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The Weekly Florists' Review^ 



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THE RETAIL 



FLORIST 



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I 



THE MODEL FLOWER SHOP. 



( )iie of tlu> most uiii(|U(' of tlie cdii- 

 <';itioTuil ('xliil)its that iiiniks tlie big 

 electrical exposition now in ])i'ojfi'oss at 

 the ColiscMini, ('iiicago, is that of tlio 

 Kleischniaii J'loral Co., cooperating witii 

 the Conunonwealtli Kdison Co. In ])re- 

 paiing for tlie show the electrical com- 

 pany jilanned a demonstration of mod- 

 ern store illumination ami invited tlu; 

 <'oi>peration of one leading retailer in 

 eacii of some half-dozen lines. The 

 I'leisehnian people were qnick to see 

 the advertising valne of representation 

 in sncli a disj)lay. (,'ommon wealth ave- 

 nue was laid out across the Coliseum, 

 with its row of model stores. There is 

 -,( grocery store, a dry goods store, a 

 lialicrdashery and se\cral other lines 

 besides tlie florist are represented. In 

 i'a<'h case a conijih'te store has heen 

 litted nj), with (dahorate window dis- 

 pla,\ and the finest iiluminaticni which 

 iiiodeiii (lectrical devices make lossi 

 ld<'. The accompanying illustration 

 >liows the Fleischman front and its 

 neighl)or to the right. The electrical 

 show runs a fortniglit and is attracting 

 enormous crowds. There is no feature 

 ;t llie display that gets cIosim- attention 

 than does the row of model stcnes. and 

 iif these Fleischin:in holds liis fidl share 

 if the crowil. No goods are <old at the 



('oliseuin, hut orders are taicen for de- 

 livery from the .lackson boulevard es- 

 talilishnient. A great many florists 

 have \isited tlie show for the purpose 

 of inspecting the store illuminations, 

 and one of the results will he a higher 

 grade of lighting in ('liicago 

 shops. 



THE SHOWER EPOCH. 



flower 



The Many Uses of the Shower. 



Since the introduction of the shower 

 attachment to the liride's bouipiet, this 

 dainty accessory has led to variations 

 iu the hand and corsage boncpiet for 

 formal occasions and has extended it 

 self to almost every form of floral deco 

 ration. Besides the showered hand 

 bonqu<'t, we now have the arm shower, 

 the prayer-book shower, the wrist 

 shower, the fan shower, the showered 

 corsage and the wide band of ribbon 

 worn above the elbow, from which a 

 short shower depends. 



In table decorations thert; are show- 

 ers from a shade over the table to a 

 centerpiece or mirror below; showers 

 from a basket or canoe; from a small 

 Japanese^ iinibrella frame, suspended 

 from a chandelier, the showers being at- 

 tached to the ends of the ribs. 



Bridal Corners, Banquet Rooms, etc. 



l-'or a bridal corner a larger si/.i'd uin 

 br(dla is similarly treated. Or a canopy 

 is showered froiu the far-ba(dc corner 

 4lo\vn\vai<l, and shorter st learners fringe 

 the foreground. ( )r an inuuense bridal 

 wreatii (i\ei-iiead is showered with 

 streamers aii<l (dusters id' li(dls,with or 

 without small (lowers, A large basket 

 with a shower of tiny biiskets makes an 

 atti-acti\-e bridal corner. 



When in doubt as to tin 



now 



to 



decorate a mirror, bank below with a 

 massive, rich grou]) i>\' Idotmiing plants 

 or large cut flowers, and shower from 

 the ceiling lu' from the top of the 

 i'.ram(\ denscdy but not heavily, watch- 

 ing Jealously lest you steal too much of 

 the reflecting surface. 



I-'or the decoration of the banquet 

 room, aside from the table, festoon the 

 ceiling with short drapes of gr(>en in 

 regular lines, and from these drapes, 

 or from the jioints where they aie 

 caught up, hang showers of chiffon but 

 t<'rflies of as many colors as the coloring 

 will allow. Hundreds of them could be 

 used, of all sizes, ad infinit\ini. 



In Funeral Work. 



I'uneral work is not exempt from the 

 shower style of tdalioratiou. When a 

 large spray is wanted, instead of mak 

 ing it much longer than tin' casket, 

 limit the length to that of the casket 

 and add a sliowei' to the ends and sides. 

 Begin with the tie and drape the show 

 ers over the stems, letting them fall to 

 the floor. This will soften the outline.- 

 and suggestions of the casket, ami, if 

 not lowered witii it, will cover the 

 grave. Use ribbon, sprays of green ami 

 small flowers. Vour handsome standing 

 wreath can 1 e converted into t\w cas- 

 cade style by tlie a<ldition of the same 

 kind of showers, .'ittached to the lower 



Fleischman's Model Flower Shop at the Chicago Electrical Show. 



