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18 



The Weekly Florists' Review. 



January 5, 1911. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editor and Manaoxb. 



PUBUSHSD EVSBT THVBSDAT BT 



THE FLORI8T8' PUBLISHING CO. 



530*060 Caxton BnlldiiiK* 



334 Dearborn Street, ChloaKo. 



Tklkphone, Harrison 5429. 



mxoibtxbxd oabuc addbks8. tuokvixvr, ohioaqo 



New York Oftice: 



Borough Park Brooklyn, N. Y. 



J. Austin Shaw, Manager. 



Subacrlptlon price, tl.00 a year. To Canada, $2.00. 

 To Europe, t2JH). 



AdTortlBlng rates quoted upon request. Only 

 •trlctly ^'-ade adverttslDg accepted. 



Advertisements must reach us by 6 p. m. Tuesday, 

 to insure insertion In the Issue of that week. 



Entered as second class matter December 3, 1897, 

 at the poet-office at Chicago, 111., under the act of 

 March 3. 1879. 



This paper is a member of the Oliicaffo Trade 

 Preoe Association. 



Index to Advertisera Paare 82. 



CONTENTS. 



The Retail Kloiist 7 



— A Neyron Wreath (lllus.) 7 



— Making the Store Attractive 7 



Annuals for Cut Flowers 8 



("oleus Shed Their Leaves 8 



Booming Bay Trees 8 



Illinois Florists to Meet 9 



Store of Lubliner & Trinz (illns.) 9 



Society of American Florists 10 



New S. A. F. Directors 10 



- E. Allan Peirce (portrniti 10 



— Harry A. Bunyard (portrait) 10 



Are We Progressive ? 10 



Seasonable Suggestions 12 



— Lily of the Valley 12 



— Polnsettias 12 



— Cinerarias 12 



— Calceolarias 12 



— Purchase Seeds Now 12 



Carnations 12 



— ■ Carnation Bust 12 



— Chloride of Lime in Water 12 



— Carnation for Name 13 



Ooraniums 13 



— - Geranium Propagation 13 



^Geraniums for Name 13 



Providence 13 



Milwaukee '.'.'... 14 



Now York 14 



Obituary 15 



— Fred Dorner (portrait) ...'..'..'.'. ^^ 



— .John Gormley (portrnlt) 1« 



— Tohn L. Turner ]« 



Boston 1(5 



Will Stay With Us '.'..'. n 



American Carnation Society 17 



Business and Other Notes 17 



Society of American Florists 18 



Calendars Received 18 



American Gladiolus Societv IS 



The Way to Find Buyers. .'. IS 



Chicago IS 



Repotted Ferns Turn Yellow 23 



Philadelphia 24 



Cincinnati '/,[ 2fi 



Toronto ; \[ \ 2S 



Steamer Sailings 30 



Seed Trade News ■ 44 



— Another Oiark Seed House 45 



— Early Blooming Hyacinths 4f5 



— A Record In Valley 4(4 



— Imports Increase 48 



— .Seeds by Phone 48 



— C^atalogues Received 49 



— New Million-Dollar Concern 49 



St. Louis .'-,0 



Veeetable Forcing '. rt2 



— Vegetable Markets 52 



— Market Price of Lettuce .'>2 



Pittsbnrg .>;2 



Pnilflo Coast ] . 54 



— Tacoma . Wash .54 



— San Frn nclsco .' rA 



— I'ortland, Ore ; .-,.-, 



Nursery News -,0 



— Retrospect & Prospect .56 



— Grlffln^s Buy Out Gates .-,7 



Baltimore r,H 



Montgomery, Ala flO 



New Bedford 02 



Kansas City, Mo 04 



Greenhouse Heating , 72 



— .\ Query from New Zealand 72 



— Piping for a Side Bencli 72 



— Two Kansas Houses 72 



— The Boiler Above Ground 74 



Tnrrytowii. N. Y 70 



n.iv ton, QMo '.\ 78 



Ootrolt SO 



Red Wing, Minn.— The firm of Docker 

 & Fritze has been dissolved and the 

 business is now conducted by Richard 

 H. Decker, 



SOCIKTT OF AHEBICAN rLOBlSTS. 



IhOOBPOBATXD BT AOT OF OOHGBBSl. MaROB 4 • '01 



Officers for 1910: President. F. R. Pierson. Tarry- 

 town. N. Y.; vice-president. F. W. Vlck, Rochester, 

 N. Y.; secretary. H. B. Dorner, Crbana. III.; treas- 

 urer. W. F. KasUng. Buffalo. N. Y. 



Special convention and National Flower Show, 

 Boston. Mass.. March 26 to April 1. 19U. 



Annual convention. Baltimore, Md.. August 15 to 

 18. 1911. 



RESULTS. 



We give them. You get them. 

 We both have them. 



Carnation cuttings are selling well; 

 early orders are more numerous than last 

 year. 



Did you turn over a new leaf January 

 1? Hope you made a resolution never to 

 write another business letter without 

 using a printed letter-head. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Inquiries continue to reach The Re- 

 view, unsigned and with nothing by which 

 the writer can be identified. Anonymous 

 inquiries never can be answered. Sign 

 your full name and address and you will 

 be answered. 



