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28 



The Weekly Florists' Review. 



Mabch 9, 1911. 



EASTER 

 NOVELTIES 



€L We are receiving some of the most beautiful novelties ever offered for Easter. They will give you 

 just the variety you need, enabling you to put the touch of originality to your work that means so 

 much to the successful florist. Send us your order for Caster Baskets and tell us what you 

 would like to have — you will be delighted with what we have to offer you. 



€t Before closing, we want to call your attention to our Lace Handkerchiefs — they are very effect- 

 ive as a dress shield for violets or other corsage flowers and are most dainty, presenting that natural 

 appearance so much desired in floral work. Remember that our factory is at your command for 

 any special orders. 



€LWe can still fill orders for Green Dye for St. Patrick's i)ay. 



SEND FOR OUR ILLUSTRATED CATALOGUE 



H. BAYERSDORFER & CO., 



1129 Arch Street, 



PHILADELPHIA, PA. 



Mention The Keview wnen you write. 



7 to listen to E. O. King and see his 

 stereopticon views on greenhouse con- 

 struction, which made a feature of Eiv- 

 erview, present and future. 



Charles Henry Fox has moved the 

 Sign of the Rose seven doors south on 

 Broad street. 



Adolph Farenwald, of Eoslyn, has or- 

 dered two houses of the King Construc- 

 tion Co., each house 42x300 feet. 



Phil. 



CLEVELAND. 



The Market. 



Roses continue on the short side so 

 far as Cleveland is concerned, although 

 there is an abundance of all the spring 

 flowers. Business has continued excel- 

 lent, so that all stock is cleaning up in 

 good shape, though much heavier pro- 

 duction in all departments is momenta- 

 rily expected because of the better 

 growing weather. 



Organize to Advertise. 



Friday evening, March 3, the florists 

 of Cleveland held another meeting 

 around the supper table at the Hof- 

 brau, the attendance numbering twenty- 

 nine. As a result of the meeting the 

 Flower Club was organized, with the 

 following ofiiccrs: 



President— H. P. Knoble. 



Vice-president — C. M. Wagner. 



Second vice-president — F. W. GrifSn. 



Secretary — Harry D. Jones. 



Treasurer — F. E. Williams. 



The action was the result of a meet- 

 ing held February 24, at which there 

 was discussion of the subject of general 

 publicity for the flower interests of 



Cleveland. It was the general opinion 

 that Cleveland does not consume half 

 the flowers that should be used in a 

 city of this size, the reason being that 

 the flower business is not exploited as 

 it should be. Mr. Knoble was the 

 prime mover and suggested the plan of 

 inviting each florist to contribute, pro 

 rata to his volume of business, to a 

 publicity fund to be spent in running 

 advertisements in the leading daily 

 and Sunday paper, the advertisements 

 to have no name signed and to be 

 published in the interest of the 

 whole trade in the city. At both 

 the first and second meetings there was 

 general discussion of the details of the 

 proposition. After the election of offi- 

 cers committees of five members each 

 were appointed on publicity, finance 

 and entertainment. It was arranged to 

 meet once a month for the present and 

 it is hoped to accomplish much in a 

 broad sense for the flower business of 

 Cleveland. Everyone will be asked to 

 aid in the work, grower, wholesaler and 

 retailer. 



Various Notes. 



C. D. Fell, of Knoble Bros., has been 

 on the sick list for a couple of weeks, 

 but is now able to be about again. 



The Cleveland Florists' Club antici- 

 pates taking a big delegation to Boston 

 for the National Flower Show. Ar- 

 rangements have been made for a spe 

 eial car and Frank A. Friedley, secre- 

 tary of the club and state vice-presi- 

 dent of the S. A. F., is working with 

 the intention of filling all the berths. 



The Mum Manual, by Elmer D. Smith, 

 for 40 cents sent to The Eeview. 



Florists' Refrigerators 



Write ns for catalogue and prices, statintr size 

 you require and for what kind of out flowers 

 you wish to use the refrigerator: also state 

 whether you want it for display or only for 

 •torase. 



McCray Refrigerator Co. Aitf^Mf^. 



Mention The Review when you write. 

 BOSTON. 



The Market. 



Clear skies, heavy supplies, moderate 

 demand and a considerable slump in 

 prices have been features of the open- 

 ing week in Lent. Of late years there 

 has been less of a cessation in social 

 festivities, but the clear skies follow- 

 ing a comparatively dark month caused 

 a congestion, not at all uncommon at 

 this season. Roses are much more plen- 

 tiful and, while they clean out toler- 

 ably well, it is only at a sacrifice in 

 values. The quality remains of the 

 best. Carnations, while abundant, clean 

 up tolerably well, but values have been 

 slaughtered. The warmer weather has 

 taken considerable color out of flowers 

 of pink shades which were not picked 

 fairly close. Violets are overabundant 

 and they need to be gilt-edged stock to 

 bring 50 cent« per hundred. Many are 

 sold at half this price and some even 

 lower. Another fortnight of clear 

 weather will see a large part of the 

 singles in houses picked, but doubles 

 usually carry us along until May. Sweet 

 peas are arriving in tremendous quan- 

 tities. While some make 50 cents to 75 

 cents per hundred, there are others sell- 



