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20 



The Weekly Rorists' Review. 



Decbmbbb 29, 1010. 



THE FLORISTS' REVffiW 



] "s^i X^ GRANT, Editob AND Manaoxb. 



PVBU8HKD EVXBT THUBSDAT BT 



THE FLORISTS' PUBLISHINO CO. 



580*560 Caxton BulldinK* 



384 Dearborn Street, ChlcBKO. 



TxLXPHONK, Habbison M29. 



mMOJBTMBXD OABUC AOOBBSS, IXOBTIEW, OHIGAaO 



New Tobk Oitice: 



BorouRh Park Brooklyn, N. Y. 



J. Austin Shaw, Managkb. 



Subscription price.HjOOa joar. 

 to Kurope. tSJSO. 



ny> Canada, 92 J09. 



Only 



AdYertislng rates qaoted apon request, 

 ■tn^ily f'^e advertising accepted. 



Adyertlsements must reach us by 6 p. m. Toeeday, 

 to insure Insertion in the issue of that week. 



Entered as second class matter December 3. 1897, 

 •t the poet-offlce at Chicago, 111., under the act of 

 Uarch 3. 1879. 



This paper is a member of the Ohloago Trade 

 PrsM Aasoclatloa. ' 



Zndez to Advertisers Pace 78. 



CONTENTS. 



The Betall Florist 9 



— Betailers' Cards 



— Society Emblems in Flowers (iUos.) 8 



GUranteum in a Cellar 11 



The Victoria Medal 11 



Greenhouse Construction 11 



— Style of Greenhouse 11 



Malchow's Pracress (iUus. ) 12 



Cacnattoos 13 



—r Bnchantress on a Rampage 13 



— Carnation Show in London (illus.) 13 



Snails, 14 



Seasonable Suggestions >. 14 



— Lilies 14 



— Dutch Bulbs 14 



— iyopagattoo 14 



SUftiog Oannas 14 



Name of Plant 14 



Sweet Peas 15 



— Seasonable Suggestions : 15 



— Mildew on Sweet Peas 18 



aasBB U 



— Pernet — Oeeher's Newest Roses IS 



— Budded Hf*rid Perpetuals 15 



Mrs. E. M. Bartow (portrait) 16 



Fonkias for Memorial Day IS 



Boston 18 



W. W. Edgar Co. PUnt (illas.) 17 



BuflTalo 18 



New York 18 



WichlU. Kan 19 



BoBiness and Other Notes 19 



American Carnation Society 20 



Oypripedinm Fairieanum 90 



Retailers' Cards 20 



Chicago ao 



Denver SS 



Philadelphia 28 



New Orleans 30 



Baltimore S2 



Providence 84 



ladlaaapolls .86 



Steamer Sailings 88 



Seed Trade News 40 



— CbristmsH at Rochester 40 



— Threshing Radish Seed 4l 



— Will Pool Their Sets 41 



— Valley Pips 42 



— Imports 42 



— The Successful Seedsman 42 



— Catalogues Received 44 



Pittsbnre 46 



Vegetable Forcing 48 



— Vegetable Markets 48 



— Parsley for Spring 48 



St. l/)uis 48 



Pacific Coast 04 



— San Francisco, Cal 54 



Evansvllle, Ind 85 



Nursery News 56 



— New Protective Association 56 



— Trees and Character 66 



Derry, N. H 57 



Fall River. Maas 58 



Columbus, 60 



Orange, Mass 60 



C4acinnati 62 



Greenhouse Heating 70 



— Capacity of Boiler 70 



— To Improve the Circulation 70 



— Heat from Hot Air Flues 72 



Kansas City, Mo 74 



St. Paul 76 



Biddeford, Me. — Chas. S. Strout has 

 just completed a new bulb cellar. Its 

 floor is nine or ten feet below the sur- 

 face of the ground, and the walls, ceil- 

 ing and floor are lined with cement. 

 He is importing considerable quanti- 

 ties of fine bulbs. He has a new pink 

 carnation of his own raising and is 

 quite hopeful as to its fntiire. 



80CIITT ttF AHIBICAH rLGBIBTS. 



IKMHUOBATSD BT AOT OV COMaBBflS. Maboh 4 -'01 



Ofloers for 1910: frwMent, F. R. Plerson, Tarry- 

 town, N. T.; vlce-preaident, F. W. Yick. Rochester, 

 N. T.; secretary, H. B. Dorner, Urbana, III.; treas- 

 urer. W. F.Kaating, Buffalo. N. T. 



Special convention and National Flower Show, 

 Boston. Mass.. March 26 to April 1, 19U. 



Annnal convention, Baltimore, Md., August 16 to 

 IB, 19U. 



V Besults bring advertising. 

 The Beview brings results. 



Once more the trade has had its mer- 

 riest Christmas. The business grows 

 every year. 



Eastxb, the next special flower day, 

 comes April 16, 1911, three weeks later 

 than in 1910. 



