':^^t^^n^Ti ;■*. ■ ,"/ p, " ,v 



46 



The Weekly Florists' Review. 



Januabt 26, 1911. 



NEW CROP NOW READY DREER'S RELIABLE FLOWER SEEDS 



We live below a short list of Flower Seeds which should be sown early. For complete list see our new Wholesale Catalogue, which offers the most 

 extensive list in this country of Seeds. Plants and Bulbs for Florists' use. Copies free to Florists on application. 



Tr. Pkt. Oz. 



Aeeratum Blue Perfection lO.W 10.80 



Beeonia semperflorens Vernon •■0 2.60 



Candytuft Empresa, best white JO .20 



Centaurea candldlselma •28 -'J 



CentaureaKymnocarpa . • w -w 



Cineraria marltlma candldlMlma Jo .20 



Coba«a Bcandens. purple J5 .40 



Dracaena Indlvlsa Jo ,30 



OrevUlea robuBta J» -O" 



Heliotrope, finest mixed • • 26 1.00 



Ipomoea grandlflora (New Hybrid Moonflower) IB .40 



liObolla Crystal Palace Oompacte. dark blue 2B 1.00 



Lobelia Bmperor Wiaiam, clear blue .» 1.00 



liOboUa Heterophy 11a major, larRe-flowering » 1.00 



Petunia Dreer's Superb, single-fringed ^60 ^ . 



Seeds Seeds 



Petunia Dreer's Superb, double-fringed :„^JI^ •^•'* 



Tr. Pkt. Oz. 



Petunia Howard's Star tOJSO $2.60 



Petunia Rosy Morn, soft pink oO 2.00 



Petunia KrlUlant, carmine pink 30 1.60 



Pyrethrnm aureum (Golden Feather) 10 .28 



Salvia splendens (Scarlet Sage) 26 1.00 



Salvia splendens "Bonfire," best for general use 40 2.00 



Salvia splendens "Ball of Fire," very dwarf M a.60 



Salvia splendens "Burning Bush." tall, large-fiowerlng 80 1.60 



Salvia splendens "Zurich." earliest- fiowerlng 60 4.00 



Smllax . 1' -SO 



SolanumOapslcastrum (Jerusalem Cherry) 10 .25 



Stevla serrata ••• - ■ 20 .76 



Stocks, Out and Come Again. Princess Alice, white 60 3.00 



Stocks, Out and Come Again. La France, rose 60 3.00 



Stocks, Cut and Gome Again. Brilliant, blood red 80 3.00 



Stocks, Cut and Come Again, Sapphire, dark blue 60 3.00 



Stocks, Cut and Come Again, May Queen, delicate lilac 80 3.00 



Stocks. Cut and Come Again, Creole, creamy yellow 60 3.00 



Stocks. Cut and Come Again, finest mixed M 2.60 



Thunbergrla mixed, all colors 16 .40 



Torenla Foumleri 30 1.60 



Verbena Dreer's Mammoth, pink shades 30 1.26 



Verbena Dreer's Mammoth, blue shades 80 1.26 



Verbena Dreer's Mammoth, purple shades .80 1.26 



Verbena Dreer's Mammoth, scarlet shades TO 1.26 



Verbena Dreer's Mammoth, striped shades 80 1.26 



Verbena Dreer's Mammoth, pur^ white 30 1.26 



Verbena Dreer's Mammoth, finest mixed, all colors 28 1.00 



Vlnca Rosea, rose, dark eye 16 .60 



Vlnca Rosea alba, white, redeye 16 JSO 



Vlnca Rosea alba pure, pure white Jo M 



Vlnca Rosea, mixed, all colors M .40 



Dreer's stammotb Verbenas 



HENRY Ae DREER, Inc., 714 Chestnut Street, PHILADELPHIA 



llention The Review when you write. 



main portion of the second floor. Each 

 detail of its physical development has 

 been as carefully planned and carried 

 out, with a view to its special needs, as 

 in the flower seed department adjoin- 

 ing. Economy of space is of especial 

 value in such a business, and every inch 

 is made to give a return. 



