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1^ 



The Weekly Florists^ Review^ 



Mabch 9, 1911. 



We Always Protect You 



If the market changes in your favor, we give you the benefit of the change at once, either in a higher 

 grade of flowers, or a reduction in price. That is worth something to yOU. 



When compating priced, do not overlook the fact that there is a difference in quality. We believe 

 that our shipments represent the largest value to be had in Cut Flowors. 



Carnations, our $3.00 grade will please anyone. ^ 



Callas and Easter Lilies, $1.50 per dozen; $10.00 per 100. 

 Valley, good stock, $3.00 per 100. 



In ROSES we offer you splendid values in Richmond, Killarneys, Maryland, 



Bride and Maid. 



The Leo ffiessen Co. 



Wholesale Florists 



1209 Arch St. st Philadelphia 



Open from 7 a. m. to 8 p. m. 



MentioD The Review when you write. 



PHII.ADELPHIA. 



The Bising Eastern Market. 



The first week of Lent has been dull 

 in the cut flower market. Business has 

 fallen away decidedly. Prices are low- 

 er; the average prices much lower, job 

 lots and leftovers playing havoc with 

 the total of sales. Yet there is 

 no special increase in the sup- 

 ply. The weather is decidedly Marchy 

 — cold, snow, clouds, just enough sun- 

 shine to encourage growth after the 

 long, dark winter. 



Beauties are the only staple flowers 

 that hold their price of a week ago. 

 This is due more to the extremely light 

 cut than to any special demand. The 

 better grades of Richmond, Bride and 

 Killarney are firmer than the shorts, 

 except in white, where values hold fair- 

 ly. Carnations are in an unhappy state, 

 needing Mothers', Fathers', Daughters' 

 and Sens' days to cheer them up into 

 fresh life. Prices move downward. 

 They take pushing of the hardest kind. 

 The lower grades of white are more 

 sought than the lower grades of colored. 

 Valley is in only fair demand. The 

 market is overstocked at times, with oc- 

 casional periods of improvement. Sweet 

 peas are falling off a little in quality. 

 The prices have in consequence attract- 

 ed the cheap buyers, who are using 

 them in quantity. Violets are the weak- 

 est feature of the market; because the 

 violets have increased in numbers with 

 the arrival of Lent, low prices rule. 

 Atlantic City is the bright spot in the 

 violet cloud. Many flower lovers spend 

 Sunday at the city by the sea and the 

 violet sales there are excellent. Gar- 

 denias are rather scarce, with values 

 fairly well maintained. Cattleya 

 Schroederae is not up to the market 

 standard of orchid merit when there 

 is a chance of securing Trianse. Callas 

 are abundant. The withdrawal of the 

 support of the large decorations has 

 left them without a sufficient outlet. 

 Easter lilies are in better shape. All 

 bulbous stock is down. This time the 

 southern daffs cannot be blamed. The 

 cold weather has retarded the army to 

 follow last month's scouts. Southern 

 arbutus has come, i 



SPRING FLOWERS 



WHITE LILAC 



DAFFS, double and single 

 FREESIA 



VALLEY 



TULIPS 



SWEET PEAS and VIOLETS 



We can give you excellent value in all these varieties. 



FANCY BRIDES, RICHMOND, MARYLAND 



CARNATIONS in all colors 



EASTER LILIES 



BERGER BROS. 



•••Wholesale Florists... 

 1305 nibert Street, Philadelphia, Pa. 



MentloD The Review when you write. 



House Warming at Eivervlew. 



About 200 guests of Henry A. Dreer, 

 Inc., left Market street wharf at 2 

 o'clock Wednesday afternoon, March 

 8, to visit the new 2-acre greenhouse 

 plant at Kiverview. Nearly one-fourth 

 of this number were from New York, 

 Baltimore and Washington, while over 

 one-half were members of the Philadel- 

 phia Florists' Club, the remaining 

 fourth being made up of persons inter- 

 ested. There were no formalities — ^just 

 a hearty welcome from each and all of 

 the hosts, an inspection of the magnifi- 

 cent new plant, with the well appointed 

 power house, and a generous collation 

 in the well named service house. The 

 party left the iBiverview station of the 

 Pennsylvania railroad at 5:15, reaching 

 the city a half hour later. The affair 

 was a great success. 



WILLIAM B. LAKE 



Distributor of "Superior" 



Ribbons, Specialties 



2S3S N. S«k St. niUMrku, Ta. 



Mention The Review wnen you write. 



Easter Fashions. 



B. Eschner, of M. Eice & Co., says 

 that Idng^-handled plant baskets will be 

 great favorites this Easter. These bas- 

 kets, Mr. Eschner says, are made either 

 for specimen plants or for combina- 

 tions of plants. When asked whether 

 natural bark finish was in vogue, Mr. 

 Eschner said, "Oh, no! At Easter col- 

 ors are wanted — white, green, yellow 

 and, most stylish of all, the blue with 