Rev. J. H. Pembeeton is the new 

 pi'toident of the National Eose Society 

 of England. He is the author of 

 '*Soaee, Their History, Development and 

 Cultivation. * ' 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The census bureau has figured out that 

 there are 91,193,490 of us, a gain of 

 twenty per «ent in ten years. The flo- 

 rists' business is increasing a great deal 

 faster tkan the population. 



"Wilful waste makes woeful want." 

 Dob 't tet your sarpluses go to waste. If 

 you have a little more stock than your 

 local trade calls for, you can turn it into 

 cash by putting a three or four line ad- 

 vertisement in the Classified Department 

 of The Review. 



It was a big Christmas. December 

 weather over most of the country was 

 exceptionally favorable to cut flower pro- 

 duction, with the result that the large 

 wholesale markets handled much more 

 stock than ever before. First-class flow- 

 ers were so abundant that all overripe 

 stock had to be jobbed at a fraction of 

 the prices of fresh flowers and large 

 quantities went to waste. It proved anew 

 that it does not pay to pickle. 



AMERICAN CARNATION SOCIETT. 



The Cottage Gardens Co., Inc., of 

 Queens, L. L, has registered the new 

 carnation, Howard Gould; Mrs. C. W. 

 Ward X dark pink seedling; clear, dark 

 pink; three and one-half inches in size; 

 wiry stem, thirty to thirty-six inches in 

 length; flower deeply imbricated and of 

 fine form. A. F. J. Baur, See'y. 



CTPRIPEDIUM FAIRIEANUM. 



With reference to one of the exhibits 

 at a recent meeting of the New Orleans 

 Horticultural Society, the following 

 communication has been received from 

 Thomas Knight, of Knight & Struck, 

 New York city: 



"On page 26 of The Review of De- 

 cember 22 I notice an article regarding 

 an exhibit of orchids made by J. A. 

 Newsham, of New Orleans, in which it 

 is stated that he had a group of hybrid 

 cypripediums, and among the latter was 

 a fine plant of Cypripedium Fairieanum. 

 It may be of interest to your readers to 

 know that Cypripedium Fairieanum is 

 a species and not a hybrid, coming from 

 Assam, India. The habit of the plant 

 is dwarf, the foliage green. The dorsal 

 sepal of the flower is white, yellowish 



green at the base, veined with purple; 

 the lip is reddish green veined with 

 purple. " . '^ 



RETAILERS' CARDS. 



The directory of retail florists which 

 has for years been a feature of each 

 issue of The Review has grown to oc- 

 cupy six pages. The exchange of orders 

 between retailers in widely separated 

 cities has grown to be an important 

 part of the business. It largely has 

 been made possible by the department 

 in The Review, for cards of Leading 

 Retail Florists, and it is a branch of 

 the business that is so easily handled 

 and so great a convenience to the pub- 

 lic, that it will keep on growing faster 

 and faster as more and more flower 

 buyers find out how speedily and satis'- 

 factorily orders for distant delivery can 

 be handled by the retail florists. Those 

 who are not taking advantage of this 

 department of The Review, either as a 

 means of securing or filling orders, are 

 missing something. See pages 34 to 39. 



CHIOAOO. 



Tlte Great Central Maricet. 



In none of the years that have passed 

 has the Chicago market handled so many 

 Christmas flowers as were mendiandized 

 last we^. The quantity of stock was 

 so great that a new record for total 

 sales was made in most of the houses, in 

 spite of the fact that prices in many of 

 the important lines averaged lower than 

 in recent years. 



It was Chicago's biggest cut flower 

 Christmas, but there was a fly in the 

 ointment in nearly every case. The sup- 

 plies of stock, taking the market as a 

 whole, were considerably greater than 

 had been expected, which fact was at the 

 bottom of most of the troubles. For 

 wholesalers and growers the degree of 

 satisfaction with results is in almost 

 exact proportion to the amount of ship- 

 ping trade ordinarily handled. The houses 

 that have the most out-of-town enstoraers 

 had the best Christmas; those whole- 

 salers who do little shipping wore long 

 faces. It takes nearly a week, not just 

 one day, to make a Christmas for this 

 market. The long-distance shipm^its go 

 out first, then those to nearby points, 

 with city trade coming after the ship- 

 ping is over. Usually the houses that do 

 not ship much count on selling at high 

 prices to those who do, but this year 

 stock was so plentiful on the shipping 

 days that shippers filled practically every- 

 thing out of their own receipts, and were 

 under little necessity of buying. Thus 

 those who were not shipping did little 

 business for three days, during which 

 their receipts were heavy and for which 

 their consignors expect Christmas prices. 

 The city business is notoriously dull for 

 three days before December 24. 



There never has been a Christmas when 

 orders were filled more completely. Even 

 of carnations, of which nearly everyone 

 had been predicting a shortage, there 

 turned out to be enough. Of course, 

 orders for red were not all filled — they 

 never are — and some orders had been 

 turned away, but all the orders aeeepted ' 

 in advance were filled as closely as they 

 ever are at such a time, and the last eon- 

 signments came in, as usual, on a de- 

 clining market. There were many splits 

 and sleepy flowers that realized little, 

 and low grade white was a glut, so it is 

 quite probable some growers averaged 



