' t'TTv^ ' ' "itj^"* f-7^ 



8 



The Weekly Florists^ Review* 



ww^ ^ 



Febbuaby 16, 1911. 



would seem to be wasting money to 

 give tbem an advertisement, but never- 

 theless you would be wise to cheerfully 

 give them what they ask. This same 

 committee, as a rule, includes some of 

 the leading flower buyers in the com- 

 munity. You have advertised yourself 

 to the committee, at least, and in such 

 a way that you will be almost sure that 

 they will remember you to your ad- 

 vantage. 



Don't ever be entirely content with 

 the trade you have; there always is 

 room for more. Add more help to your 

 working force; extend your advertise- 

 ments farther and farther as your busi- 

 ness grows. Send out circulars, cata- 

 logues, calendars and other reminders 

 to your friends and the flower-buying 

 people. The more of this work there is 

 done the more people will be inspired 

 to buy flowers. One florist cannot do 

 all the work alone; we should all help 

 and advertise. There is plenty of room 

 for us all, plenty of work to do at home, 

 in our society and throughout our stiite. 



RETAIL ADVERTISING. 



Julian Eltinge, female character im- 

 personator, carries a bride's bouquet on 

 the stage, and as he has toured the 

 country in "The Fascinating Widow," 

 the florist who has had his daily order 

 usually has made advertising capital out 

 of it. It was at Boston, where Penn 

 supplied the flowers, that the best use 

 was made of the opportunity for pub- 

 licity. Penn used practically a half 

 page of a Boston daily to exploit the 



plication, some time before planting, of 

 1,000 to 1,200 pounds per acre of a 

 good, complete fertilizer, harrowing it 

 in well, will be found as good as any- 

 thing you can use. Never use fresh ani- 

 mal manure when planting gladioli and 

 never put chemical fertilizers in the 

 drills you are going to lay the tubers in. 

 C. W. 



ALKALI IN THE WATER. 



Will you kindly let us know what is 

 the best means of overcoming the in- 

 jurious effects caused by the use of 

 water which, as we think, contains 

 alkali? In this part of southern Alberta, 

 Can., we are compelled to use water 

 from a small stagnant lake with no out- 

 let, which evidently contains the alkali, 

 as it shows on top of the soil after 

 using the water for the last five months. 

 Our carnations started out finely, but 

 are now making a poor showing, being 

 weak in stem and smaller in flower, 

 although we are feeding cautiously and 

 they ought to be in good shape. In 

 fact, everything else shows the effect 

 to some extent, in spite of all possible 

 care. Our houses are brand-new. We 

 have fresh soil and everything which 

 should tend to keep the plants in good 

 order. F. B. 



This correspondent is certainly in 

 serious trouble. To my nynd the secur- 

 ing of a good water supply is even more 

 important than the question of soil in 

 any arid region. The little undrained 

 lake is the worst source of supply that 



TEJV/rS WEVDIJVG SHOWETi ^BOUQUET 



-cAnniEv -By- 



JVLIAlH ELTIJ^GE at the XOSTOJ^ THEAT'RE 



S^ar of "Fascinating Widow 

 and "Bridesmaids" Carrying 

 Penn*t Bndal Bouquet. 



Local FlorMt*t Window Diftplay of 

 Bridal WrcaU) AttracU AKention of 

 Wonderful Female Character Cre- 

 ator. Result* Arc Big Order for 

 Members of the Cast 



A «i«d«* tb«t tiwKf9 Bttrferu ito i 

 •hm f ^t b ilMt af r»» ib* PlwiM M 

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 MUmM r«M| cksp. di^wH ts IW Mght •( (m^im. «••« an*- 

 bwMtf tot • MoflMMt •! tte I«r»l dttplar m4 (tea fewrtatfr ■■* 

 • tea Sm tor tW MrtnM*. I fat 9Wid Wcsm* »tat MVMMtf 



Kvw lh« M« Wi4al itowtt »M4a« *— f i* by f»tm. m4 

 •BU4 a pMMbto rMMMs. E«i4aMltr 1 *m »m wrottf. b*- 

 ttmm I bMr4 Mn nHalwaC >■ bM Mfv, •fttlioMaMic way (» 

