8 



The Weekly Florists^ Review* 



Jamakv 10. 1911. 



•■iihl ii|i|i(M- ;iri-s of ilir wi'c.'itli arifi' it 

 li'i- l"<'ii lilli'd IIS tur ;iii nr<rni;ii\- iiiccc. 

 l-'t till' St ii'.-iiim: V t';ill (i\cr 1 lie lar^'T 

 ll'iw I'ls used ill t Ih' |:;i-,.. 



On Basket.s and in Windows. 



I I "in 1 Ik' t;iil li.-i ihllc i,t .-I l:il';;(' liaskcl 

 I "!■ W li;il r\ !■]■ pill|Mi'-c, I I' ;i ihilVnil 1 ic is 

 ii^''l. Ii;iiil; ;i li;^lit slmwci ,i|' ;i cdhir 

 \\liirli sli;ill li;iriibiiii/i' with llic cnldi' 



"'•lii'ii I' 1 111' li.'iskd . It iit'i'ij iiui I'll 



N ''li'p t Ih' h:i--kc>t. Imt v1miu1(| liaiii; unci 

 "He -iilr ut' t he li.'llhlli' aihl W ell 1(i\\ illil 

 t Im' Ium- .,t t lie li;isl.,t. 



Many nt' t lir~i' pliiii'- iii.'ix lie ii-cl fur 

 wiihidw ilccm.-it idii-. ;in<l run lie 1,'istinL; 

 it til.' -|ir;i\s i,f -iii'ii ;iii,| ildwcis .'lie 

 -'I in Kil'l \:i^,'v. 



.M;iiiy l!(i\\ci>.. |,y tlicii' slylc u)' ;ir 

 I •■i!!L:''ini'iit nil ill, vidii. m;ii<(' ii;il ii ni 1 

 ^iiiiwci' matciin!; tnf i nst ;iiii-(', sw.'iin 

 ~"n:i. .-isp.'ii ,'1^11^ III M(i(.in. siiiil;i\ in 

 Mil. Ill], el,., 



( ii'il I'lnli' lilaii'. 



lie wisiic.l. 'I'iic sl('(1j.(. liiuiiiniT and loj;, 

 iii.'idi' (it li;;lit jiiriiv ca I'liat idiis, and tiio 

 a\ .'iiid \\i'do(., niailc dt red carnations, 

 ai-i' ;ili siilli.-iciilly (•!(., -11' in outline ;ind 

 ^nlliciciit l\- ;ii-| ist ii'. The |i;irts wliicli 

 lii'.'ir the Icttciinu .'ire linishrd in wliito 

 '•■II iiat i.iiiv. Till' sli'iidcr jiDi'dcriiin; ot 

 ^inil;i\. with the iii-ojcct ino' |),,iiits of 

 'In- tern fronds, innkcs .-m ciri'ctixc 

 liiii'' hilly touch. 



Mf. I'A-aiis is now niaiia^ri' fur .1. |'. 

 Anini.'inii. nt .\lton. 111, 



WHAT'S IN THE BOX? 



A WOODMEN'S DESIGN. 



I ii I'^t i ni.'it iiii;- 1 hi. iini it - .if till' Mod- 

 ern Wn.idnien'^ de>inii which is here 



lllll-t l.'ited. the exeellelh-e iif the W • 1 1 k 

 "ill I e mere ;e;i(lily .■|.|niit te.| if t he 

 I'll. lei .'i-i..,'- with ;i st.'itenieill iccelltly 

 ni.i.li' l.y .Hie lit 'I'll,. |;,.\ \,.\\ 's ciirr. - 

 -pen. hilts ill re-.'inl l.i tlii- p.-i rt ieu l.-ir 

 -"ft "f desii^ii. '|"h.' .Ill i."-|iiiii. lent re 



I't'l'l'''! 1". A\litil|e ,111 ih,. Slllljei-l (if 



■'Siiriety Ijiililiiii- ill I'liiw er^. ■ ■ in the 



i--ne iif l)ec('nilier L''.i. pr mnres i |j|< 



W iiiiiliiien "s dcsien niie 111' 1 hr most dif- 

 lii'nlt I" execute. .•ind then .-idds: ••'j'u 

 my \\:i\ iif Ihinkiiiy. the hi'sf \vn\- to 

 make llii. design i>. |,y j.k'icine a sniall 

 si/ed woiiilinen's .'iN on ;i ].nnel nicelv 

 tiiinmed with lluucrs, ;iiid the woi'd- 



Or How Do Appearances Count? 



