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The Weekly Florists^ Review. 



r^ 



December 20, 1910. 



ROSES — NIESSEN 



That means that our supply is the largest in Philadelphia. It stands for QUALITY 



and GOOD VALUE in all grades 



It will pay you to lemember this. Place your orders in the right direction. Let us supply you. With the splendid 

 values in Roses, you should be able to increase your sales in that line. Our stock consists of 



BEAUTIES, Pink and White KILLARNEY, MARYLAND, RICHMOND, 



BRIDES and MAIDS 



WHITE lilliAC, liberal sized bunches, $1.26 and $1.60 

 SWEET PEAS, pink and white, long stems, $1.00 per 100 VALLEY, choice grade, $4.00 per 100 



The Leo Niessen Co. 



Wholesale Florists 



1209 Arch St. tt Philadelphia 



Open from 7 a. m. to 8 p. m. 



Mention The Review when you write. 



point in the eyes of the other, but each 

 felt that the hats would have been his 

 had the bets been reallv in earnest. 



M. R. J. 



PHILADELPHIA. 



The Rising Eastern Market. 



December 21. — The thaw that delight- 

 ed us during the week ending with the 

 shortest day of the year proved a god- 

 send to the plantsmen. The packers had 

 been kept busj' during the cold weather, 

 the sheds were full of boxes ready for 

 shipment, and just at the right moment, 

 the weather moderating, the express 

 companies were given the biggest 

 Christmas job this city has ever known. 

 The immense stock of blooming plants 

 has run low and the stock of foliage 

 plants has been depleted, particularly 

 those suitable for basket work. Grow- 

 ers realize that the Christmas holiday 

 plant business has come to stay, pro- 

 vided they produce what is required. 



Greens cause the principal activity 

 in the wholesale houses. Boxwood has 

 advanced to double its usual price. 

 Lycopodium is obtainable only in lim- 

 ited quantity. Holly, too, has become 

 scarce, although this word hardly con- 

 veys the idea. Great quantities of holly 

 have been used. So far as known all 

 the orders have been filled, but there is 

 no surplus and it is difficult at times to 

 get what is required. 



The cut flower market is dull. There 

 is a certain amount of business, with 

 only a moderate supply of stock. The 

 jrders are chiefly advance orders for 

 Christmas, with the stock mostly on 

 the plants or in the grower's hands. 

 Roses are abundant — more abundant 

 than anything else. The quality is 

 excellent, prices moderate; the usual 

 pre-holiday advance has not yet come. 

 Carnations are scarce; they have ad- 

 vanced in price. The grower who holds 

 back this year will make me feel that 

 the efforts of this column have been in 

 vain, for it is even greater folly than 

 usual to hold carnations this year. The 

 amount of money returned to the grow- 

 er during the last week for fresh stock 

 will undoubtedly be larger than this 

 same stock held would realize in the 



JUST AFTER CHRISTMAS 

 FLOWERS ARE GOOD 



€tGenerally plentiful and lower in price. Don't 

 miss an order because you think good stock 

 is scarce. Call on us for very fine 



Maryland, Richmond and White Kiliarney 



and EVERYTHING SEASONABLE for the Holidays 



BERGER BROS. 



...Wholesale Florists... 

 1305 EilbeH Street, Philadelphia, Pa. 



Mention The Review when you write. 



three days before Christmas. Violets 

 are dull. Valley in active demand. 

 Sweet peas are as plentiful as carna- 

 tions are scarce. Cattleyas and garde 

 nias continue high in price, with the 

 certainty that these prices will be main- 

 tained until the end of the year. Callas 

 have advanced. Yellow daisies sell 

 fairly, but no one seems to care about 

 white. Chrysanthemums are practically 

 over. There is little pre-holiday demand 

 for poinsettias. Stevia is in active re- 

 quest. The bulbous flowers sell slowly, 

 likewise tender greens. 



The Christmas Market. 



December 27. — The total volume of 

 Christmas business in plants and flow- 

 ers, shipping and local, was larger than 

 ever before. The volume of business 

 in plants was larger than ever before. 

 The volume of business in cut flowers 

 was not so large as last year. The in- 



crease was in plants; a greater number 

 of cut flowers were sold at lower aver- 

 age prices. The abundance and fine 

 quality of the stock placed business on 

 a more satisfactory footing than in 

 times of scarcity. The retailers gener- 

 ally were satisfied, although the in- 

 crease in plant sales was at an in- 

 creased cost of delivery. Hardly any- 

 body sold out clean, yet nearly every- 

 body did more business. 



Beauties were not in eager demand. 

 The price, starting at $12 for the spe- 

 cials, gradually fell back to $7.50 on 

 Christmas day. The mediums and shorts 

 sold well. Eichmond was in demand at 

 $25 for the fancies, some select stock 

 going up as high as $50. The mediums 

 and shorts sold well. Kiliarney led the 

 pinks, $25 and $20 for the specials, with 

 the grades at $15 and $12 most in 

 demand. The supply was enormous. 

 Maryland brought the same prices as 



