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50 



The Weekly Florists' Review* 



Decembeb 15, 1910. 



80CIETT OF AMEBICAN FL0BIST8. 



iHOOSrOBATXD BT AOT OF OONOBXeS. MABOH 4 • '01 



OfllcerB for 1910: President, F. R. Plerson. Tarry- 

 town. N. Y.; vice-president. F. W. VIck. Rochester, 

 N. Y.; secretary. H. B. Dorner, Urbana, III.; treas- 

 urer, W. F. Kastlngr, Buffalo, N. Y. 



Special convention and National Flower Show. 

 Boston. Mass., March 26 to April 1, 1911. 



Annual convention, Baltimore, Md., August 16 to 

 18. 19U. 



INDEX TO AOYEBTISEIIS, PAGE 68. 



CONTENTS. 



Christmas — A Christmas Wreath Window 27 



— Enduring Ardisias (iUus. )..... 27 



— The Use of Accessories 27 



— The Christmas Flower (lllus.) 28 



— Christmas Bells 28 



— Christmas Delivery 28 



— Corsage of Cattleyas (illus.) 29 



— The Indispensable Cyclamens (illus.) 29 



— Lorraine the Luxuriant (lllus. ) 29 



— Unique Plant Receptacles (lllus.) 30 



— The Christmas Tree 30 



— Araucaria's Renaissance (illus.) 30 



— Moderate Priced Novelties (illus.) 31 



— Tulips in Pans (lllus.) 31 



— Big Baskets Bring Business (illus.) 31 



— Keeping Polnsettias Fresh 31 



Seasonable Suggestions — Polnsettias 82 



— Azaleas 32 



—Camellias 32 



— Spanish Irises 32 



— Gladiolus America 32 



— Gladiolus The Bride 33 



— Lilacs 33 



— Azalea Mollis 33 



— Canterbury Bells 33 



— Seed Sowing 33 



Advertising 34 



Violets — Worms on Violets 35 



— Short Stems on Herrlcks 35 



Lilac Forcing 36 



Chrysanthemums — The Best Thirty 38 



— At The Zenith City (lllus.) 38 



Chrysanthemum Society 38 



Roses— Rose Mrs. A. R. Waddeli 39 



— Baby Ramblers 39 



— Hybrid Perpetuals 39 



— Hardy Yellow Roses 39 



— More Data Needed 39 



Geraniums — Bedding Geraniums 39 



In Nebraska (lllus.) *. 40 



Pelargtniums In Summer 40 



Orchids — ^Transplanting Cattleyas 40 



— Cypripedlum Rothschildianum (lllus.) 41 



— Cattley a Dowlana Aurea 41 



Buffalo 41 



Norby & Hoefle (lllus. ) 42 



Boston 42 



John G. Heltman (portrait) 43 



H. V. Hunkel (portrait) 43 



Gust. Mueller (portrait) 43 



Cincinnati 44 



New York 44 



John B. Nugent (portrait) 44 



Harry A. Bunyard (portrait) 45 



John Young (portrait) 46 



Pittsburg 46 



Providence 47 



William C. Rickards (iwrtrait) 47 



Obituary 47 



— J. F. Klimmer (portrait) 48 



News Notes and Comments 49 



Chicago is Flower Center 50 



Chicago 50 



Springfield. 56 



Philadelphia 58 



Horticultural Institute 61 



St. Louis 62 



Evansville. Ind 64 



Detroit 70 



Kansas City, Mo 70 



Denver 72 



Steamer Sailings 76 



Seed Trade News 78 



— The First 1911 Catalogue 79 



— Imports 80 



— Valley Pips 80 



— Catalogues Received 80 



— Free Seeds Mann 81 



Milwaukee 81 



Vegetable Forcing — Vegetable Markets 86 



— Lettuce Rot 86 



— Rhubarb Under Benches 86 



Pacific Coast — San Francisco, Cal 92 



— Victoria, B. C 92 



Variegated Dusty Miller 93 



Spanish Iris in Pans 93 



Nursery News — .TeweH'a Packing House (lllus.) 94 



—Widow Gets Frultlands 95 



— Values of Boxwoods 95 



— Propagating Boxwood 95 



Baltimore 96 



Toronto 88 



New Orleans 100 



Toledo, O 102 



Rochester 104 



New Bedford, Mass 106 



Indianapolis 106 



Greenhouse Heating 114 



— Defective Installation 114 



— Piping a Cucumber House 114 



— Two Vegetable Houses 115 



— Fern Industry at Bennington 116 



Society of American Florists 120 



Burlington, Vt 120 



The Dewdrop 122 



Spanish Iris 124 



Albany. N. Y 126 



Stocks for Easter, Etc 126 J 



THE FLORISTS' REVIEW 



G. L. GRANT, Editob and Manages. 



PUBLISHED EVERY THURSDAY BY 



THE FLORISTS' PUBLISHING CO. 



530-S60 Caxton BoUdinK, 



334 Dearborn Street, Chlcagot 



Telephone, Harbison 6429. 



ueaibtxbxd cable addbe88, tlobyiew, ohjoaoo 



New Yobk Oktice: 



Borough Park Brooklyn, N. Y. 



J. Austin Shaw, Manager. 



Subacrlptlon price, $1X0 a year. To Oanada. 12.00. 

 To Europe, $2US0. 



Advertising rates quoted upon request. Only 

 itrictly f-Tide advertising accepted. 



