Decombkb 29, 1010. 



The Weekly Horists* Review. 27 



A Personal Letter to Every Florist. 



Philadelphia, January Ist, 1911. 

 Dear Sir:- 



RipeneSS and progresslvcncss — that's what you want in a seeds- 

 man. 



Some florists deal with a seedsman simply because they have formed the 



habit, or because their favorite house is one with a record dating back a century 

 or two. 



Nowadays it is not old age or past greatness, for it is reasonable 

 to suppose that the "old man" himself may have died or retired, and it is a toss- 

 up whether his business-bringing policies are still being carried out, and whether 

 his successors or subordinates are any better executives than those in a new, inex- 

 perienced seed house. 



Very often it is the "old man's" large block of capital stock that is holding 

 the business together — to uphold the family's business name. 



There are other "live," ripe, twentieth-century seedsmen, however,- and 

 one in particular, with a rosy record over twenty-one years long — a ripe age — under 

 the vigorous personal direction of its founder, with the ablest managers of depart- 

 ments, the most "up-to-the minute" and courteous business methods, located in 

 the most modern and best-equipped seed-house in the world — these are just a few 

 of the reasons for the marvelous growth of the HoUSe of Miciieil. 



All this is not mentioned in a boastful way — only that those who do not 

 know us may realize that they cannot know too many ripe, progressive people, and 

 that such firms may save tliem some money. 



The House of IVIiclieil confidently expects to make every florist in the 

 land a customer and a friend, but only by showing the trade better qualitleSf 

 better values, better service, and better results than they have been 

 accustomed to getting. We realize that this is the only way to get repeated orders. 



You want your greenhouses to yield more profits — every "live" florist 

 does — and doesn't it stand to reason that a house which, like ours, is securing a 

 great amount of new business, must be offering extra good bargains to secure such 

 trade? 



At any rate, you owe it to yourself to investigate, and whether you need a 

 packet of seeds, a case of bulbs, or several tons of fertilizer, our coming together 

 cannot bring profit to us unless it brings more to you. 



You are now on the threshold of a new season. Write for our 1911 whole- 

 sale catalogue (it is ready), find out what we have to offer you— how our prices 

 compare with competition — and above all, give US a trial. 



Others— and very particular florists, too — are making capital out of 

 dealing here, so why not you? 



To give each customer's best interests whole-hearted study; to analyze the 

 conditions; to note the likes and fancies and satisfy them; — that's the idea 

 on which this business has been conducted for over twenty-one years. 



Respectfully yours, 



HENRY P. NICHELL CO. 



518 MARKET ST. PHILADELPHIA, PA. 



Carefully note the new address) 



B^ Write today for Michell'a Wholesale Catalogrue for 1911. 



