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38 



The Weekly Florists^ Review. 



FKBUbAUV "J, I'Jll. 



Six Pages of Retailers' Cards 



This department for the cards of Leading Retail Florists — those florists who have the facili- 

 ties for filling the orders sent them by other florists — has made possible the recent rapid develop- 

 ment of this branch of the business, a branch of the trade now established for all time and so help- 

 ful that its volume will keep on increasing for many years. 



Are you sending and receiving your share of these orders? You can send your share (and 

 make 20 per cent profit without effort) if you let your customers know you can perform this service 

 for them. To receive your share — well, The Review's department for Retailers' cards remains the 

 one way of getting prompt action on the order in hand. If you are the only florist in your city 

 represented here, you get the orders coming into your territory from other florists. If you are not 

 represented and "the other fellow" is — we can leave it to you what becomes of these desirable orders. 



To be represented costs only 70 cents per week on a yearly order. This is for one-inch 

 space. Other spaces in proportion. 



Why not send your order today — ^now — before you forget it? 



We Quarantee Satisfaction 



FLORAL CO. 



413 Mmdlson Ave.. Cor. 48th St.. NEW YORK 

 Established 1859. 



A. Wlegand & Sons 



Florists and Decorators 



1S10 to 1620 N. Illiaois SL, IndiaMpolis, M, 



Indiana's oldest, largest and most complete 

 retail establishment. 



PHONE P.B.X. 58 139 WEST MAIN ST. 

 OKLA/fOMA CITY;OK£jA.. 



Cleveland, Ohio 



Schneider Floral Co. 



For Flowers and quick service to all Northern 

 Ohio points. 



EUCLID AVENUE 



Qeorge Q. McClunle, Piorist 



175 Main SU HARTFORD. CONN. 



Orders ■ollcitod for dellTery any place on earth. 



Floral Dealrns a Specialty. 



DRUMM SSD and FLORAL CO. 



507 Itoustee SL. rORT WORTH, TEX. 

 Headaaartert for Cat Flowers and Funeral Deslsu 



T. L. METCALFE, 4 stores 



BffidiSTiOe, Ky^ Naditranlle, Ky^ 

 Jadm, TeuL, ii4 ClarbTille, Teuu 



Oiders executed anywhere in the two states. 



Ung Floral & Nursery Co., %!? 



Write or wire hcadquartm for flowers for Texas. 

 pUahonut, Louisiana, New Mexico. No oi^rs too 

 UTKe, none too small. 



PontiaCvinJi/E?,^^!! 



CHICAGO 

 ORDERS 



SENT TO 



ARE 



CAREFULLY 

 EXECUTED 



S132-S134 MICHIGAN AVENUE 



J. H. SMALL & SONS 



FLORISTS 



NEWTORK, WASHINGTON, D.C. 



1168 Broadway. Cor. 14th & O Sts. 



AHD WAIJ>ORF-A8TORIA. 

 BOSTON. 



The Market. 



For several days last week we had 

 cold, sunless weather, followed, Feb- 

 ruary 4, by torrential rains. Usually 

 Saturday is the banner day of the week 

 for flower selling, but people do not 

 come out to the stores in driving rain. 

 As a consequence, business, while fairly 

 good, showed a decided decline from 

 the previous week, fioses, while still 

 in somewhat short supply, are more 

 plentiful than they were and prices 

 have dropped a little. The quality 

 leaves nothing to be desired. Carna- 

 tions average a little lower, but all 

 good flowers bring excellent prices. 

 Pink Delight continues a prime favor- 

 ite, but Enchantress is still more in 

 evidence than all other light pinks 

 combined, and is now of fine quality. 

 White Enchantress is more seen than 

 White Perfection and is gradually dis- 

 placing the latter. Winsor seems rather 

 too plentiful. Violets have had a poor 

 week; cold weather always hurts their 

 sale and it seemed too bad to see excel- 

 lent singles selling, as low as 25 cents 

 per hundred. 



Sweet peas are improving in quality. 

 The variety Christmas Pink is still the 

 favorite. Mrs. Sim has exceptionally 

 long stems. The dark purple shades are 

 hard to sell, but lavender shades are 

 popular. These are all selling better 

 than a month ago. Lilies include both 

 Formosas and longiflorums. Callas are 

 much more plentiful. Good freesia is 

 still seen on several stands. Bulbous 

 stock so far has sold well. A large 



S. J. REUTER S SON, Inc. 



NEW LONDON, CONN. 



The only flower store in the city. Orders 



for any part of CZonnecticut or Rhode 



Island will receive prompt and careful 

 attention. 



1874 



1911 



Wnj.iAM A. Phiixifs, llanatrer 

 878 Faltoa St. Tel. 319 Main Brooklya. H. T. 



Careful attendon, personal selection and prompt de- 

 livery arusranteed to any part of New York, Long Island 

 •nd New Je-sey. Thirty-six years' eiperieuce. ReU- 

 ability assured. 



Lexington, Ky» 



fOffN A. KCLlfR, florist 



Hish Ch-ade Cut Flowers 

 and Designing; : : } : 



All orders entrusted to us for Central Kentudgr 

 will have careful attention. 



g?-" Charleston, W. Va. 



are fflven prompt and careful attention by the 



CHAKLESTON CUT FLOWEK AND PLANT CO. 



H. H. CONM. Mgr. Phone Stewart 627 



JE8SEXSON FI.OWEB SHOP 



5S3 West 63d Street CHICAGK> 



We deliver in EQcIewood and Wnodlawn 

 All orders attended to promptly Night serrloe 



Orders for southern MINNK80TA and northern 

 IOWA will be properly cared for by 



A. N. KINSMAN, Ausb'n, Minn. 

 JOE TOSINI.FLOiOST 



DAslcns of All Kinds 

 202 N. PhiUirs Ave SIOUX FALLS, S. D. 



IiMdlar Florlit 

 AM8TBBDAM, N. T. 

 SCHBITEOTIBT.N.I. 



Estak.lST? 



