> ^Tsi^'wvw' i*y>w»»r K'liijWT'^'. w».''r</' 



14 



The Weekly Florists^ Review. 



March 0, 1911. 



SHADING. 



The sun now lias considerable power 

 and it is necessary to give shade to 

 palms, as even under ground glass 

 it strikes in brightly and will soon 

 cause the foliage to become pale. A 

 light coat of naphtha or kerosene and 

 white lead, applied through a garden 

 pump or syringe or by means of an 

 ordinary whitewash brush on a long 

 handle, will spread the shading satis- 

 factorily. Such ferns as adiantums, 

 especially the Farleyenses, must have 

 shade. On the other hand, the tougher 

 fronded nephrolepises will stand and are 

 indeed benefited by a fair amount of 

 sunlight. 



Houses where flowering plants are 

 kept until sold should have the glass 

 shaded, as this keeps the temperature 

 down. 



Temporary shadings only, in the way 

 of cheescloth or paper, should be used 

 for seedlings or cuttings. Shading the 

 glass makes them drawn and weak, 

 especially when we get a succession of 

 sunless days, as is not infrequent in late 

 winter. 



ASTERS. 



The earliest sowing of asters will 

 have been transplanted before now and 

 be well established in flats. These will 

 prove useful for planting on any spare 

 bench or benches, and they will give a 



GEOWING VIOLETS IN TEXAS. 



I have received so much valuable in- 

 formation from the replies to other 

 people's questions in The Eeview, that 

 I have now decided to ask a question 

 of my own through its columns. Can 

 any florist near my locality, south- 

 central Texas, tell me when to plant 

 violets for winter blooms and what 

 varieties to plant? I planted Cali- 

 fornia and Princess of Wales and main- 

 tained a night temperature of 45 to 50 

 degrees. I succeeded in growing beau- 

 tiful, long, green, healthy leaves, but 

 hardly any blooms. The plapts pre- 

 tended to bloom, but "faked it" with 

 only a few poor flowers. I want in- 

 formation in regard to planting for 

 next season. H. L. N. 



There are few violets grown under 

 glass in or near this city, Austin, which 

 is in the same general locality as that 



violets are always those which are 

 grown the coolest. For this reason 

 flowers produced in coldframes in a low 

 temperature and without any artificial 

 heat are always of a deeper blue than 

 those grown in greenhouses, C. W. 



DEEER ' S NEW ESTABLISHMENT. 



Eiverview, the new plant of Henry 

 A. Dreer, Inc., has been fully described 

 iu The Review during the course of its 

 construction, but the house warming at 

 Kiverview, March 8, when some 200 

 guests from Philadelphia, New York, 

 Baltimore, Washington and other cities 

 inspected the range, presents a favor- 

 able opportunity for picturing the new 

 establishment. The Dreer corporation 

 never does anything by halves, and has 

 built at Eiverview the first section of 

 a thoroughly up-to-date plant-growing 

 establishment. One of the illustrations 

 presents an exterior view of the range. 

 Another shows a typical interior, this 

 house being occupied by the variegated 

 pineapple. The third view shows one 

 end of the service building, which is 

 one of the most important features of 

 the establishment. 



THE STOCK THAT PAYS. 



How Many Know Which It Is? 



There is a large number of green- 

 house establishments in this country 

 that come under the head of small or 



Riverview, the New Establishment of Henry A. Dreer, Inc. 



valuable lot of flowers when carnations 

 are getting poor and ahead of the out- 

 door aster crop. This is a suitable time 

 to make an additional sowing of such a 

 variety as Queen of the Market for out- 

 door planting. There is plenty of time 

 yet to sow such standard sorts as Vick's 

 Branching, Victoria, Ostrich Plume, 

 Comet and Scmple's. 



The ground on which asters are to be 

 planted is always better broken up the 

 previous fall, especially if it is in grass, 

 and left rough over winter. If this 

 has not been done, do the necessary 

 plowing or spading as soon as frost is 

 out of the ground. A liberal dressing of 

 well decayed barnyard manure makes 

 the best fertilizer, but where this 

 is difficult to secure, harrow in 

 1,000 pounds per acre of a good 

 comp}ete chemical fertilizer a week 

 or two before planting. While as- 

 ters will grow in almost any soil, 

 they succeed best in a moderately strong 

 loam of good depth. If the soil is of 

 good thickness, no matter how long and 

 severe the summer drought may be, the 

 plants will show few ill effects if the 

 surface is kept persistently cultivated. 



referred to by H. L. N. The best re- 

 sults may be obtained by having strong 

 plants in 2% -inch pots to plant out in 

 September, in coldframes, where the 

 plants can be protected during cold 

 snaps. If the beds are below the out- 

 side ground level' and well drained, so 

 much the better. Do not give any 

 artificial heat, but plenty of air at all 

 times. When grown in greenhouses, 

 the hot, sunny days promote leaf 

 growth, l3ut produce few blooms. 



A. J. Seiders. 



TO GIVE VIOLETS MORE COLOR. 



What is there to give my violets more 

 color? F. H. R. 



You do not state whether you are 

 growing single or double violets. If 

 doubles, the variety Lady Hume Camp- 

 bell is naturally light and cannot by 

 any course of treatment be made to 

 produce blooms of the deep color of 

 Marie Louise. In the case of single 

 violets, grow them cool and airy, and 

 after the early part of March a little 

 shade on the glass will help to prevent 

 the flowers fading out. The best colored 



medium sized plants. Most of them 

 are making money; that is, the owner 

 is getting his living and paying some- 

 thing on the mortgage, or building 

 more houses, or buying other property, 

 as the case may be. But a great many 

 are not paying the amount of profit 

 that they should, considering the capi- 

 tal invested. These businesses must of 

 necessity consist of diversified produc- 

 tion. It is not often that a man may 

 specialize in one thing, or even as few 

 as half a dozen things. Also, the 

 methods of handling the business and 

 the accounts have not been reduced to 

 a system. Because the production is so 

 diversified and because the system for 

 handling it is so inadequate, there are 

 great chances for losses on unprofitable 

 items which nearly eat up good sized 

 profits on the successful items. 



"How," it is asked, "can we tell 

 just how much profit or loss each item 

 is making? Our labor and other ex- 

 penses are divided over so many things 

 that we cannot tell what amount goes 

 to each, whereas the big fellow who 

 has so much space, so many men, so 

 much fuel, etc., for this product and so 