The innniier in wliicii llowers ,'ire de 



liv.ied fre(|ueMtly counts fori c I linn 



'In' tlowcrs tlieins(dves. Who would 

 not i.'itlHM' i-('cei\'t> ;i ojf] of two-dellar 

 a dozen roses cnrefnlly ]).acked in a 

 in'.'ii. i-leaii liox, with a spi-ay or two of 

 .•idi;iiit mil or mignonette, than a hn^e 

 Imiirli of lie.autics in a |ia|)er e;i|iiny at 

 1'n' tup or trayed ;it liu^ iMittom. ;iiiii 

 tied with a cotioii striiio .' 1 should like 

 I" meet the jhtsoii who i- iiioi'c easilv 

 templed liy a m.anila lia^ of the linesi 

 candy th;in liy a commonplace lirand 

 displayed immaculately in a dainty liox 

 "I' liasket, 1 am willing to admit ;i 

 Weakness for attr.'ictixe uinlirell;i h.-in 

 'lli"~. to the neiilect ot' the i|iialitv of 

 t he co\-er. 



'icnilis in ra;;s m>\ei ,|i.l .•.iminen.l 



itself. 



|-"ine (|u;ility of Ijoweix in vlinuhv 



j.acK.'iees never "ained ;i jiatmn. 



The Best Box. 



I'>ut neither were ;j;;iui|\- hnXes e\'er 



tittint;- recepiai'les. nor ludpfiil in de 

 \olojdno the lust in flowers .and loliaye. 



A Woodmen's Design by H. G. Evans. 



I lIU. ' Mii.lel II Woo. linen. ■ ,,|| ;| l,;i,-|, 

 U I .III lid of while tlo\\ el-. 



I t t here ;iie -|ieri;il diliirillt I es ill I he 



\\.iikiii:^ out of the W Iniiii"- dc-ii^n. 



I he diflii'lllt le- -eelll to ha\ .■ Iieen plett \ 



t kill Mi|o )| ly o\er,-..nie \i\ IP (; Mwins. 



tin' .|e-iyner 111 the pre-. Ill in-laiire. 

 lie has sp, •,•,., .lie, I 111 iii.-il^iiii^ the \;ii'iiiii- 



'I'lai I- of ! he pie.e a- ,|i-t 111,1 . .-Ill,) ;it 



ihi' -.'Miie time .-I- :^rai-e|ii|. a- roiild W(dl 



ii'irhne-- ot ipi;ilit\. mode>t \ iii mlor. 



.■llselice 111 deror.'l t loll. yiio,| t;i-te in 



printiii" m;iik the artist of the li,i\- 



.\ e I L:i;i.|e ot' luai.l I- alwiMs the 



. heapest Pii\. ;i- it letter -land- liainl 

 I i ii;:' ;i III! I ei jii I re- no . lecor.'il ion. In 

 i-olor it ina\ I.e ercim. while, i^v.iv or 



dull yreeli. w It 1 t colore. 1 Ii lilliy. ( )ne 



of these ciiloiv will ^er\e ,'i- ,'i trade 

 maik. ■•ind -linnhl helony to the store. 



like tlic stylo of script or the stat ioncrv 

 d('sif;n. 



\o color wears letter than a croani 

 or yiay for the lifeiime of a slove. 

 Little In'sides the name ;iiid location 

 should :i|ipear on the Pox. and if the 

 firm is well known the address may l)e 

 ""'i"od. An i nconspiciiiMis trade-inavk 

 m.ay sometimes Pe worked in to advan 



Special lioxes t'oi' special llowers, as 

 for violets, .aie not often happy selec- 

 tions, except .-IS to size. Tlieii' colors 

 '•.aniiot appio.-icli the liviiio- hues of the 

 llow-ers and had Petter not be at- 

 teinpteil. A while \iolei liox without 

 .■I picture or the printed word "vio 

 lets'' is in the lie-l taste. 



