.lANUARV 12, 1011. 



The Weekly Florists' Review* 



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i 



I THE RETAIL 



l'^^^^ FLORIST 



1 



A "DIFFERENT" WINDOW. 



S(i niauy it,'Tail lloribts 'iiass their 

 u-imlows with cut flowers that the |hiI> 

 lie- can not fail to be apprrcijit i\ c of 

 the occasional variation. 



As a study in hannouioiis aii-an^e 

 nicut. as well as for sake of variety, the 

 window recently shown by A. ( . yin 

 ram, at Denver, will not fail to interest 

 the retail florists. The accompanyiiiy 

 illustration, while prepared from .•in 

 excellent photograph, fails to yive the 

 ett'oet of depth, which was obtained in 

 the arrangement itself. The idea was 

 a semi-tropical scene, running back 

 along the sides of the window and 

 across the back, so that a middle gi(uiml 

 of some considerable proportions was 

 obtained. Kentias formed .-i back 

 ground, with araucarias and Ficus pan 

 durata. Green sheef moss was used to 

 cover the uneven, rocky lioor of the 

 window. Adiantum Ci(>w(^aninn, As 

 paragus plumosus and h'ex begonias 

 were placed at intervals, the pots set 

 beneath the moss, and eattleyas weii' 

 apparently growing on tlie 'trees on 

 each side of the window, these trees 

 in reality being the regular column 

 supports of the steel-framed building, 

 cnvered with cork bark and southern 

 muss. Paper White narcissi were grow- 

 ing in a pond in the center of the 

 window, the water being supplied bv 

 .1 w;iterfall just above. 



SOME DUTCH WINDOWS. 



A Dutch Bulb Garden. 



Xow that the season for bulbs is well 

 "U. v.une nati\. s,.ttings for them i,i;i\ 

 heiji sales. 



The corner u! ;i Diiteh bulb warden 

 iiiiyht be laid out. if there are anvfacil 

 iti.'s for water about the window. A 

 canal whieh runs diagonally across the 

 window or straiyht toward :i mirror 

 may be ringed ..ut. an<l the baidts on 

 I'oth sides lined with heavy borders of 

 the \arious kiuds ot nar.Mssi or hya 

 ciuths. Hack from this boidrr. sr'i'on 

 a patcdi of green, place growing bulbs 

 lu pans and delft bine dishes. In a 

 consj.icuous place fill a wooden shoe 

 with hyacintlis. o,-. jf it is possible to 

 l;'! li(dd of nil unusually large wooden 

 -lio., (ill if with giowiiiM hyacinths and 

 -nriMiind it witli smaller wooden shoes, 

 filled with Komans n\ freesias. On the 

 i-aual place a birch bark canoe with a 

 i<d -ail. Load flu canor with plants 

 ill bloom or with c-iit flowers. 



A Cottage and Other Features. 



If you have some particularlv fine. 

 la roe hyacinths, pl.ant a good' sized 

 :;>roup of them behind a tiny r)utch cot 

 ta^e, somewhere near some water. 

 Wii.atever is attempted in thi' way of a 

 Harden or tield should have a suygi^stion 

 of water, or a windmill in the distance. 

 Browns and yrays are yood ctdors for 

 constructing whatever is decided on in 

 tile way of buildings. It is w»dl, also. 



to keep the size and posit iiui of these 

 subordinate and the flowers iiromineut. 

 A good itolor s(dieirH> for sncli a win 

 dow is l)lue, white and yellow for one 

 day, yellow for another, and red or red 

 and white for another, while no one 

 eould censure your choice of a red and 

 yellow window. If the latter is at- 

 tempted, it will be best to keep to the 

 eopper.v reds found in so many tulips, 

 rather than to the crimson reds com- 

 monly found among the hyacinths. If 

 too many uiircissi are at haml, have a 

 border of ;is many varieties as can be 

 obtained, liaxc the accessory pieces of 

 ii;ircissi, too. .\rrange t'or .a |)ress no- 

 lice of your s|)(MMal display. 



Bouquets of Bulbous Flowers. 



\ny made up work which accompa 

 nies the Dutch bulb display should par 

 take (d' the same st\le (d' ai laugement. 

 Have a bride's bouipwt (d' iJoniaii hya 

 cinths. Let it be round .-iiul old fash 

 mm'd, with an outside border of either 

 |iiiik or blue. l''or a tie lia\e a row 

 id' rosettes of (diitVon uiiiler the edge. 



A bridesmaid's bou((uel of Taper 

 White narcissi might accompany t he 

 bride "s bouquet, aiul be a hidp in plan- 

 iiiiiLi a yidlow and while; bridal outfit. 

 N'ellow I'osettes and streamers may liu 

 ish the narcdssus bunch. These llowers 

 pa(d< ill a round bunch if one is not 

 ca refill in the construction I'ad in lie 

 tweeii the stems with some stiff foliage. 

 In ker|. the slalks apart. 



(iertiiide I'.lair. 



THE BUSINESS SIDE OF THINGS. 



The Necessity for Fair Profits. 



There is only one w;iy \u know 

 whether a business pays or not, and 

 that is to keep a clear account, not 

 only of sales, but also of expenses. An 

 account of expenses is wli.at will show 

 where the small leaks are. if there are 

 an\. We must determine not only 

 whether we are giving our customers 

 good \alue for their money, but whether 

 we .are ri'ceiving a reasonable profit, to 

 pa.v us for mir own time .and trouble. 



While some may demand an excessise 

 profit, there are those who often err the 

 other way. This is esjiecially true in 

 design work. .\ good way to find out 

 what can be put into a piece in the 

 line of flowers, is to allow a certain 

 amonut for the wirework and accesso 

 ries, from ."id cents up. and then a(i<l 

 flowers .according to the ))rice you are 

 getting for them. Design work, on the 

 whole, is what should pay you. if any- 

 thing does. Do not bi^ afraid to charge 

 wtdl tor an idea when a juece looks 



Window Decoration by A. C. Sinram, Denver, G>Io. 



close ayainst the stems. To each I'Osette 

 of chiffon attjudi a streamer. Place the 

 boiKpiet ill a tall, slender glass vase 

 and the streamers will hide the vase. 

 Hoiupiet lioldei's might be added, also. 

 Rainbow colors of \iolet, |(ink and 

 green ma.\' be used in ndation among 

 the chiffon rosettes. 



This stvle of liouipief is also appro 

 priate for a debutante. .\ card explain 

 ing briefly the use for the bouquet 

 should be attached conspii-iiously in the 

 \\ indow . 



"tinislied," without the full value in 

 flowers ;iiid other material. We must 

 lose on some tilings, so make it up 

 where there is a fair and justifiable op- 

 port unity. 



Attention to Collections. 



The booking of sales and deliveries 

 Is not. perhaps, so much neglected as is 

 the collection of unpaid aecmints. Some 

 ot' these are always lost, but the num- 

 ber uooil not be large. Keinember that 

 there is a class of people who will owe 



