Janoaby 26, 1911. 



The Weekly Florists^ Review^ 



15 



M^ Cray Refrigerator Co. 



Agencies in 

 ALL Principal Cities 



Refrigerators 

 FOR ALL Purposes 



Kendallville.Ind. January 



Twenty- fourth 

 19 11 



The Florists* Review, 

 334 Dearborn St., 

 Chicago, 111. 

 Gentlemen :- 



In looking over our advertising records 

 for the last few years, we find that your publica- 

 tion has made a remarkable record. Since we began 

 to advertise with you in 1907, for every dollar we 

 have spent we have received J8.74 in direct sales. 

 This leaves out, of course, all the indirect 

 influences which our advertising has had, which, no 

 doubt, amounts to a great deal. 



We think it only due you to let you know 

 these facts and we will be glad at any time to 

 testify to the value of your publication as a 

 medium for reaching high grade florists. 



Thanking you for your many favors. 



we are 



Yours very truly, 



McORA^f HBFR. 



ttr/bk 



'WW 



CO.', 



Advertising Meager.' 



Advertisements for the Edition of February 2 Must 

 Reocii Tiie Review by 5 p. m., Tuesday, January 31. 



