38 



The Weekly Florists^ Review* 



Fbbrcart 2, 1911. 



OUR USUAL STRONG LINE OF SPRING FLOWERS FOR 



VALENTINE'S DSY 



Violets (double), Marie Louise (dark) and Lady Campbell 

 (light). Single Violets, Gardenias, Valley, Sweet Peas, 

 Daisies, Pansles, Tulips, Freeslas. 



Our customers know the high quality of our stock. You may place your orders in 

 our hands for execution with full confidence in our ability to fill the same with the 

 right stock, care and promptness. 



EASTER LILIES, $1.80 per doz. CARNATIONS, $3.00 to $5.00 per 100 



Special price in quantity Mrs. C. W. Ward and Alma Ward, $8.00 per lOO 



The Leo Niessen Co. 



Wholesale Florists 



1209 Arch St. ts Philadelphia 



Open from 7 a. m. to 8 p. m. 



Mention The Review •when you write. 



PHILADELPHIA. 



The Bising Eastern Market. 



Supply and demand are fairly bal- 

 anced. The optimists tell you that with 

 any business would come a great scarcity 

 of flowers, while the pessimists assert 

 that with more flowers prices would 

 tumble and stock accumulate. Business 

 moves nicely. There are plenty of 

 shipping orders and a fair amount of 

 local business. The quality of flowers 

 generally is fully up to the standard. 

 Boses have improved as the crops come 

 on and excellent blooms of all the 

 varieties, barring only one, are plenti- 

 ful. That one, American Beauty, can 

 hardly be so described, although orders 

 can usually be filled at listed price for 

 specials. 



McKinley day did not especially affect 

 carnations. Some orders were placed 

 for that occasion, but they were few. 

 The general carnation market is in such 

 good shape that any special demand 

 would not be as welcome as usual at 

 this season, when carnations often lag. 

 Colors are in greater favor than white. 

 The poorer grades of the latter are the 

 weak features in carnations. Violets 

 are doing better than at any time since 

 Christmas. The weather has been gen- 

 erally favorable, while prices are low 

 enough to attract buyers. The quan- 

 tity of sweet peas coming into the mar- 

 ket is nothing like what it should be. 

 There is a large increase in the amount 

 of glass so occupied this winter, but 

 only a small increase in the quantity of 

 flowers received. This is the more 

 exasperating because there is a market 

 for so many more good peas. Bud drop- 

 ping and divers diseases due to lack of 

 sunshine and failure to strictly observe 

 the laws of plant hygiene are responsi- 

 ble. 



The bulbous, or so-called spring flow- 

 ers, have leaped into an important place. 

 Daffodils lead; Golden Spur and Trumpet 

 Major in the order named. They are 

 handled in large quantities, the smaller 

 Trumpets falling a point and a half 

 behind in price. Tulips can be had in 

 all colors; when good they sell readily. 

 Freesia is in demand. Paper Whites 

 have fallen off in price. Romans drag 



VIOLETS 



Singles: The leading; varieties, as fine as they can be gfrown. 

 Doubles: Lady Gimpben, stock that has received favorable 

 commendation from the most critical. 



SPRING FLOWERS 



White and purple Lilac, Sing:Ie Daffodils, Sweet Peas, etc. 



CHOICE CARNATIONS 

 and ROSES 



BERGER BROS. 



•••Wholesale Florists.^^ 

 1305 Filbert Street, Philadelphia, Pa. 



me moat centrally located Wholesal* House In the city. 



Mention The Review when you write. 



badly. Valley is in heavy supply and 

 fair demand. The absence of foliage 

 on the handsome new crop is a blemish 

 soon to be overcome. Pansies are not 

 so plentiful as they should be to meet 

 requirements. It is said they, too, had 

 a trying summer. 



The heavy cut of cattleyas is past. 

 They are gradually moving back to the 

 half-dollar mark. A fair .supply of 

 gardenias is arriving, with prospects of 

 continuing. Callas are popular, but not 

 at fancy prices. Greens, barring smilax, 

 are in fair demand. Yellow daisies are 

 preferred to white, even at a cent more. 

 Easter lilies are in moderate demand. 

 Lilac moves briskly. 



The Colllngdale Greenhouses. 



Those familiar with the floral history 

 of Philadelphia will recall vividly the 

 splash made in the early eighties by 

 Maximilian La Roche. Up to the time 



WILLIAM B. LAKE 



Distributor of "Superior" 



Ribbons, Specialties 



2S3S N. 34tk SL, fUhMf Ua, tt. 



Mention Tbe Review when you write. 



of Mr. La Eoche's appearance on the 

 scene, this city had but one commission 

 house, that of Charles E. Pennock. 

 The growers grew and sold their own 

 flowers in that happy-go-lucky way 

 that was possible only in those early 

 days, when flowers were at a premium 

 and everything sold at glorious prices. 

 Those were the hand-shaking days, 

 when the retailers knew that the best 

 use for their bands, no matter how 

 busy they might be, was to grasp those 

 of each grower as he entered the door 