The pool of cement manufacturers 

 broke up December 31, with the imme- 

 diate effect of a reduction of 10 cents 

 a barrel in the price of their output. 

 Production has for a long time outrun 

 consumption. 



In the last few years great changes 

 have come over the cut flower industry 

 in America. From an effort to proUuce 

 the goods to meet the demand, latterly 

 the aim has been to connect as far as 

 possible with the existing call for stock. 

 It seems not unlikely that the time now 

 has arrived when attention should be 

 devoted to creating new uses for flowers, 

 and new outlets. In this connection the 

 advertising in local newspapers by retail 

 florists is to be encouraged. 



S. S. Skidelsky, in his address before 

 the Florists' Club of Philadelphia, pub- 

 lished elsewhere in this issue, expresses a 

 view on whicii there may. at least, be 

 more than one opinion. This trade would 

 not bo what it is today were it not for the 

 men who have gone into it without expe- 

 rience. The knowledge they have gained 

 at the cost of time and money has, in 

 many cases, been put to a use that must 

 command universal admiration and com- 

 mendation. The way to get somewhere 

 is to make a start. 



SOCIETY OF AMEEIOAN FLORISTS. 



Department of Registration. 



As no objections have been filed, pub- 

 he notice is hereby given that the regis- 

 tration of the geraniums, Panama, White 

 Cloud, Ruby, General Wooster, Barnaby 

 Rudge and' Bright Eyes, by F. H. De 

 Witt, Wooster, Ohio, becomes complete. 

 H. B. Dorner, Sec 'y. 



December 29, 1910. 



CALENDARS RECEIVED. 



The Review has received, within the 

 week, 1911 calendars from the follow- 

 ing: 



Charles H. Lilley Co.. Seattle, Wash.; 

 Adam Sciiillo Lumber Co., Chicago; 

 Benjamin Chase Co., Derry, N. H.; 

 Green Floral ("o., Dallas, Tex, 



AMERICAN QLADIOLUS SOCIETY. 



President Hendrickson has appointed 

 the following committee to investigate 

 the diseases of the gladiolus, each mem- 

 ber to woj-k in connection with the ex- 

 periment stations of the different 

 states: 



New York state, Arthur Cowee, Ber- 

 lin, N. Y. 



Ohio, M. Crawford, Cuyahoga Falls,. 

 Ohio. 



Wisconsin, H. H. Bridge, Lake Mills, 

 Wis. 



Massachusetts, L. Merton Gage,. 

 Orange, Mass. 



Indiana, E. Y. Teas, Centerville, Ind, 



Michigan, C. H. Ketcham, South 

 Haven, Mich. 



Connecticut, B. F. White, Terryvil'e, 

 Conn. 



Iowa, G, D. Black, Independence, la. 



New Jersey, 1, Leonard, lona, N. J. 



California, Dr. W. Van Fleet, Chico,. 

 Cal. 



Illinois, H. B. Dorner, Urbana, 111. 



L. Merton Gage, Cor. Sec'y. 



THE WAY TO FIND BUYERS. 



There are a great many ways of sell- 

 ing, but advertising is not only the 

 cheapest but most effective: 



We tried writing to those we tliought might 

 use our stock, but it was like sending medicine 

 to a well man: but wlien we advertised in The 

 Review wn found those who wanted our goods. — 

 J. .1. Cable & Son, Bntler, Tenn.. December 30, 

 1910. 



CHICAGO. 



The Great Central Market. 



The buyers have had things in their 

 favor ever since Christmas. As quickly 

 as the growers got down to work again 

 after their holiday relaxation, the 

 plants were again ready to give a lib- 

 eral cut an<l receipts in the market 

 were so heavy that the conditions noted 

 at the close of the Christmas rush were 

 maintained through the following week. 

 There was a good volume of business, 

 moving, but not enough to consume at 

 regular rates all the flowers that were 

 offered. The result was a resort to job- 

 bing stock at cheap prices in the effort 

 to effect some sort of a clearance. 



The New Year's business is growing 

 each season, but so is the supply, the 

 latter faster than the former. Prices 

 for New Year's are estimated to have- 

 averaged about half what they did for 

 Christmas, in some cases, notably on 

 tarnations and violets, not half. While 

 Beauties, red and pink roses sold fairly 

 dean at the lowest prices thus far 

 known for New Year's, the heavy sup- 

 ply of white roses could not be moved. 

 Carnations held their own pretty well 

 until the last day of the year, when 

 there was a V)ad slump. 



New Year's calls especially for cat- 

 tleyas, valley, gardenias and violets for 

 corsage work. Of cattleyas there now 

 is an abundance. Gardenias are a glut. 

 Tiie wholesalers mostly buy these in 

 the east to sell for the house account,, 

 but the eastern sources stocked up the 

 retailers for New Year's and it left the- 

 wholesalers hung up. Valley is plenti- 

 ful. It had been expected that the 

 call for violets would be good — it al-; 

 ways has been before. There was, in- 

 deed, a large use of this flower, but the 

 receipts were so heavy that prices went 

 to pieces on the last day of the year and 

 the average return to the growers can 

 hardly be otherwise than disappointing. 



