The Weekly Florists^ Review. 



Fkuuuakv 



I'JIJ. 



>()\0T (if tlie a/;ilc:is. Do not jii-oup the 

 I'laiits too cldscly, Imt tip those on the 

 I'll^CH «lij^ht]y, always roiiuMiiboring 

 ihat the lower they arc, the better, for 

 a eeuterjiiece. Jn places of this sort, 

 where a miiiiber of the same jilants are 

 used in a t;rou]), the niissha]icii aud 

 (iiio-sided sjieeiineiis can bo used to ad- 

 \antage, winle as sefKirate jilants tliey 

 are unsalable. 



In Baskets for Various Uses. 



In the same way a variety of bas- 

 kets for wiadow display, funeral Avork, 



of the averit>e llorist they make the 

 better apjiearaiice. 



(^uite of tea, when the lluwer Inisses 

 are scanty, more eut ones may be skill- 

 fully added among the foliage and the 

 liilVevcncr ran scarcely be detected. 



CJertrude Blair. 



PUSHING THE CARNATION. 



Some florists still sit waiting for the 

 buyers to come to the door, but an in- 

 creasingly largo number of retailers art* 

 adoi)ting the n;cthods employed in other 





A dozen of our 

 beautiful Carnations 

 will please her mightil> 



Florist's Name and Address Here 



A Newspaper Advertisement that has Brought Good Results. 



as trimming 

 suggestions 



general demrative jmrposes and ])rcs- 

 entation, laii lie arranged with ]irofit 

 10 the dealer aud satisfaction to the 

 |)urchaser, using plants in the body 

 of the bask'.'t and liowers 

 lor the handle. A few 

 are ofi'ercd, as fullows: 



Basket of llexe azaleas, with well 

 i-olored Beauty roses on the handle. 



Basket of 'fern jilants, the handle 

 trimmed with violets. 



Basket of loyal purple cinerarias, the 

 handle trimmed with apple blossoms. 



Low basket of ])ink Brinuila obcon- 

 ica, with side handles of pussy wil- 

 lows. 



Basket of purple cinerarias, with a 

 spray of lilacs as cut flowers. 



Basket of Azalea Verva^neana and 

 peach blossoms. 



Basket of white primulas and cypri- 

 pediums, with a Nile green tie. 



Basket of white azaleas and Bride 

 gladioli, with violets under the azalea 

 [ilants. 



The oliconica jiinks are extremely 

 touchy. Keep the salmons, yellows and 

 scarlets a mile away. Court them with 

 lilacs, vioh"-. vioh't]iink gladioli and 

 lavender peas. 



Make-believe Plants. 



If you can counterfeit a plant with 

 the cut blooms and foliage, you can 

 use them with the same effect in the 

 t'<ire::oing examples, and in other de- 

 -it,Mis \\ Ill-re the only nbject ion to the 

 jilants would be the weight of the soil 

 if many jdants were used. I'ut where 

 it is at all ]iractical, use the plants. 

 'I'liev last better, and under the hand 



lini 



lie 



- .'ind .-ire going out after the trade. 



<e ]>rogrossive florists lind news- 

 jiaper advertising the liest means of 

 iraching the buyers — not only of reach- 

 ing those who habitually buy flowers, 

 but ot' creating new l)uyers of flowers- - 

 of educating the pnldic to become legu- 

 lar patrons of the florist. The field for 

 prosidyting among those who are not 

 now flower buyers is almost without 

 limit, and it is a much better propo- 



sition than scrambling with a lot of 

 (•om]ietitors for the trade of those who 

 already are flower buyers. 



in pushing out for now trade the line 

 of least resistance usually is followed. 

 That means that special emphasis is 

 jilaced on the use of flowers for some 

 special day, like Valentine's; that the 

 flowers that are most abundant, and 

 therefore can be sold at moderate 

 prices, are featured, or that funeral 

 work is advertised. Once get a family 

 into the habit of sending flowers to the 

 funerals of its friends and you have 

 created a whole string of new and fre- 

 quent flower buyers. 



The Eeview believes that the local 

 newspaper advertising now being done 

 by retailing florists will be the means 

 of greatly increasing the consumption 

 of flowers. Try it. Push the carnation. 

 You can count on a large supply prac- 

 tically every day for the rest of the 

 season. Prices will not be high, so yon 

 can sell at cvn attractive figure and still 

 realize your usual margin of profit. 



Reproduced on this page are two 

 newspaper advertisements wdiich have 

 been used with success by retailers in 

 Cleveland and Kansas City. If retail- 

 ers in other cities Avant to try them The 

 Review will send either cut, mortised 

 to ]»ut your name at the bottom. The 

 cost will be $1.25 each, which includes 

 the ])ostage. 



PAPER WHITES FOR SPRING. 



1 should like to know whether Paper 

 White narcissi can be had for Memorial 

 ■lav. If so, what time should tliey be 

 planted? J. E.'S. 



Paper White narcissi are only in sea- 

 son in winter and it is difficult to hold 

 iliem later than March. If subjected 

 lo cold storage, the bulbs are injured. 



C. W. 



GLADIOLI FOR MEMORIAL DAY. 



Is it too late to start a batch of 

 gladioli to have them in flower for 

 Memorial day? J. E. S. 



There is still time to plant such gladi 

 oli as America, Brenchleyensis, Augusta. 

 Shakespeare, etc., and flower them for 

 Memorial day. Give a temperature of 

 45 to 50 degrees at night. C. W. 



A Newspaper Advertisement that has Brought Good Results. 