Another point is the system with 

 which orders are filled. Order sheets 

 go from department to department, 

 each department filling that portion of 

 the order that properly belongs to it, 

 marking the item as filled and passing 

 it on to the next, the packing depart- 

 ment filling the last items on the order. 

 When shipped it works back, automati- 

 cally, as it were, to the point whence it 

 started on its way to be filled. 



The Ludlow street end of the second 

 floor, in the annex, is devoted to the 

 accounting and financial departments. 

 Here is the private office of Henry F. 

 Michell, where the chief, himself, was 

 seen in the act, it may be, of closing a 

 deal that will benefit flower lovers all 

 over the country. 



The Baker-Vawter charging system 

 has dethroned the method that ruled 

 for seventeen years. So satisfactory 

 has B.-V. proved that its rule grows 

 stronger month by month. Here are 

 the billing machines, with which each 

 item of each order requiring an in- 

 voice is three times entered simulta- 

 neously, one copy for the customer in 

 the form of a bill, one for the stock 

 clerk, and the other for the accounting 

 department. Diflferent colored paper 

 indicates at a glance for which of the 

 three purposes each copy is intended. 



The retail sales, not requiring an in- 

 voice, are kept in alphabetical binders 



Florists' Flower Seeds-New Crop 



Tr. Pkt. Oz. Tr. Pkt. Oz. 

 Ageratum Blue Porfpction 15c $0.50 Candytsft, Empress (white) lOc 10.20 



AlysNum Llttlo (Jem lOc 



Alyssnm Carpet of Snow lOc 



SalTla Splendens (Floracroft strain) 15c 



Clara Bedman (Bonfire) 25c 



Terbenas, mammoth mixed 25c 



Separate colors ; white, pink, 



scarlet, purple 30c 



.30 



Crimson 10c 



30 Petanlas, blotched and striped 25c 



Dwarf Inimitable (fine for pots) — 60c 



1.00 Qiants of California. ^ tr. pkt.. 30c; 50c 



1.75 1-16 oz.. $2.00. 



1.00 Stocks, English Ten Weeks, separate 



colors: white, red, pink, blue 40c 



1.26 Princess Alice (pure white) 60c 



.16 



.76 

 1.00 



2.50 

 2.60 



Florists' Wbolesale Price List now ready 



STOKES* SEED STORE, P^^y^'^ISl? pa. 



Mention The Review when you write- 



by themselves. The walls of this de- 

 partment are lined with filing devices 

 containing the orders, original and bill- 

 ing machine copies, while in one mam- 

 moth steel safe sixty cabinet drawers 

 contain the names and addresses of all 

 customers of the house, all arranged 

 with the alphabet divided into 1,200 

 combinations of letters. Here, too, the 

 diflferent color plan is adopted. A blue 

 card indicates the name upon it to be 

 a retail customer on the credit list; a 

 white card indicates a cash customer; 

 a lemon-yellow card, a private garden- 

 er; while an orange card is a florist. 



The last of the catalogues were being 

 sent out; here, too, the color system 

 was in use. Blue, white, lemon-yellow 

 or orange tag on a drawer indicated 

 that all the retail, cash, private gar- 

 dener or florist names in that drawer 

 had their catalogues addressed to them. 



The dressing rooms at the extreme 

 end of this floor, as well as in the base- 

 ment, are models of neatness. Each 



For FLORISTS and MARKET GARDENERS 



All hlffhest Krade 

 Catalosrue mailed on application 



J.N.Thorbllrn&Co.".S;^%^ 



Mention The Review when you write. 



employee has his locker with key, the 

 women on one side of the floor, the 

 men on the other. Each has hot and 

 cold water lavatories and every* other 

 modern convenience. On the third floor 



