 through the large window wreath, 

 makes an attractive arrangement. 



Gertrude Blair. 



ENDURING ARDISIAS. 



Tf your customers complain that the 

 holiday plants are short-lived, sell them 

 ardisias. The ardisia is a plant of slow 

 growth and should command a fair 

 price, but it will endure dwelling room 

 conditions as well as anything in the 

 florists' stock in trade. It makes a 

 most satisfactory Christmas gift. 



The ardisia shown in the illustration 

 on this page was in an imported willow 

 basket. Note the high handles on the 

 side. The moss which covered the soil 

 in the pot should never be omitted, and 

 some holly red ribbon tied in the top 

 of the plant will be thought by many 

 to add a holiday touch. 



THE USE OF ACCESSORIES. 



Christmas is one of the seasons at 

 which the supply men and the plants- 

 men reap their greatest harvest. The 

 retail florist is, of course, the harvest- 

 hand, and through him the public's 

 dollars are garnered for the bright men 

 who supply the many accessories which 

 are an essential at this season, and for 

 the careful growers who provide the 

 Christmas plants. 



A few years ago retail florists, other 

 than those who have high-class trade, 

 were afraid to venture the large stock 

 of accessories and plant receptacles, but 

 it soon was found that the use of bas- 

 kets and hampers was profitable, even 

 to retailers doing a business in the less 

 wealthy neighborhoods. So universal 

 has the custom become of embellishing 

 the Christmas plants that nowadays 

 scarcely anything is salable without at 

 least a pot cover. 



As retail florists have taken hold of 

 the accessories developed by the sup- 

 ply houses they have found that two 

 important results were obtained. In 

 the first place, the accessories added to 

 the salability of the stock and at the 

 same time provided the retailer with 

 his usual profit on the accessories them- 

 selves. Of course, where no more than 

 crepe paper for pot covering is used 

 the cost is so slight that nothing need 

 be added to the selling price, but the 

 more expensive articles not only should, 

 but do, count in the cost and show in 

 the selling price. 



But a still further feature of the use 

 of accessories is that they permit the 

 retailer to diversify his stock far more 

 than would be possible with the green- 

 house products alone. Practically every 

 store that makes any pretensions at all 

 to up-to-dateness now carries at all 

 times a large stock of baskets and pot- 