Advertisements must reach ua by 5 p. m. Tuesday, 

 to Insure insertion in the issue of tliat week. 



Entered as second class matter December 3, 1897. 

 at the post-offlce at Chlcacro, Hi., under the act of 

 March 3, 1879. 



This paper is a member of the Ohlcago Trade 

 Preas Association. 



Besults bring advertising. 

 The Seview brings results. 



Cold weather is imposing many diffi- 

 culties for all branches of the trade. 



With bouquet green scarce, extra de- 

 mand is turned to wild smilax and box- 

 wood. 



There is no dearth of new roses this 

 season; and some exceptionally good ones 

 among them. 



All sorts of Christmas greens are 

 scarce in the west this season: Lyco- 

 podium, boxwood, even moss wreaths. 



H, Bayersdorfer & Co., Philadelphia, 

 have been sustained in a protest at the 

 rate of duty recently assessed on a large 

 importation of moss wreaths. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 the Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



After outside forms were off the press 

 McGregor Bros. Co., Springfield, O., ad- 

 vised that a stenographic error had oc- 

 curred in their advertising copy, making 

 it read 3-inch, where 4-inch was intended. 



Although larger stocks than ever were 

 prepared of all the popular Christmas 

 plants, the demand has been so strong 

 that azaleas, poinsettias, and to a some- 

 what less extent, cyclamens, already are 

 pretty well sold out of wholesale hands. 



This is the largest Christmas Number 

 The Review ever has sent out — largest in 

 number of pages and largest in number 

 of copies printed, for circulation is grow- 

 ing even faster than advertising patron- 

 age. The white paper consumed in print- 

 ing this issue weighed within a few 

 pounds of five tons. 



CHICAGO IS FLOWER CENTER. 



Under the above caption the Chicago 

 Tribune, in its commercial supplement 

 December 14, prints the following by 

 Aid. Peter Reinberg: 



"In 1910 Chicago wholesale florists 

 have maintained the city's standing as 

 America's greatest flower center. Chi- 

 cago flowers go every day to Winnipeg, 

 Texas, Pittsburg, Omaha, hundreds of 

 other points within that radius, and fre- 

 quently to places still farther afield. 



"The development of smaller flower 

 centers at various points within the 

 territory served from Chicago has not 

 affected the Chicago market. The fact 



is the public appreciation and consump- 

 tion of flowers has increased faster than 

 the population, so that Chicago florists 

 have had to keep steadily adding -to 

 their glass area to supply the need. 

 Probably three-quarters to four-fifths of 

 the great quantity of flowers produced 

 in Chicago greenhouses are shipped to 

 retail florists in other cities. 



"Ten per cent increase over 190& 

 sales would be a conservative estimate 

 for 1910. In this year of general com- 

 plaint of high cost of living it is worth 

 while noting that the values of flowers 

 steadily are falling. Probably in a 

 majority of cases the person who buys 

 in the retail flower store pays the same 

 old price, but gets much flner flowers. 

 Such splendid roses and carnations, the 

 two great staples of the trade, as Chi- 

 cago now produces in enormous quan- 

 tity were unknown ten years ago. 



' ' Chicago's large volume of business 

 in the distribution of flowers has in 

 part been due to the city's superior 

 transportation facilities, but is mainly 

 the result of the unrivaled quality of 

 Chicago flowers; Chicago florists have 

 led the march of progress in their trade 

 and the superior excellence of their 

 product is recognized wherever flowers 

 are grown, sold or admired." 



IT PAYS TO PUSH. 



The secretary of the American Gladi- 

 olus Society says it pays to advertise in 

 The Review. This is what he wrote: 



The advertisement gave me splendid results, 

 but the weather is so cold that I have had to 

 stop further shipments. Discontinue the adver- 

 tisement, but you will hear from me further. L. 

 Merton Gage, Orange, Mass., December 8, 1910. 



CHICAGO. 



The Great Centxal Market. 



Business has been and is excellent. 

 The only complaint any retailer has to 

 make is that cut flowers are costing 

 him more than he likes, and the only 

 complaint any wholesaler has to record 

 is that cut flowers are scarcer than he 

 wishes they were. Shipping trade and 

 local business are on a par — both are 

 good. 



The demand is so strong that there 

 is no surplus of flowers in any line, but 

 the nearest approach to it is in long 

 Beauties and the special lengths of 

 other roses. Usually at this date prices 

 on long Beauties have stiffened, in 

 anticipation of Christmas, but this year 

 the reverse has been the rule. Splen- 

 did cuts have been on so early that 

 nothing could be done toward holding 

 back, and the supply has been so large 

 that some of the big buyers have been 

 picking up rare bargains, considering 

 that it is the second week in December. 

 The quality of Beauties never has been 

 better and it is predicted that crops 

 for Christmas will beat all previous 

 records. 



In the rose department there is an 

 abundance of the better grades and a 

 shortage of the cheaper stock. Con- 

 sidering that the medium length of 

 roses brings a normal price, short roses- 

 are commanding a premium and the 

 finest grades are selling at a discount. 

 The quality of stock is fine — too fine — 

 for there are not enough buyers who,, 

 for eviry-day purposes, will pay above 

 10 ce'^its to consume the quantities of 

 stock that really is well worth the 

 higher prices. There have been several 

 days of bright, though cold, weather^ 

 and it has done much to put color into 



