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MAHCH 23, 1911. 



The Weekly Florists' Review. 



13 



TBOUBLE WITH QIGANTEUMS. 



I am sending you a few leaves of Lil- 

 ium giganteum. They seem to be turn- 

 ing brown on tlie ends. 1 have had a 

 night temperature of 55 degrees and 65 

 degrees in the daytime. They are other- 

 wise strong and healthy. 1 have been 

 keeping them on the dry side. Can you 

 tell me what tlie trouble is and the cause 

 of it? J. K. 



View in the New Store of the Park Floral Co. 



This was one way of combining ad- 

 vertising and salesmanship, not a meth- 

 od many florists care to use, but one 

 that appeals to a certain class of people 

 who carry money by the door. Inducing 

 the man to come into the store was ad- 

 vertising; closing the trade was good 

 salesmanship. Perhaps the first would 

 have been sufficient to have made the 

 sale; once in the store, the visitor may 

 buy without the exercise of salesman- 

 ship, but the sale never would have 

 been made had not Mr. Comeinski ad- 

 vertised in "One Way." Advertising 

 and salesmanship go together, but sales- 

 manship has little chance where there is 

 no advertising. 



"It pays to advertise!" It certainly 

 does, and what is more, if you have 

 something to sell, you must advertise. 

 The more you advertise, the more you 

 sell. 



Ways for the Florist. 



This coming Easter, if you have a fine 

 stock of lilies, azaleas, bulbous stock 

 or cut flowers, tell the flower buyers 

 about it. Stop them for a moment at 

 your printed word, induce them to come 

 into your place of business and, if your 

 goods are up to the standard, they will 

 buy. 



Advertising, to many florists, sug- 

 gests only large sums spent with news- 

 papers. There are ways, too numerous 

 to mention, of advertising aside from 

 the use of public prints. First of all, 

 look to your store printed matter. Is 

 it neat and attractive? Is your name 

 on all your boxes, tags, etc.? Every 

 article sent out from the store should 

 carry a tag, even though there be a 

 dozen pieces going to one funeral house. 

 A clean delivery wagon in charge of a 

 neat, if not uniformed, young man ad- 

 vertises you by commanding respect. 



Possibly the best advertising medium 

 you can have is the show window. 

 Keep it so arranged or trimmed that it 

 will stop the flower lover on his way 

 and compel him to come into your store 

 — then your plants or flowers, plus a 

 little salesmanship, will cause him to 

 open his purse-strings. If he buys a 

 dollar box of flowers, see that it is 

 neatly done up and bears your name; 

 this may lead to some other sales later 

 on. 



Some say a florist can not afford to 

 spend a large sum for publicity. It is 

 not necessary. A small sum, spent in 

 the right way, will do much good work. 

 If I had headed this article with the 

 word "Advertising," would you have 

 stopped to read it? Perhaps, and per- 

 haps not. At least, I might have used 

 a dozen words instead of two, with no 

 more effect. 



Just how much a florist should spend 

 for advertising depends on his circum- 

 stances. The old, established firm need 

 not spend so much in proportion as the 

 younger concern. Appropriate for ad- 

 vertising a certain small percentage of 

 your year's business. Map out a cam- 

 paign, and stick to it, and you will be 

 surprised and pleased with the results. 

 From two to three per cent is a good 

 figure, once you are established, basing 

 it on your ju-eceding year's business. 

 Of course boxes, tags and stationery 

 would not come directly under the head- 

 ing of advertising; they merely help a 

 good carso. Hugo Schrocter. 



The foliage is evidently (jiiite brown 

 ou the ends, as you state, and plants witli 

 such leaves would be hard to sell. I ani 

 inclined to think that the trouble may not 

 be wholly a disease, but has been caused 

 by their treatment. Giganteum lilies like 

 to be grown warm at all stages of their 

 ij[rowth. Even after being potted, it is 

 a mistake to place them in a tempera- 

 ture a little above freezing to start in; 

 •10 degrees at night is far better. Once 

 the tops have appeared and the pots are 

 nicely filled witli roots, the plants like 

 02 to 65 degrees at night, with a 10-de- 

 gree rise in tlie daytime. They Avill revel 

 in such a temperature and the percent- 

 age of sickly plants will be much less 

 than if grown cooler. 



You have made a mistake in keeping 

 your jdants on the dry side. This treat- 

 ment is all right after potting, but once 

 the ])ots are full of roots, watering can 

 be done freely and the pots should never 

 really approach dryness; otherwise the 

 lower leaves will turn yellow and brown- 

 ing of the ends is also likely. Heavy 

 fumigation will brown the foliage like 

 yours. Hydrocyanic acid gas should 

 never be used among them, nor should 

 any of the strong nicotine extracts, which 

 are commonly vaporized. I would advise 

 more heat — if possible 10 degrees higher 

 — and more moisture at the root. Also 

 spray the jdants twice a day. C. W. 



Ridgefield, Conn. — George Davis has 

 leased the greenhouses formerly con- 

 ducted by George I. Haight and will 

 continue the business. 



Bice Lake, Wis.— G. C. Soper, having 

 passed the allotted three score years and 

 ten by some little distance, has decided 

 to retire from active business and has 

 leased the real estate to C. A. Hanne- 

 mann, of Shawnee. Wis., who lias bought 

 tlie personal property. 



View in the New Store of the Park Floral Co. 



