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a 



The Weekly Florists' Review. 





January 5, 1911. 



r 



Six 



es o! Retailers' Cards 



This department for the cards of Leading Retail Florists — those florists who have the facili- 

 ties for filling the orders sent them by other florists — has made possible the recent rapid develop- 

 ment of this branch of the business, a branch of the trade now established for all time and so help- 

 ful that its volume will keep on increasing for many years. 



Are you sending and receiving your share of these orders? You can send your share (and 

 make 20 per cent profit without effort) if you let your customers know you can perform this service 

 for them. To receive your share — well, The Review's department for Retailers' cards remains the 

 one way of getting prompt action on the order in hand. If you are the only florist in your city 

 represented here, you get the orders coming into your territory from other florists. If you are not 

 represented and "the other fellow" is — we can leave it to you what becomes of these desirable orders. 



To be represented costs only 70 cents per week on a yearly order. This is for one-inch 

 space. Other spaces in proportion. 



Why not send your order today — now — before you forget it? 



We Quarantee Satisfaction 



FLORAL CO. 



413 Madison Ave., Cor. 48th St.. NEW YORK 

 Established 1859. 



A. WIegand & Sons 



Florists and Decorators 



1610 to 1620 N. Illinois SL, Indlaaapolis. lad. 



Indiana's oldest, largest and most complete 

 retail establishment. 



PHONE P.B.X.58 139 WEST MAIN ST. 

 OKLA/fOMA CITY,0KL,A.. 



Cleveland, Ohio 



Schneider Floral Co. 



For Flowers and quick 8er\ice to all Northern 

 Ohio points. 



EUCLID AVENUE 



Qeorgfe O. McClunle, Florist 



176 main St.. HARTFORD, CONN. 



Orders solicited for delivery any place on earth. 

 Floral DeelKos a Specialty. 



DRUMM SEED and FLORAL CO. 



507 Houston St, TORT WORTH, TEX. 

 HeAdqaarters for Cot Flowers and Faneral Designs 



T.L.METCALFE, 4 stores 



Hopldnsvifle, Ky., NadisoDville, Ky., 

 Jadson, Teni., and Clarksville, Tenn. 



Orders executed anywhere in the two states. 



Lang Floral & Nursery Co., '^1 



Write or wire headquarters for flowers for Texasi 

 Oklahoma, Louisiana, New Mexico. No orders too 

 largre, none too small. 



Poiitiac,DL4i2i:.r.yN.$t'! 



CHICAGO 

 ORDERS 



SENT TO 



ARE 



CAREFULLY 

 EXECUTED 



2138-S184 MICHIGAN AVENUE 



J. H. SNALL & SONS 



FLORISTS 



NEW YORK, WASHINGTON, D.C. 



1153 Broadway . Cor . 14th & G Sts. 



AND WALDORF-ASTORIA. 



ABE W£ FBOOBESSIVE? 



(Continued from page II.) 



equally at sea to explain the whys and 

 wherefores, is no more to be com- 

 mended than he who, through mere 

 chance or accident, hits upon a streak 

 of good luck. The "hit or miss" prin- 

 ciple accounts equally for the results 

 in both cases. It was a ''miss" with 

 the one, and a "hit" with the other, 

 while the law of cause and effect under- 

 lying both is a mystery or a closed book 

 to either. 



The question naturally arises: Why 

 do people venture into a trade or pro- 

 fession, the essential knowledge of 

 which they do not possess? Why give 

 up a paying coal business and build 

 greenhouses, without first mastering 

 the art of growing? Why so many 

 failures everywhere, while those really 

 successful, because of a thorough train- 

 ing, intelligent observation, deduction 

 and application, are comparatively 

 few? Is it because the florists' busi- 

 ness * ' looks so mighty good ' ' ? Granted. 

 Then there is that much more reason 

 why we should bend all our energies 

 and put forth our best efforts toward 

 equipping ourselves in every way in 

 order to build our success upon a more 

 solid foundation. 



The farmer who tilled the soil for 

 years past, and who thought he knew 

 all about it, as his fathers did before 

 him, is just beginning to realize that 

 he has yet much to learn, that his 

 primitive methods of farming will not 

 do, if he is to keep pace with the 

 progress of the times. 



In this connection it may not be 

 amiss to quote a few lines from an 



LS-DonaldsonCompany 



MINNEAPOLIS, MINN. 



Largest flower department west of Chicago. 

 Particular attention ^ven to Decorative Orders. 



GREKMSOUSKS : 

 36th Street and Portland Avenue* 



1874 



1911 



WIUJAM A. Phuxips, Mana«rer 

 272 FnltOB St. Tel. 319 Main Brooklyn. N. I. 



Careful attention, personal selection and prompt de- 

 livery giiaranteed to any parte! New York, Longr Isu^mI 

 and New Jcsey. Thirty six years' experieuce. Reli- 

 ability assured. 



Lexington, Ky* 



JOHN A. KELIBI, florist 



Hierh Grade Cut Flowers 

 and Designings : : : : 



All orders entrusted to us for Central Kentucky 

 will have cttreful attentioQ. 



Orders ciiarleston, W. Va» 



are given prompt and careful attention by the 



CHAKLESTON CUT FLOWER AND PLANT CO. 



H. H. Coim, Mgr. Phone Stewart 627 



JESSELSON FLOWER SHOP 

 523 "West 63d Street, : : : : CHICAGO 



We deliver in Enelewood and Woodla^rn 

 AU ordera attended to promptly Night service 



Orders for southern MINNESOTA and northern 

 IOWA will Ije properly cared for by 



A. N. KINSMAN, Austin, Minn. 

 JOE TOSIN I, FLORIST 



DeslsTis of All Kinds 

 202 N. Phillips Ave., SIOUX FALLS, S. D- 



Leading Florist 

 AMSTERDAM, N. T. 

 SCHENECTADT.N.T. 



Estab. 1877 



