Januabx 19, 1911. 



The Weekly Florists^ Review^ 



Made up Cut Flow^er and Design Boxes. 



proved old style and put it in his win- 

 dow beside a modern hamper contain- 

 ing a corsage bouquet of violets. Be- 

 tween the two he put a cord lettered: 



WHICH? 

 WE offer the sweets of Nature 

 For the Sweets of Earth. 



Don't overlook your local newspaper 

 as a means of reaching the valentine- 

 buying public. Its powers are even 

 greater than those of your show win- 

 dow. Oflfer in your ads corsages and 

 boxes of loose cut flowers for St. "Val- 

 entine's day. Quote a price or two. 

 Don't let the candy man beat you to it 

 — he knows the paper things are out of 

 date. 



Cuts in an ad always help to attract 

 attention. Reproduced herewith is one 

 of a corsage bunch of violets The Re- 

 view has had made to help retailers 

 push the sale of these flowers for St. 

 Valentine's day. A duplicate of it 

 will be sent postpaid to anyone who 

 will pay its cost, 60 cents. 



Violets are abundant this year and 

 will not be high in price for St. Valen- 

 tine's day. Gardenias, "the bosom 

 friend of violets," also are plentiful 

 and not expensive. Cattleyas promise 

 to be in full crop for the first part of 

 February, and there will be plenty of 

 other flowers in the wholesale market. 

 Prices will not be high, quality will be 

 good, and there is big opportunity for 

 profit. Why not get busy? 



Arrange for your supply of boxes, 

 ribbons, ties, shields, etc. 



Canandaigua, N. Y.— R. H. McKerr is 

 shipping a fine crop of single violets to 

 Syracuse, where they are in demand. 



CUT FLOWEB BOXES. 



With the retail florists who cater to 

 wealthy trade the effort ever is to do 

 things just a little better than others 

 do them. For that reason leaders in 

 the line have taken to the use of made- 

 up boxes, not to the exclusion of the 



This Cut, Postpaid, 60 cents. 



folding box or the corrugated box, for 

 each is indispensable, but for putting 

 up the highest class of orders. The 

 accompanying illustration shows such 

 boxes, made up to order for Chicago 

 retailers. The samples were supplied 

 by H. Schultz & Co., 531 West Superior 



street, Chicago. The boxes in the center 

 are, of course, for designs, etc., those 

 at the left for loose c,\it flowers like 

 roses and carnations, while the smaller 

 boxes at the right are for violets or 

 sweet peas made up in corsages. The 

 good taste that is displayed in these 

 boxes is as easily adaptable to folding 

 boxes. The retailer for whom the cut 

 flower boxes at the left were made 

 chose pure white for his scheme; the 

 only touch of color is a gold band 

 around the edge of the cover, the name 

 being also in gold. The retailer for 

 whom the design boxes were made se- 

 lected gray for his entire line — not a 

 bit of color on it except the gilt letter- 

 ing for the name; no address. The 

 violet boxes are violet in color. The 

 gray boxes are not lined, but the others 

 are lined with pure white. Your taste- 

 ful retailer fights shy of bright colors. 

 With the made-up boxes all the first- 

 class stores have special fancy tags. 

 The appearance of the outside of the 

 package is of importance scarcely less 

 than the appearance inside. First im- 

 pressions count for a great deal. 



Utica, N. Y. — Frank Baker is gerious- 

 ly considering the prospective may- 

 oralty, which he can' probably have if 

 he gives the word, having filled the office 

 of alderman to the complete satisfac- 

 tion of his supporters, 



Hammond, Ind.— Mrs, Peter Schutz. 

 well known in the trade here, has com- 

 pleted her plans for the erection of a 

 substantial four-story building on her 

 property on East State street. The 

 first floor will be occupied by a flower 

 shop and a theater. 



