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48 



The Weekly Florists^ Review^ 



Fkbbdaby 16, 1911. 



MILWAT7EEE. 



The Market. 



Beports vary a great deal as to the 

 tone of trade and amount of business 

 since the beginning of this year. In most 

 cases relative to retail trade, reports 

 have it that, outside of funeral work, 

 the month of January was nothing to 

 brag about, but within the last ten days 

 it seems that things have taken a turn 

 for the better. From the wholesalers' 

 standpoint, conditions were somewhat 

 more favorable; in the first place, stock 

 ri^ht along was scarce, thus holding up 

 prices and making the profits good on 

 what stock there was. 



The increasing supply of bulbous 

 stock is doing its share at this time to 

 make good any shortage which might 

 occur. Violets and sweet peas have 

 been moving well. Boses, which are 

 now of good quality, are about equal 

 to the demand. Carnations are coming 

 in more plentifully than for some time 

 and sell more readily; the same can be 

 said of lilies. There has been a good 

 di-mand for a limited amount of vsdley, 

 which, as forced by local growers, is 

 all that could be desired. Outside of 

 common ferns, which have gone up a 

 notch, green goods have not been lack- 

 ing- 

 L< Various Notes. 



yp ' . - -. 



'{'■ The M. A, McKenney Co. reports a 

 ^tisfactory run of business, with a 

 good call for sweet peas and violets. 



The Currie Bros. Co. did not speak 

 any too favorably about the volume of 

 business done previous to the first of 

 this month, but since then orders in 

 all lines have come in more freely. 



'. William Zimmermann states that, 

 while kept busy right along, it was not 

 necessary to work overtime to keep 

 everyone satisfied. 



In speaking for the Wisconsin Floral 

 Co., Mrs. Ennis says that business has 

 been ahead of expectations since New 

 Year's; in fact, the month of Jan- 

 nary found receipts ahead of the same 

 month a year ago. 



With prices on glass as low as one 

 could expect, the C. C. Pollworth Co. 

 took the opportunity and bought two 

 carloads. In answer to an inquiry as 

 to whether they proposed to use all of 

 it for new additions this season, they 

 said that their building plans were as 

 yet incomplete. The cut from their 

 Wauwatosa plant has been highly sat- 

 isfactory for some time. 



At the Holton & Hunkel Co.'s sales- 

 room they say that the supply of cut 

 flowers is at last coming in more plenti- 

 fully. Their shipping trade has called 

 for more stock than they could supply 

 at times. They, too, will increase their 

 glass area at their Brown Deer plant. 



William Biebow, aged 66, who in the 

 last eighteen years was employed by 

 quite a few local florists, died last 

 week from injuries received last 

 Thanksgiving from falling. He made 

 his home with his daughter at 1098 

 Humboldt avenue. 



The following called on the trade 

 last week: C. W. Scott, of the Yoko- 

 hama Nursery Co., New York city; C. 

 B. Knickman, of McHutchison & Co., 

 New York city; Chas. Schwanke, with 

 Chas. F. Meyer, of New York city; 

 Arnold Ringier, of the W. W. Barnard 

 Co., Chicago; Mrs. J. T. Hinchliffe, 

 Bobt. Miller and Clark Adams, all of 

 Bacine, Wis. E. 0. 



Dreer's Superb Strains ot the Best Asters 



Our stocks of the following Astern are grown under our 'own supervision and we are quite sure 

 that nothing finer in quality can be had at any price from any source. Our yearly increasing sales 

 are the best evidence that they give complete satisfaction. 



DREER'S "PEERLESS PINK" 



A magnificent new variety which may briefly 

 be described as an improved late-branching ►hell- 

 pink. Flowers of largest size of rich sh»-ll-pink. 

 borne on long, strong stems, making them one of 

 the finest for cutting. 50 cents per trade packet; 

 $4.00 per ounce. 



DREER'S SUPERB 

 LATE-BRANCHINa 



The finest of all September-blooming Asters. 

 Our stock has been re-selected lor a number of 

 years and is now as perfect as the most pains- 

 taking care can make it. We offer the following 

 eight distinct colors : 



Azure Blue or deep lavender Deep Purple 

 Pale LAvender Rose-Pink 



Deep Crimson Shell' Pink 



Deep Rose Pure Wbite 



Anylof the above. 25 cents per trade packet; 

 $1.00 per ounce. Finest mixed, all colors. 25 

 cents per trade packet; 75 cents per ounce. 



DAYBREAK 



A fine mid-season ; At. ter of symmetrical growth. 

 18 inches high, with good-sized, densely double 

 soft pink flowers. 50 cents per trade packet; $2.50 

 per ounce. 



VIOLET KINO 



A fine late-branching variety rf exceptionally 

 free growth, bearing very large double flowers of 

 a pleasing shade of soft violet. 30 cents per trade 

 packet; $1.50 per ounce. 



EARLY WONDER : 



The earliest of all Asters, blooming at the end 

 of June ; flowers of good size on good stems and 

 valuable where early flowers are desired. We offer 

 pure white and pink. 40 cents per trade packet; 

 $2.00 per ounce. 



QUEEN OF THE MARKET 



An early flowering first-class Aster, coming into 

 bloom in July, lasting well through August; 

 flowers of large size on long, strong stems. A 

 good variety for growing under glass. We can 

 supply in the following six desirable colors: 



^ Pink Briarbt Rosei;=l 



Purple Crimson 



Wbite Lavender 



Any of the above, 20 cents per trade 'packet; 60 



cents per ounce. Finest mixed, all colors, 15 



cents per trade packet; 50 cents per ounce. 



The above are but a few of the many Asters which we offer, r For a complete list see pages 2 and S 



of our current wholesale price list. If you do not have a copy we will be pleased to send one to any 



Florist on application. New crop seeds of almost all kinds are now in stock and early orders from the 



trade are solicited. 



714 Chestnut Street, 



PHILADELPHIA, PA. 



CREQO'S OIANT COMET 



The perfection of Comet Asters, immense fluffy 

 flowers, five inches and over across, borne on 

 long, strong stems, coming into bloom in August 

 continuing through September. We offer pure 

 wbite and shell-pink, 40 cents per trade packet; 

 $2.00 per ounce. 



HENRY A. DREER, 



