38 



The Weekly Florists^ Review. 



Fkui{i;auy 2, 1911. 



OUR USUAL STRONG LINE OF SPRING FLOWERS FOR 



VSLENTINE'S DAY 



Violets (double), Marie Louise (dark) and Lady Campbell 

 (light). Single Violets, Gardenias, Valley, Sweet Peas, 

 Daisies, Pansies, Tulips, Freesias. 



Our ciistomers know the high ([uality of our stock. You may })lace your orders in 

 our hands for execution with full confidence in our ability to fill the same with the 

 right stock, care and |)rom})tness. 



EASTER LILIES, $l.80 per doz. CARNATIONS, $3.00 to $5.00 per lOO 



Special price in quantity Mrs. C. W. Ward and Alma Ward, $8.00 per 100 



The Leo Niessen Co. 



Wholesale Florists 



1209 Arch Sf. :: Philadelphia 



Open from 7 a. m. to 8 p. m. 



Meutiou The Keview wlieu you write. 



PHILADELPHIA. 



The Kising Eastern Market. 

 Supply and (leinand aro fairly 



hal- 



anced. Tlie optimists toll you that with 

 any biisini'ss would conic a {jreat scarcity 

 of llowers, while the pessimists assert 

 that with more (lowers prices would 

 tunilde and stock accumulate. Business 

 moves nicely. There are plenty of 

 sliijipin^ orders and a fair amount of 

 local business. The quality of flowers 

 iicnerally is fully up to the standard. 

 Hoses have improved as the crops come 

 on and excellent blooms of all the 

 varieties, barring only one, are plenti- 

 ful. Tliat one, American Beauty, can 

 hardly be so descril»ed. although orders 

 can usually be filled at listed price for 

 specials. 



McKinlev day did not especially affect 

 i-arnatioiis. Some orders were placed 

 for that occasion, l>ut they were f<nv. 

 The gcneial carnal ion market is in such 

 good shape that any special demand 

 w(udd not lie as w( Icoine as usual at 

 tliis season, when carnations often lag. 

 < 'olors art' in greater favor than white. 

 The jtoorer grades of the latter are the 

 weak features in carnations. Violets 

 are doing better than at any tinu' since 

 ('liristmas. Tlw weather has bei-n gen 

 crally favoiable. while prices arr low 

 • iiough to attract buyers. The qnan 

 tity of sweet peas coming into the ni;n- 

 ket is nothing like what it should b>'. 

 'i'hi're is a large increase in t lu> amount 

 of glass so occupied this winter, but 

 iinly a small increase in the ijuantity of 

 (lowers rec<i\ed. This is the moi'' 

 exasperating because there is a market 

 for So many more good peas. Bud <lrop 

 ping and dixers disi-ases due to hack o1 

 sunshine ;ind failure to stiidly obser\ e 

 the hiws of plant livgiene are res[ionsi 



Jde. 



'{"lie bulbous, or SO called Npring (low- 

 ers, havi' leaped into an im]inrtant place. 

 DalfodiN lead: (i(d<len Spur and Tnim[K'( 

 Majiir in the oiih'r name<l. Tliey are 

 handled in large r|nanlilies. the smaller 

 Trumpets falling ;i point and a half 

 behind in price. Tulips can be had in 

 all colors; when eodii they sell readily. 

 I'reesia is in demand. i'ajier Whites 

 Iia\e tallen nfl in iirice b'omans drag 



VIOLETS 



Singles: The leading varieties^ as fine as they can be grown. 

 Doubles : Lady Campbell^ stock that has received favorable 

 commendation from the most critical. 



SPRING FLOWERS 



White and purple Lilac, Single Daffodils, Sweet Peas, etc 



CHOICE CARNATIONS 

 and ROSES 



BERGER BROS. 



...Wholesale Florists... 

 1305 Filbert Street, Philadelphia, Pa. 



The most centrally located Wholesale House in the city. 



MentioD The Review when you write. 



baiily. X'alley is m hea\y su{ii)ly and 

 f.air demand. The absence of foliage 

 on the h.andsonie new crop is a blemish 

 Sdon to be overcome. I'ansies ;ire not 

 so jdentifiil as they >hoiild be to meet 

 reipiirenieiits. It is sai<l they, too. had 

 a trying summer. 



The heavy cut of lattleyas is past. 

 They are gradually nuning back to tlie 

 half didlai mark. ,\ fair supply of 

 ^aideni.-is IS .•iiri\ing. with prospects of 

 cunt iiiniti;^. ('alias are jKipnlar. but iK)t 

 at f;uic\- prices. (Jreens. ba r i i ng sniilax. 

 are in f.air demand, ^'ellow daisies are 

 pieferred to whiti'. even at a cent more, 

 {■'aster lilies are in moderate demand. 

 Lilac moves liriskly. 



The CoUingdale Greenhouses. 



'J'ho<e familiar with the llnral history 

 o[ rhiiadelphia will recall viviilly the 

 splash made in the early eighties l)y 

 Maximilian T,a h'oche. bp to the time 



WILLIAM B. LAKE 



Distributor of "Superior" 



Ribbons, Specialties 



253S N. 34th St.. rhilidelfhia, Fa. 



Meatiou Tlie Kcvk-w wlieii you wri te. 



of Mr. I, a ]^1che's apjiearance on the 

 SI eiie, this city had but one commission 

 house, that of (Tiarles ]■]. I'ennock. 

 The growers grew and sold their own 

 flowers in that hapj)v-go lucky way 

 th.at was possible only in those early 

 days, when flowers were at a premium 

 and exerything siild at glorious ftrices. 

 Those wert^ the hand shaking days, 

 when the retailers knew that the best 

 use for their iiands, no matter how 

 busy they might be, was to grasp those 

 oi" each grower as he entered the door 



