Janlakv 1'.», I'.ill. 



The Weekly Florists^ Review^ 



|iln\cc| iiM st\lt' ;iimI jiiit it ill iiis will 

 'Idw licsiilc a iiiniic Til h;i iii|i(r (•(iiitiiiii 

 uiy a ('ui'sayc l.diiijiict dl' \inlcts. H(> 

 rxvcc'ii tlio two lie ]nit a rdiW lit fii'il : 

 w imiiv 



WK clTir till- >\v.M'i- iif NMtiiri- 

 I'lir llio .Swc'l^ "( i;.irtli. 



I )(m 't ()\tM'l(iok your local ii('w>|iapci" 

 as a iiM'aiis of rcacliinu; tiic vali'iitiiio- 

 luiyiiiy [piililic. Its powers air ('\oii 

 greater tliaii 1 liosc of your ^liow win 

 "low. (Itl'cr ill \(iiir aijs i-oisaycs aiol 

 lioxos of loose cut tiowers tor St. \';il- 

 eiitiiK^'s (la\'. (^iiotc a price or two. 

 Don't let tlie candy man lieat you to it 

 — ho knows tlii' p.aper tilings are out of 

 -late. 



Cuts ill an ail al\va\s help to attract 

 .•ittrntion. K'ejiroiliii-oil luiowitli is one 

 of a coi'saye luiiicli ol' \ iolets The Ke- 

 view lias had made to help retailers 

 jiiisli the sale of these llowers for St. 

 X'alenfine's ila\. .\ dnplii-ate ot' it 

 \\\\] lie sent post|iaii| t<p anyone wImi 

 will pay its cost. (Jii c<'ii1s. 



X'iolets are .'iluindant this year and 

 will not lie liiyli in juice tor St. \'aleii 

 tine's d.ay. (!ar<ieni;i<. •'the liosom 

 Irieiid of \iolets.'' aNo ;ire plentiful 

 .and not expensive. ( attle\as promise 

 to 1)0 in full clop lor the first part of 

 I'eliruary. and there will lie plenty ol 

 (ither flowers in the wholesale market. 

 I'ricos will not he hiyh, (piality will he 

 yoofl, ami there is ld>; op|(ortunity for 

 profit. Why not yel luisy .' 



.\i'ran>i<' for your siijiply of l;o\es. 

 rildions, tie-, shields, etc 



Canandaigua, N. Y. i;. II. Mi' Kerr is 

 shipj)ine a tiiie ciHp ol' single \iolets to 

 S\racust\ where the\ ari> in dem.'ind. 



Made up Cut Flower and Design Boxes. 



CUT FLOWER BOXES. 



With the retail llorists who cater to 

 wealthy trade the effort e\er is to do 

 tliines Just a little better than others 

 do them. I'or that reason leaders in 

 the lin(> lia\(> taken to the use of made 

 up boxes, not to the exdnsiiui of the 



This Cut, Postpaid, 60 cents. 



folding: box or the corrugated box. for 

 eaili is indispensable, bur for |iuttiii^' 

 u|p the hiyiiest class of' orders. The 

 acconipaiiyin<f illustration shows su(li 

 boxes, made up to order for <'liic;i^o 

 retailers. The s.aniples were sujiplied 

 by 11. Sihiilt/. iV < d.. ."i;;i West Superior 



■street, (hicaeii. '{'he boxe> ill the center 

 are. of course, for desieus. etc.. those 

 ;it tlie left for loose cut llowers like 

 roses and carnations, while the smaller 

 boxes at the rieht ;ire for violets or 

 sweet p<';is made up in corsages. The 

 eood taste th.at is displayed in these 

 boxes i^ ;is easily ad;iptalde to fiddill<f 

 biixes. The let.-iiler for wliion the cut 

 Mower boxes at the left were made 

 (diose pure white fnr hi- ■..chemi': the 

 only touch of color is ,i enid b.aiid 

 around the ed^e of the i(>\er. the name 

 bein-,' also in ^old. The retailer for 

 whom the design Imxes were m.lde se 

 h'cted i^iiiy fur hi- entile liin -nut .a 

 bit of color on it except the eiff letter 

 in^f for the name; no .iddress. The 

 \ i(det boxes are \ iolet in cidor. The 



^lay lio\e< are nut lined, but tl thei- 



.ire lined with pure white. \dur t.iste 

 ful ref.ailer liehts ^hy of brieht culors. 

 With the ni;ii|e ii|, I u.x,.^ .-iH ti,,, i,,..,, 

 class stores lia\e s|ieci,i| |';ini\- tae<. 

 The appearance of the uut-ide' of the 

 p:icka;;e is of importance scan-elv |e<v 

 than the ;i[ipearance iii-ide. I'ir-t iiii 

 pre-siuns count for ;i yreaf deal. 



Utica, N. Y. fi-.-ink !;;i!.er j. .,|.riuii>. 

 I.v con-iderin^ the prospective in;i\' 

 "'■■•il'.v. which he c;ia' prnli;ib|\- have li' 

 he L;i\es the word. lia\ inn fillnl tli(> ojljc,. 

 of ;ildeini;iii to the complete -^atisfac 

 t ion ol' Ills supporters. 



Hammond, Ind. Mrs. l-.ter Schnt/. 

 well known in the trade liere. has com- 

 pleted her plans fur i h.^ erection of a 

 subst;inti;il four stoi\- buildiiijr u,i her 

 property mi j-;,.! st-.tir street. The 

 first Hour w ill be uicnpied bv a ijuwi r 

 -hop and ,a the;iter. 