 tha darii that W had mm fMSV waMiaia. trut Xor th» part cwtar 

 «iMba a^atad aa wi tMat — t »f tha otAtmvj uid ibit h* •Knt«J 

 to aaa daarr (ba vadtMat abawrr b«u«it«t. «Ki«ti vu ^iqucitafr 



«a«i. Rmly 

 •ppramauaa m tbf*T 



tbaif 4e tbat 'fa«a tb« 



Laat aifbt JmHu Btiafa't aifbt brWaBSatda pravakad 



-»Mi tbair frat ay piarata. a»d H taaala t* 



dap pad I* apprmi bw what gaTa astra 



a tribMa ta tM Faaa aMarpnaa \m ^luaa wp aavaluaa 



la bndaJ Hoawa . Tito tovaa, by iha way. ipa n ahaaa a* •«»■ 

 plvtai floaan far bftdal paniaa. vbda alaayaa^f* ta baT« t m m* 

 tb'aa pi«v»r mad *r\t w la taril tdaaa lor 

 ■rf^Ct ba ^rfl ta i»atit>aa tv tMa > a«aii l ica I 

 1 iMr Kirat Pnia far Pndal Shaaw l awagau a« f ba i«a laat Plaaat 

 Sba»* b<fld •anaaliy at Hanwaltiiral Ball. Baatpa Tbaaa 

 ■ arMh all tte b«wu ol Va* Bpgt« 



Ha.If-Page Newspaper Advertisement of a Boston Retailer. 



fact that he was supplying the 

 "Widow's" bouquets. The accompany- 

 ing reproduction shows the advertise- 

 ment much reduced. 



FEBTILIZEBS FOB GLADIOLI. 



What fertilizers do gladioli require? 



S. & S. 



Well rotted farmyard manure, if 

 plowed in the fall before planting, is 

 good for gladioli. Failing this, an ap- 



coiild be imagined, since the water that 

 runs into it is leaching the salt out of 

 the soil on the hills that drain into it, 

 and with constant evaporation the 

 alkaline content will continually in- 

 crease until the point of saturation is 

 reached. 



There can be but two remedies. One 

 is to treat the water chemically, to 

 neutralize or precipitate the soluble 

 salts. What this treatment should be 

 could only l)e determined by chemical 

 analysis, and the process would be ex- 



pensive and the result doubtful. The 

 other alternative is to use distilled 

 water, such as would come back in the 

 return pipes from the steam-heating 

 system. This would produce a large 

 amount of scale in the boiler, which 

 would have to be gotten rid of by me- 

 chanical means or the use of some suita- 

 ble boiler compound. In any case it 

 would be necessary to know just what 

 the so-called alkali is, chemically. This 

 term is indiscriminately applied to 

 chlorides, sulphates, and carbonates of 

 soda, lime and magnesia, but soda is 

 the most common, and when combined 

 with lime is generally known as black 

 alkali. 



Repeated watering with the alkali 

 water and the subsequent drying out of 

 the soil is just the process that would 

 be best suited to load the soil with the 

 alkali salts. It will doubtless help some 

 if F. B, will take pains to flood his 

 benches so that the water will run oflE 

 from the surface and run freely through 

 the bottom. This will tend to carry 

 away the alkali previouslj' deposited 

 and will wash off the alkali left on the 

 surface from previous waterings. The 

 use of a weak manure water for all 

 waterings is considered by some to 

 counteract the alkali. 



The only real solution of the trouble, 

 however, will be to secure a different 

 water supply or to move the houses to 

 a locality where good water can be se- 

 cured. J. A. Valentine. 



QEBMINATION OF COCOANUTS. 



Will you please tell me whether co- 

 coanuts can be started in a green- 

 house? If so, please give such instruc- 

 tions as are necessary for success. 



M. M. L. 



Cocoanuts may be germinated in a 

 warm greenhouse, but the operation re- 

 quires several months. Plant the seed 

 in a large pot filled with a mixture of 

 sphagnum and sand, or cocoa fiber. 

 Keep thoroughly moist and give strong 

 bottom heat, say 75 to 80 degrees, and 

 if the seed is fresh it should germinate 

 in about six to eight months, though 

 sometimes taking over a year. 



\V. H. T. 



KENTIA INJUBED BY GAS. 



Please inform me what is the best 

 thing to do with a kentia palm that 

 has been affected by coal gas. The 

 palm seems to be dying. How shall I 

 treat it? It is a large one, in a 12- 

 inch pot. Does it need feed? If so, 

 with what should it be fed? J. F. H. 



If the palm in question has been so 

 badly affected by coal gas as to be in 

 a dying condition, there is little or 

 nothing to be done for it. If, however, 

 only the tips of the leaves are dying, 

 then there is some hope for its recov- 

 ery, though some months' time may be 

 needed to produce the change. In the 

 latter case the plant should be placed 

 in a greenhouse with a night tempera- 

 ture of 60 degrees. It should be shaded 

 from the sun, syringed freely, and at 

 the same time kept moist at the root. 

 Do not feed, for until the plant makes 

 a fresh start and becomes well rooted 

 it is in no condition to take up fer- 

 tilizers. _W. H. T. 



Williamstown, Mass. — .Joseph Weiss, 

 the vegetable grower on the Luce road, 

 has completed a new greenhouse and is 

 planning an extension of his business. 



