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6 



The Weekly Florists' Review. 



Febbuaby 23, 1911. 



color of the azaleas. Do not group the 

 plants too closely, but tip those on the 

 edges slightly, always remembering 

 that the lower they are, the better, for 

 a centerpiece. In places of this sort, 

 where a number of the same plants are 

 used in a group, the misshapen and 

 one-sided specimens can be used to ad- 

 vantage, while as separate plants they 

 are unsalable. 



In Baskets for Various Uses. 



In the same way a variety of bas- 

 kets for window display, funeral work. 



of the average florist they make the 

 better appearance. 



Quite often, when the flower trusses 

 are scanty, more cut ones may be skill- 

 fully added among the foliage and the 

 difference can scarcely be detected. 



Gertrude Blair. 



PUSHING THE OAKNATION. 



Some florists still sit waiting for the 

 buyers to come to the door, but an in- 

 creasingly large number of retailers are 

 adopting the methods employed in other 



A dozen of our 



beautiful Carnations 



will please her mightily 



Florist's Name and Address Here. 



A Newspaper Advertisement that has Brought Good Results. 



general decorative purposes and pres- 

 entation, can be arranged with profit 

 to the dealer and satisfaction to the 

 purchaser, using plants in the body 

 of the basket and flowers as trimming 

 for the handle. A few suggestions 

 are offered, as follows: 



Basket of Hexe azaleas, with well 

 colored Beauty roses on the handle. 



Basket of fern plants, the handle 

 trimmed with violets. 



Basket of loyal purple cinerarias, the 

 handle trimmed with apple blossoms. 



Low basket of pink Primula obcon- 

 ica, with side handles of pussy wil- 

 lows. 



Basket of purple cinerarias, with a 

 spray of lilacs as cut flowers. 



Basket of Azalea Vervaeneana and 

 peach blossoms. 



Basket of white primulas and cypri- 

 pediums, with a Nile green tie. 



Basket of white azaleas and Bride 

 gladioli, with violets under the azalea 

 plants. 



The obconica pinks are extremely 

 touchy. Keep the salmons, yellows and 

 scarlets a mile away. Court them with 

 lilacs, violecs, violet-pink gladioli and 

 lavender peas. 



Make-believe Plants. 



If you can counterfeit a plant with 

 the cut blooms and foliage, you can 

 use them with the same effect in the 

 foregoing examples, and in other de- 

 signs where the only objection to the 

 plants would be the weight of the soil 

 if many plants were used. But where 

 it is at all practical, use the plants. 

 They last better, and under the hand 



lines and are going out after the trade. 

 These progressive florists find news- 

 paper advertising the best means of 

 reaching the buyers — 'not only of reach- 

 ing those who habitually buy flowers, 

 but of creating new buyers of flowers — 

 of educating the public to become regu- 

 lar patrons of the florist. The field for 

 proselyting among those who are not 

 now flower buyers is almost without 

 limit, and it is a much better propo- 



sition than scrambling with a lot of 

 competitors for the trade of those who 

 already are flower buyers. 



In pushing out for new trade the line 

 of least resistance usually is followed. 

 That means that special emphasis is 

 placed on the use of flowers for some 

 special day, like Valentine's; that the 

 flowers that are most abundant, and 

 therefore can be sold at moderate 

 prices, are featured, or that* funeral 

 work is advertised. Once get a family 

 into the habit of sending flowers to the 

 funerals of its friends and you have 

 created a whole string of new and fre- 

 quent flower buyers. 



The Keview believes that the local 

 newspaper advertising now being done 

 by retailing florists will be the means 

 of greatly increasing the consumption 

 of flowers. Try it. Push the carnation. 

 You can count on a large supply prac- 

 tically every day for the rest of the 

 season. Prices will not be high, so you 

 can sell at an attractive figure and still 

 realize your usual margin of profit. 



Eeproduced on this page are two 

 newspaper advertisements which have 

 been used with success by retailers in 

 Cleveland and Kansas City. If retail- 

 ers in other cities want to try them The 

 Keview will send either cut, mortised 

 to put your name at the bottom. The 

 cost will be $1.25 each, which includes 

 the postage. 



PAPER WHITES FOR SPRING. 



I should like to know whether Paper 

 White narcissi can be had for Memorial 

 day. If so, what time should they be 

 planted? J. E. S. 



Paper White narcissi are only in sea- 

 son in winter and it is difficult to hold 

 them later than March. If subjected 

 to cold storage, the bulbs are injured. 

 C. W. 



GLADIOLI FOR MEMORIAL DAY. 



Is it too late to start a batch of 

 gladioli to have them in flower for 

 Memorial dayt J. E. S. 



There is still time to plant such gladi- 

 oli as America, Brenchleyensis, Augusta, 

 Shakespeare, etc., and flower them for 

 Memorial day. Give a temperature of 

 45 to 50 degrees at night. C. W. 



,«-V" 



A Newspaper Advertisement that has Brought Good Results. 



