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14 



The WccMy Florists' Review* 



Februahx 2, 1911. 



extra touches for boxes of flowers and 

 basket work. 



Peach blossoms and azaleas, pussy 

 willows and daffodils, pink roses and 

 apple blossoms are irresistible to the 

 flower buyer of taste. Have them come 

 on in succession, a week apart. They 

 can be put on display before fully open 

 and will last quite a f'hile in a moder- 

 ate temperature. 



Although they are not so much used, 

 I see no reason why other spring shrub- 

 bery shoijld not be cut and forced into 

 bloom in the same way; for instance, 

 dogwood, syringa and such. It would 

 at least be an inexpensive experiment. 



Keeping a Becord. 



After the holiday rush is over, make 

 a recoj"d of what sold best; what was in 

 demand that you could not supply; 

 what did not sell; how many of each 

 color or kind of the standard flowers 

 were sold or not sold; how many more 

 you estimated could have been sold, 

 and your impressions of the trend of 

 business. Keep this record and refer 

 to it in planning for next year, as to 

 what stock to buy and what to grow. 



Begin valentine displays and adver- 



SPRINO USES FOE SWEET PEAS. 



Displaying Them Temptingly. 



Where a few hundred sweet peas are 

 cut daily from a greenhouse which sup- 

 plies an average store, the store man, 

 on finding there are not enough for a 

 distinct display, must find some way to 

 show them and dispose of them at a 

 profit. "Yes," someone says, "we 

 show them in hampers and dainty 

 baskets." But why not pay more at- 

 tention to displaying them ready for 

 use in old-fashioned bouquets, corsages, 

 debutante bunches or bridal outfits! 



Sweet peas have come to stay in the 

 market almost the year around, but 

 have yet to be appreciated as an all- 

 around flower for designing and deco- 

 rating. To advance their popularity, 

 show them in bunches for street wear, 

 as you do with violets, with their own 

 foliage and tied with ribbon or cord. 

 To prevent their bunching too closely 

 in the center, set in some short, stiff 

 sprays of green to throw the stems 

 apart. For corsage wear the bunches 

 ought to be larger and elaborated ac- 

 cording to the occasion. The old-fash- 



A Wreath for Roosevelt. 



tising early, before customers plan for 

 books and book store valentines. 



Gertrude Blair. 



Holyoke, Mass. — Gallivan Bros, have 

 purchased the Smith Farm, at Smith's 

 Ferry, and will use it for the growing 

 of flowers to supply the store in this 

 city. 



iored bouquet may be arranged all but 

 the holder, and set in a vase. Try one 

 of sweet peas with a rose or an orchid 

 in the center and a fringe of ferns 

 aiound the edge. 



Spring Wedding Bunches. 



There are no more charming spring 

 wedding bunches than those of sweet 



peas, both for their range of color and 

 their grace of form. For a loose arm- 

 ful, take six or eight fairly stiff, long 

 sprays of Sprengeri. Eib the stems 

 •with sweet peas, standing erect or 

 nearly so. Catch the sprays, thus deco- 

 rated, together in a bunch near their 

 lower ends and wire them together 

 securely. Add a few adiantums where 

 they seem to be needed, and also about 

 two of the asparagus sprays, decorated 

 as above described, to fall from the 

 main bunch. Either add a shower and 

 tic or omit them, according to fancy. 

 Be sure to add the price, and you will 

 have an attractive bride's bouquet. 



In the case of armful bunches, much 

 depends upon the way they are held, 

 and it is surprising how few society 

 girls instinctively hold a bouquet grace- 

 fully. In many instances it is well for 

 the designer of the bouquet to ac- 

 company it and see that it is correctly 

 held. In the armful the larger part 

 should fall over the elbow and fore- 

 arm, while a few sprays or specimen 

 flowers stand up against the person. 



For Sad or Joyful Occasions. 



Besides their value in lightening and 

 feathering formal designs for funerals, 

 sweet peas are desirable as the prin- 

 cipal flowers in pieces, especially for 

 children and young people. The ideal 

 sweet pea spray is composed of several 

 long branches radiating from a center 

 tie, with just enough solidity to hold to- 

 gether and with plenty of looseness to 

 drape over an edge of the casket. The 

 mechanical construction of such a spray 

 is accomplished in much the same way 

 as in the case of the bride 's arm bunch. 



A St. Valentine or Easter box can 

 be daintily arranged with sweet peas, 

 pussy willows and a few pink roses, or 

 with sweet peas, apple blossoms and 

 roses. 



For a May day window, erect a pole 

 ill the center, around which are lashed 

 pussy willow branches or spring fruit 

 blossoms. From the top stretch the 

 ribbons of pink, violet, white and green 

 to points on a circumference, where 

 sweet peas of various colors are placed 

 in baskets, vases or hats. 



For a Bride's Table. 



A simple decoration for a bride's 

 table may be arranged by placing bud 

 vases of sweet peas at each place, with 

 a lover's knot of smilax laid free-hand 

 in the center of the table. If the size 

 requires it, scatter lovers' knots of 

 short-stemmed peas at intervals along 

 the center of the table. 



In all these plans of decoration their 

 own foliage will greatly add to the ap- 

 pearance of the sweet peas, and rain- 

 bow color effects may be worked out 

 by shading from one color to another 

 and then to a third, etc., by inter- 

 mediate tints and shades which can not 

 be described as possessing any decided 

 color of their own. This plan of color- 

 ing is preferable to a haphazard 

 mixture, even though the colors are all 

 harmonious. Gertrude Blair. 



BAUM'S EOOSEVELT WREATH. 



In certain parts of the country, what- 

 ever may be the course with women, it 

 is the custom to send flowers to men 

 only after they are dead. A happier 

 practice prevails at Knoxville. 



The accompanying illustration shows 

 one of two wreaths made by Charles L. 

 Baum for presentation to Theodore 

 Roosevelt on the occasion of his visit 



