The Weekly Florists^ Review* 



I'I'.KUIAUV '.». I'.U 1 



11 till m'rit'i;il rtVt'ct of till' sidle. Tlii^ 

 icc(iin|i;Miyi ii;^ illustrations show how 

 I'laliora I (• tht'sr scasoiialiic ilccoiat ions 

 arc. This is ;i ,1 aiiaiicsc rlVcft and it 

 I'll! Ill aiMil till' cntifi lai^i' stoii', witli 

 t;ani('ns, Jo^s Ikihscs, tra house and illu 

 tnination liy ('hincst' lanterns, tiii'owino 

 I mellow ii;^iit o\-er the wliide. So 

 • 'laliorate a decoration as tliis ranno* 



•'«■<' it to s;iy that no matter wliitdi 

 jiolicv a retailer |(uisnes ]ieis()iially, he 

 iiinst lie most earefnl tiiat not one or 

 t lie ot he)- lie t'oreotteii in Kuindinji' out 

 a liusiiiess. 



Commercialism in Flowers. 



riieie is more eoiunierrialism in tlie 

 llowii liiisiness than tlnre was t en voavs 



Part of Japanese Decoration in Store of A. W. Smith Co. 



bo (indeitaKen onee a fortnifrlil by e\en 

 the niost |iidsjierou< of retail tlorists. 

 but something: atliartive can lie done 



it small cost in e\er\ store. Tin way 

 id yet somewhere i> to mai\e a start. 



'Creat o;il;^ limii litlh :icoriis !.n'o\\ . ' ' 



RETAIL STORE MANAGEMENT. 



I A |r!ii'rr liv liwin licrl'i'iiKiini, of Iiiiliaii.'iiio 

 ii- ii-:i.| l.cl.iii- th.- Ii.ir'.it fli.ii<t>' (Int. fch- 

 :i;:.r.v tl, ]'.«11 ) 



The ictail tliiwi'i itii-iiie-.> iiia^ well 



iie cla>>itie.| III -two Well detilled |iaits — 

 the ciiinniei cKi I and llie ide.al. It is 

 rnovi e^vi.|iti:i| i)i:it I lie sterner force 

 wliicli |i|:i|ieU llie l.aiLiel industl'ies l.e 

 ■iihdiilM'i Willi I he more ^iilitle and deli 

 -.-lie .-III 1-1 ;c lo\ ) n>: nat inc. It i^ no; 

 ■ ■mih;^li t.i iii:i-ii I the ;irt oi liuvini.' and 



-idliliL; i' 1" iiece-->:il\ 111 live 1 hi 



eritiil.lc liti lit' I he llowei: to l(i\(,' and 



to lie .-ilile 111 |M-i -iiiiall\ aii'an^e them 



n lie.-iiiT i III ! ii'iiiliiii.ii ion-, or lo oon 



,t:ilill\ tench iither- tn inilille them 



wiih ;: iiia-iii ti.l i ml i \ idnality. The 

 i-etail -line man. tu -:iin jirominonce, 

 Miii-i 1" .-I .iiiiiiiii-iii lit the Italian. 

 Willi III- lii\e .•] alt; 'he (ierman. witli 



11^ 1 ,1 I -I \ 1 r:i i;.i ind | n-i I e,-t ioii ot de- 

 l:iil; till I '.•II ,-iaii, wilii III- klmwledoo 

 .,! ,-i.|,i!. -iiid !:!-•. I. Ill imt ha^t. the 

 ii-idei lit llie \,iii Willi -:i li -man-lii]) a.nd 

 iMi-li iii:i \:ini>ii 



Some 111 tiie llowei deahi- lean more 

 i,iw:ir'! 'Ill .|'ialificat ion tlitm to 



iiiiitlii' '111' well i>nowii retailer. %vho 

 i,,,>..,.^,,.- :i Illu- Kniiwled'_;i of fl^ures 



iinl -e^i 1 L;ai ioii. iiianaLie- liis business 

 .■irnieiilU aiin in i iitiiii\ from bis 

 ,,lljci : .iiiiiIliM. with iiiiiati' t.'ii-te for 

 the lieaiit it n!. manage- directly among 

 • hi' tlowei- .ind thiiiw- liodUkeepinfr. 

 Iiuin;ili\ 1-1^ -p'-akinc. t" othi'i-. Suf 



n>Xi>. .and there will be nmre in the 

 fiiliire. -o it li(dioo\c> all \\ ho would 

 111' .amori;^ the ••-iir\iv;il ot' the title-t.'' 

 hai>li thoiieh Ih;i1 may -oiiiid. to ailopt 

 the biilwaiU ot' the l;ii;^ei American 



industries and apply system througb 

 out. Individuality litis its merits, and 

 the store m;in who ;irr;iii^'es flowers with 

 ttiste ;uid skill is to be tidmired as a 

 creator of the liner tirts, but, like till 

 others, jiiust becoiiu- a unit where the 

 ore.'it volume of trtide is subservient 

 to the iron hand. It takes no mon- 

 exertion for ti nitin to do a large busi 

 III ss under a system thiin it does to do 

 a small one without such advantage, 

 and if .anything the favor comes to the 

 l.arger, as it is certtiiiily more of a pleas 

 lire tiiid ;i credit to manage it. 



The foreign trade jiapers are, or 

 should be. ;i, source of much learning. 

 ^'e;lrs of plodding have ttiugli'' tlie older 

 countries tin insight into perfected de- 

 t.ail which is hard to discover among 

 ourselves. Our goal has rightfully and 

 honoriibly been the dolliir, but for the 

 s.ake of tiner lietiuty and success, also 

 mori dolltirs, it is well to take notice 

 of the iietiutiful U'reaths, litiskcts and 

 etisel air''nyenients of Kussiii. (iermany. 

 Ii.ance and J-'ngland. 



We are store men in a wonderful 

 coniitrx. The growers are producing 

 elegtint stock, so let the retailer show 

 n.altire's productions in their most ex 

 <|uisite iirr.angement. 



The cost per hour of a wcdl-decorated 

 window is in direct proportion to the 

 amount oi store rent jiaid. A well 

 .irrtinged window is one of the best ;id 

 \ ertisemeiits a dealer nitiy have, and it 

 should tilways be of utmost importance 

 t«t keep the stinie trimmed in excellent 

 t.aste. I'nlike other lines of trade, tlm 

 Jlorist has the finest material tit htiiid. 

 ,ind rarely is it necessary to introduc(' 

 other materials to make it iittractive— 

 in f;i(d, goods other than those regularly 

 sup|dii'd :is accessories should be dis 

 cmiraged in featuring a window. There 

 is no better taste than flowers, and ;is 

 we derive our livelihood therefrom, wii_v 

 |iromote cdh(>r tittractious? Harmony 

 in color by tillotting a whole or a dis 

 titict |i:irt to one shade of flower adds 

 much to the eener.'il ."iiipeartiiici^ of the 

 w indow. 



Part of Japanese Decoration in Store of A. W, Smith Co. 



