' f • ■■;— rw;<f^"T-'^^'';'*^'fj>v*-«.r'*y^* 



24 



The Weekly Florists' Review. 



Januabt 5, 1911. 



Specials For This Week 



VIOLCTS9 double and single, $1.00 per hundred. 



VALLEY, choice stock, $4.00; good first, $3.00 per hundred. 

 WHITE LILAC, $1.00 and $1.50 per bunch. 



SINGLE DAFFODILS, $6.00 per hundred. 



=== ROSES ^ 



We continue to have a good supply of them. Plenty of fine BEAUTIES, pink and 



white KILLARNEY. We can assure of a quality hard to beat, 



and splendid values in all the grades. 



The Leo Niessen Co. ^^^1 



Wholesale Florists 



It Philadelphia 



7 a. m. to 8 p. m 



Mention The Review wben you write. 



PHILADELPHIA. 



The Rising Eastern Market. 



Business has been active throughout 

 the holidays. The scale of prices, par- 

 ticularly rose prices, has fallen. New 

 Year's, divided between December 31 

 and half of January 2, saw excellent 

 business, but nothing extraordinary. 

 Taken all through, the volume of holi- 

 day business was larger than usual, but 

 the supply of flowers was so large as 

 to keep prices down. The ball season 

 is active — ^four large local balls in one 

 week. There is a heavy shipping de- 

 mand, with the orders smaller since 

 New Year's, though just as numerous. 



Cattleyas have dropped in price, as 

 well as carnations and roses. Sweet 

 peas are selling well, especially the col- 

 ored sorts. Valley has more evenly bal- 

 anced supply and demand. Daffodils 

 ' have come. Lilac is plentiful. Paper 

 Whites and Romans are overdone. 

 Greens are selling better, particularly 

 Asparagus plumosus. 



Christmas Impressions. 



The description of the wholesale mar- 

 ket published last week gives but a 

 partial view of Christmas. 



The retail shops had, almost without 

 exception, all that thev could possibly 

 do. The holidav falling on Sun- 

 day gave a little better opportunity 

 for completing the work on time. While 

 most of the orders were for Saturday, 

 some could be delivered on Sunday and 

 some were for Monday. The heavy 

 «rops of roses made it possible to get 

 all the flowers that were necessary for 

 the orders at moderate prices. The im- 

 mense quantity of really fine blooming 

 plants gave better value in plants than 

 this market had ever seen before. It 

 was not that the prices on plants were 

 lower, but that the qnality was better, 

 or, if our business must be measured 

 bv the vardsti<>k, there was more bloom 

 per square ineb. 



Charles Henrv Fox, discussing Christ- 

 mas, said that plants predominated. 

 Thev were used in great variety, singly 

 and made up. Violets and Beauties 

 were in demand. Carnations were not 

 handled, because they are alwavs held 

 at a holiday until overripe and it is 



January Specialties 



Easfer Lilies 

 Single Daffodils 

 Violets 



Select Maryland and Richmond Roses, 

 Sweet Peas, Valley, etc. 



The most centrally located Wholesale House in Philadelphia. 



BERGER BROS. 



...Wholesale Florists... 

 1305 Filbert Street, Philadelphia, Pa. 



Mention The Review when you write. 



difficult to judge their age; they have 

 so often in the past gone to sleep im- 

 mediately on reaching their destination. 

 Koses, on the contrary, can be judged 

 readily and they were used wherever 

 possible. Christmas business was most 

 satisfactory. 



Fred Ehret was pleased with Christ- 

 mas business, saying that "it went 

 well." Plants sold better than any- 

 thing else. Souvenir boxes were in de- 

 mand. Boses sold well at lower prices. 



Among the Christmas windows ar- 

 ranged in the flower shops was a beau- 

 tiful symphony in red designed by-John 

 Wilson for J. J. Habermehl's Sons, at 

 Twenty-second and Diamond streets. 

 There were red baskets, red bells, poin- 

 settias, red ribbons and miniature red 

 electric lights, all effectively combined. 



H. H. Battles' picture window con- 

 tained a huge red basket filled with 

 holly, with a center of scarlet boxwood. 



Yes, it was scarlet boxwood. I cannot 

 give you the botanical name, but must 

 refer you to George Bausch. 



There were other windows of beauty 

 that proved magnets to the throngs of 

 Christmas shoppers, but these will suf- 

 fice to give an idea of the work of our 

 fioral artists. 



The possibilities of Christmas are 

 just opening before us, with the prob- 

 lem of production more nearly solved 

 than ever before. With better value 

 offered in our wholesale market, our re- 

 tailers have a splendid opportunity of 

 interesting more and more people in 

 plants and flowers for Christmas gifts. 



Various Notes. 



The Joseph Heacock Co. has taken 

 the store formerly occupied by Edward 

 Beid, of 1526 Banstead street, as a 

 base of operations. Carl Corts will re- 

 ceive the cut of both the company's 



