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18 



The Weekly Florists^ Review^ 



February 16, 1911. 



THE FLORISTS' REVIEW 



G. L. GRANT. Editok and Managxb. 



PUBLI8HXD KVEBY THUB8DAT BT 



The FLORISTS' Publishing Co. 



630-560 Caxton Building, 

 SS4 Dearborn Street, Chicago. 



TXLXPHOMI, Habbisom 5429. 



bxaibtxbxd oabue addbkb8. rlobvikw. ohioaoo 



Nkw Yobk Officx: 



Boroueb Park Brooklyn, N. Y. 



J. Austin Shaw, Manaqxb. 



SnbBcriptlon price, tl.00 a year. To Oanada, (2.00. 

 To Europe. $2JS0. 



Advertlsliur rates quoted upon request. Only 

 ■trictly t'vde advertlslnK accepted. 



AdyertlsementB must reach us by 6 p. m. Tuesday, 

 to Insure Insertion in the issue of that week. 



Entered as second class matter December 3, 1897. 

 at the poet-offlce at Chicago, 111., under the act of 

 Uarch 8, 1879. 



This paper is a member of the Ohlcago Trade 

 Preas Association. 



INDEX TO ADVERTISEBB, PAGE 94. 



CONTENTS. 



The Retail Florist— A Mantel in Flowers 



(lllus.) 7 



— The Advertising Florist 7 



— Ketall Advertising (lllus. ) 8 



Fertilizers for Gladioli 8 



Alkali In the Water 8 



Germination of Cocoanuts 8 



Kentia Injured by Gas 8 



Ferns — Nephrolepis Roosevelt (lllus.) 9 



— Scale on Ferns 



— Temperature fo» Adiantums 9 



Nitrate of Soda 9 



The Godfrey Calla 



Coal Soot as Fertilizer U 



Illinois State Florists' Association 10 



— The Champaign Meeting 10 



Spiraeas for Easter 10 



Geraniums — Winter Flowering Geraniums.... 10 



Public Work for Floriculture in Illinois 11 



Seasonable Suggestions — Azaleas 12 



— Hydrangeas 12 



— Rambler Roses 12 



— Seed Sowing 12 



— Propagation 12 



— Miscellnneous 12 



— r.ily of the Valley 12 



Carnations — Dunstable Carnations (illus.) 12 



— Figuring the Value 12 



Forget-me-nots In South. 13 



To Get Rid of Manure Flies 13 



American Rose Society 13 



A New Jersey Smoker (lllus.) 14 



Some New Things 14 



Scbmelske's Cement Benches (lllus.) 15 



Kew York 15 



Cleveland IG 



Obituary — Edward L. Coy (portrait) 17 



— Timothy McCarthy 1 < 



— Benjamin Hoyt 17 



Chicago 18 



Cincinnati 22 



Providen>-'e 24 



Topeka, Kan 25 



Philadelphia 26 



Boston 27 



Pittsburg 20 



Framlngham, Mass 32 



St. Louis 36 



Baltimore 39 



New Bedford, Mass 40 



Steamer Sailings 40 



Seed Trade News 42 



— The Canners' Seedsmen 43 



— Gllroy, Cal 43 



— Imports 44 



— A Canner's View of Seeds 44 



Columbus, 46 



Milwaukee 48 



Vesretable Forcing 50 



— Vegetable Markets 50 



— Growing of Early Cabbage 60 



— To Follow Lettuce 50 



— Leaf-rot of Lettuce 50 



Detroit 51 



Pacific Coast 56 



— Tacoma, Wash 56 



— San Francisco, Cal 56 



— Portland, Ore 57 



Nursery News 58 



— Ohio Nurserymen's Banquet 58 



— Fertilizer for Nursery Soil 60 



— Too Much Alkali 60 



Dayton, 62 



Indianapolis o4 



Rochester 66 



Amherst, Mass 68 



Glen CoTC. L. 1 70 



Springfield, 72 



Greenhouse Heating 84 



— In Washington State 84 



— Three Mississippi Houses 84 



— Hard or Soft Coal 84 



— Amount of Pressure 86 



— Steam or Hot Water? 88 



Albany, N. Y 88 



Society of American Florists 90 



Buffalo 92 



80CIKTT OF AMERICAN FLOBISTS. 



Incorporated by Act of Congress, March 4, '01. 



Officers for 1911: President, George Asmus, 

 Chicago; vice-president, R. Vincent, Jr., White 

 Marsh, Md.; secretary, H. B. Domer, Urbana, 

 111.; treasurer, W. F. Kasting, Buffalo, N. Y. 



Special convention and National Flower Show, 

 Boston, Mass., March 25 to April 1, 1911. 



Annual convention, Baltimore, Md., August 15 

 to 18, 1011. 



Results bring advertising. 

 The Beview brings results. 



Op course you carry a notebook — all 

 progressive florists do. 



St. Valentine's has now taken its 

 place as one of the recognized special 

 flower days. 



J. F. Ammann suggests that E. G. Hill 

 write a book of horticultural travel and 

 reminiscence. 