While sjieakine of \ iolet Poxes, we 

 should lie {iciieroiis with the length of 

 tliein. Don't stuP the toes of your llow- 

 ers. Siiiee the sinel,. \iolets with lone 

 stems h.'ive come so much into voeye 



we Oii^llt to have olVeled to us ;i s[ie 



'•ial \i(det lio.v of o | depth and 



li'iiyth, say twel\e to (if teen inches, 

 which Avill carry not oiil\ ;i round 

 Imnch of irood size. Put a showered 

 corsage. A little ,-lip fastened in the 

 insid(^ of the Ixittoin. lo hold a Imnch 

 in place when the Pox is turned on end 

 or upsid',> down, Avimld Pe convenient. 

 The same airanuement would he a jrood 

 scheme for securine .-m arm Imist or ;i 

 shower lionqiiet in its place in the Pox. 



Tinted liiiiiiii' l'"r Imxes shoidd In- 

 kept in the neutr;il colors. Who hasn't 

 had his eyes hurt liy seeine a pink lined 

 liox used for scarlet carnations or vel- 

 low (lalVodils.^ The same Indds true of 

 the waxed jiaper which is the liiial lin- 

 iiii; of the liox. White and ni:inila are 

 the only sure cidors. Where several 

 colors can he kept in stock for diflerent 

 (loweis, the case is ditferent. One can 

 t hen choose the correct Ihino-. 



Althoiioli oood Poxes add ''to the ex- 

 pense .accmint, it costs morc^ fo do with- 

 out t hem. 



Speakinix of reliiied acessories recalls 

 a story tcdd by a student who m'vir 

 re.alized till years had eLajpsed how h(> 

 lad lieen treated Py his landlailx ot 

 colleu(. <|ays. She serxed only I'lre.'id 

 .and sauce for tea e< eiy niulit. ' P'nt the 

 linen was iinin,a< ulate. the silver was 

 polished .and. with e,,,,,} dieiM', the lial- 

 ;ince of the menu was not missed. 



<iertrude Mlaii. 



ST, VALENTINE'S DAY. 



K'etail llorists should not lose sieht 

 "t St. \';ilentine 's day; it is ,'i dav that 



lia^ 1 11 rapidly -niwine m i in port, •( nee 



in the la-t few years. I'lisli for \,u>^\ 

 lies- and l-'ePruaiy It yon can do se\ 

 'i.al times your ii-u;il i|ail\- a\era"e. 



I lowers are miH-li more acciptalde \-a P 

 '•ntiiies tli.'in are .Aeii the frilliesf oi 



the t issue p;iper .-rcit |.,||- with I he 



.'iinnrous \ersi'. 



To i:et .action iiii St. \','i leiii Ine ■> da\ 

 Villi need only to cill .'I'lciii ion to t In 

 -iiitaliilily of thiw er- tHi i h.il ,|a\ '- 



plllpese. I'se y.iiii -hoW wil|,l.,w; Mm 



'•••I niiot die-- it too •■ heart i 1\ ■ ■ for i h, 

 We,-K liefole. .Mo-t i.f ihe xaleiiline- 



t'liiin t he llori-i '- t,-ii I' t he till ill of cor- 

 sage PoU(|Uet-. more or le-- el;i Poiate. 

 or simple lioxe- of P.O.,. ,.||; llowers. 

 Il;i\(' liolli in \.ini win. low. I'l.-m thc- 

 dec.ir.at ions now. liei^in earl\-, with 

 .ills! a siioecst ion of \'.'i lent iiic •„ il;i\- in 

 .Noiir dispP'iy. .'iiul w .ii k up to ,a ' I'nli 

 \;ilentine'- win. low t.. ^o in I'ePruarN 



II and continue to inclnd,- j-'ePrna r\- Ll. 

 I.a-t year mie retailer li,iiie|i| a Pie, 

 ll"--y paper all'.'iir ;il'iei the nio-t ap 



