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62 



The Weekly Florists' Review. 



March 30, 1911. 



Advertisement of 



THE PINE TREE 

 SILK MILLS CO. 



mmmmmmmmmmmmmmmmmlfmmmmmmmmm 



THERE IS NO BETTER MEDIUM PRICE A„^l 

 SATIN TAFFETA RIBBO.N THAN OUR UlUU* 



14S8 



^- 



No. 100-4Jlinchea $1.50 pc. 



^l^^o.JfiO— g^fine^es 1.80 pc. 



All Florlus* ShaQes. Bamplea coat nothlns 

 806-808-810 jl^RCH STREET, PHILADELPHIA 



Mention Tbe Keview wbeu you wn 



showers and the "seventeen year" lo- 

 cust hav^ arrived to cap the climax. 



The plant auction houses are all boom- 

 ing and many new faces are seen among 

 the buyers. 



There is a spirit of optimism prevail- 

 ing among the best retail establishments 

 as to the Easter outlook. Enterprise is 

 evident in the advance contracts for 

 flowering plants, some having doubled 

 their last year '-a orders. The disposition 

 to stage expensive decorations in the 

 show windows has never been so pro- 

 nounced as now. Daily exhibits of the 

 skill of the artists are seen, especially 

 in the bon ton stores of Broadway, 

 Madison and Fifth avenues, well worth 

 going miles to see. Even the Boston 

 show will have nothing more striking 

 and beautiful. 



Myer, at 609 Madison avenue, is for- 

 tunate in securing the adjoining store 

 for his Easter business. He has added 

 this space permanently to his store and 

 now has over 3,000 square feet, sixty- 

 two feet frontage on Madison avenue 

 and fifty-five feet on Fifty-eighth street, 

 one of the best locations in the city, 



Kessler Bros, and J. J. Coan, of the 

 Growers' Cut Flower Co., expect to oc- 

 cupy their new stores for the Easter 

 trade. Both establishments will com- 

 pare favorably as to size, convenience 

 and ice-box facilities with any of the 

 wholesale centers of this busy street. 



Siebrecht & Siebrecht are fast build- 

 ing up a reputation for superb valley 

 and orchids, and no wonder, when the 

 sources of their supply at Astoria and 

 New Rochelle are considered. Their 

 progress has been rapid and they feel 

 that larger quarters will soon be a ne- 

 cessity. 



The balance of the first floor of the 

 Coogan building not occupied by A. 

 Moltz & Co. has been leased by H. Nel- 

 son and the whole space thrown into 

 one large room and fitted with tables, 

 etc., similar to the Cut Flower Ex- 

 change room on the third floor of the 

 Coogan building. The idea is to let . 

 space to growers and so accommodate 

 any who cannot secure room in the Ex- 

 change above. Theodore Lang makes 

 this his headquarters. 



The fine pansies at P. J. Smith's 

 opened the eyes of the British tourists 

 last week and they acknowledged they 

 had seen nothing to excel them in old 

 England. 



Many of the wholesalers are handling 

 blooming plants for Easter. 



David Clarke's Sons celebrate their 

 eixty-third anniversary next week, a 

 record unique in American floriculture. 



Just a year ago the movement of the 

 wholesalers to the other side of Sixth 

 avenue began. Notwithstanding the 

 "exodus," some of the best of them 

 continue between Broadway and Sixths 

 avenue, and it may be years before any 

 further changes occur. Leases run yet 

 from one to five years and the build- 

 ing of skyscrapers will be the only in- 

 ducement to make a change desirable. 

 Few can hope, however, for the $10,000 

 bonus on a lease so neatly landed by 

 Ford Bros., twelve months ago. 



? 





S-* 



EASTER 



Per 100 



18x5x3 $1.75 

 21x5x3^ 1.85 

 24x5x3>^ 2.35 



28x5x3>^ 290 

 30x5x3 >^ 3.00 

 21x8x5 2.85 



a>4 





%. 



'<.-. 



'^ 



24x8x5 



28x8x5 



30x8x5 



36x8x5 



30x12x6 



36x14x6 



3.50 

 3.75 

 4.50 

 5.50 

 6.25 

 7.50 



DOUBLE VIOLET 

 BOXES ^- 



9x4x4 $1.75 



93^x6x5 



10x7x6 



12x8x7 



2.25 

 2.50 

 3.00 



No charKe for printing 

 in lota of r)00. 



We can save you money 

 on eveiything you buy 

 in Florists' Supplies. 



Green and Violet Tin Foil 



Best Quality, 1 7c per lb. 

 PLAIN TIN FOIL, 9c per lb. 



Dagger and Fancy Ferns 



^A-l Quality, $1.50 per 1000. 



Brilliant Bronze and 

 y Green Galax 



$1.00 per 1000; $7.50 per 10,000. 



I Boxwood 



Excellent Quality, 16c per lb. 



Southern Wild Smilax 



$6.00 per case. 



IMPORTED BRONZE NAGNOUA LEAVES, $2.00 PEjt BASKET. 



GREEN MAGNOLIA LEAVES, $2.25 per basket. 



We carry the largeBt stock of cat flowers from the belt fironerN 

 in New England. Can fill orders, small or lar^e. Send th«m In. 

 Easter Lilies, lalla Lilies, Jonquils, Talips, Paper Whites, Hya- 

 cinths, Talley, best quality. Carnations of all standard rarietles. 

 Pink and White Klliamey, Richmonds, Rhea Reld, American Beauty, 

 Sprengerl and PInmosus. 



We constantiy carry a large assortment of Florists' supplies and 

 can fill orders at a moment's notice. Our beautifally illustrated 

 catalogue will be mailed on request x 



We never 

 disappoint. 



Per 100 



4x8-inch $2.00 

 8xl2-inch 2.50 

 12xl6-indi 3.00 

 16x20-inch 3.50 

 20x24-inch 4.00 

 24x28-inj:h 5 00 

 28x32-inch 6.00 

 32x36-inch 7.00 

 36x40-inch 8.00 



■V 



HENRY M. ROBINSON & CO. 



Wholesale Commission Florists 



Manufacturers and. Importers of Florists' 

 Supplies — Hardy Cut Evergreens. 



BOSTON, MASS. 



9 and 15 Chapman Place 



TELEPHONES 

 Main, 2617-2618-555 

 Fort HIU, 25290-25292 



15 Province Street 



Mentton The Review when you write. 



Fred Smythe is back from his Euro- 

 pean trip. His importations of nursery 

 stock are heavy, as usual. 



W. H. Siebrecht, St., cel6l&rates this 

 week his thirty-fifth anniversary as the 

 valley king of Long Island. 



Alex. McOonnell has occupied his 

 present store in the Arcade five years. 

 He moves to the corner of Forty-ninth 

 street and Hfth avenue May 1. For- 



tunately, he has this Easter in his pres- 

 ent location. "Every little movement 

 has a meaning all its own." This one- 

 promises to be a permanent location. 



Bowling. 



The Florists' Bowling Club has en- 

 gaged the alleys at the Ardsley hotel,. 

 Fourth avenue and Thirty-second street, 

 Friday evenings for the balance of the- 