The price of window glass fluctuates 

 daily, but latterly has been as low as at 

 any time this season. 



The advancing price of cyanide of 

 potassium is not due to its increasing use 

 for fumigating, but to a trust in Ger- 

 many, it is said. 



Paint and putty are two of the ar- 

 ticles the florist finds cost more money 

 than they ever did before. The advance 

 is due to the cost of the linseed oil. 



One of the largest rose growing estab- 

 lishments in New England is paying 

 $8.50 a ton for cow manure, which gives 

 some idea of the importance of finding a 

 chemical substitute. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The New England Passenger Associa- 

 tion has granted a rate of one and three- 

 fifths fares for the round trip to the 

 National Flower Show at Boston, March 

 25 to April 1. The rate applies as far 

 west as Albany. 



If all the glass that has been sold to 

 florists in the last three or four months 

 finds its way into new construction this 

 spring, as most of it is sure to do, it 

 will mean the largest addition to green- 

 house area ever recorded for any one 

 year. 



A Belgian has made extensive experi- 

 ments in the preservation of cut flowers. 

 He has found that many florist's flowers, 

 especially carnations, roses, orchids and 

 chrysanthemums, live longest, in a solu- 

 tion of sugar, from three-quarters of a 

 pound to two pounds per gallon of water. 



THE FLOEIST'S WIFE. 



In his address on "Gardening for 

 and by the Amateur," recently deliv- 

 ered before the Massachusetts Horticul- 

 tural Society, J. Otto Thilow, of Henry 

 A. Dreer, Inc., Philadelphia, paid this 

 graceful compliment to the florist's 

 wife: 



"The most able and beneficial assist- 

 ant to the commercial florist of this 

 country and Europe is the wife or 

 other assistant of the fair sex. The 

 success of a very large part of the 

 florists is directly attributable to the 

 help and counsel of the wife, and in 

 many instances where it has been 

 necessary that she take the helm, the 

 business continues with the same suc- 

 cess. This proves the efficiency of 

 women at a vocation for which they 

 are well suited." 



HOW WELL IT PAYS. 



Somewhere, all the time, there is 

 someone looking for just the article the 

 other florist wants to sell. That is 

 why advertising in the Classified De- 

 partment of The Eeview hardly ever 

 fails to find a purchaser, no matter 

 what stock is offered. Of course, best 

 results are obtained when something 

 seasonable is advertised. In that case,, 

 sales frequently are out of all propor- 

 tion to the cost of the advertisement. 

 For instance: 



"Please do not print my advertisement u 

 second time. I am pleased to send you the 

 oO cents for the three lines. One Insertion 

 brought me orders amounting to over $350. As 

 my plant Is not very big, I will have to build 

 larger. — Jacob Doerrer, Columbia, Pa., Febru- 

 ary 8. 



CHICAGO. 



The Great Central Market. 



Valentine's day turned out to be 

 even better than had been expected. It 

 appears that all over the country retail 

 florists have begun to appreciate the 

 possibilities of February 14 and, what 

 is more important, this year did some- 

 thing in the way of pushing out for 

 Valentine's business. The result was 

 that there came to this market two 

 days of exceptionally heavy shipping,, 

 as well as a first-class local demand. In 

 the aggregate, the business far ex- 

 ceeded that of any previous year. 



Supplies of stock had been steadilj"- 

 increasing and the market was grad- 

 ually weakening up to Sunday, when 

 the Valentine's day orders began going 

 out. The unexpected strength of the 

 demand resulted in a prompt stiffening 

 of the market, the ground lost during 

 the week being quickly regained. 

 While all flowers were in request, the 

 greater part of the special demand 

 turned toward double violets, and it* 

 was on these that the principal short- 

 age occurred. Eoses were well cleaned 

 up and some orders were cut, but of 

 carnations there were enough to gO' 

 around, with more or less left on hand 

 Monday evening, February 13, in most 

 of the wholesale houses. Double vio- 

 lets were short of requirements, but 

 there were some singles left. Sweet 

 peas were in excellent request, possibly 

 because a large part of the stock now 

 coming in is of such fine quality. The 

 supply of peas is not yet heavy, but 

 there were enough so that the short- 

 stemmed stock found a poor sale, if at 

 all. Bulbous material was in large sup- 

 ply and did not sell at all well, there 

 being large quantities left over each 

 night. 



The market again began to weaken 

 February 14, in spite of continued dark 

 weather, which held the roses fairly 

 firm. While it is not yet possible to 

 fill all orders for roses, other stock is 

 so abundant and so cheap that the de- 

 mand for roses has been materially cur- 

 tailed. It will require only a slight 

 increase in the cut to produce an ade- 

 quate supply under existing conditions. 

 The wholesalers are almost unanimous 

 in the opinion that the next couple of 

 weeks will see extremely heavy receipts, 

 of carnations and that close upon the 

 heels of the carnation crop will come 

 a rose crop which will make it de- 

 cidedly a buyer's market. 



Leases and Sub-leases. 



The project for the joint removal of 

 a considerable proportion of the whole- 

 sale houses to the new Great Lakes 



