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68 



The Weekly Florists^ Review^ 



' : .".' "■ '■ ■• .. ■ ■'••/ 

 March SO, 1911. 



.;-ry/r ■; 



Seven Pages o{ RetaUers' Cards 



This department for the cards of Leading Retail Florists — those florists who have the facili- 

 ties for filling the orders sent them by other florists — has made possible the recent rapid develop- 

 ment of this branch of the business, a branch of the trade now established for all time and so help- 

 ful that its volume will keep on increasing for many years. 



Are you sending and receiving your share of these orders? You can send your share (and 

 make 20 per cent profit without effort) if you let your customers know you can perform this service 

 for them. To receive your share — well, The Review's department for Retailers' cards remains the 

 one way of getting prompt action on the order in hand. If you are thte only florist in your city 

 represented here, you get the orders coming into your territory from other florists. If you are not 

 represented and "the other fellow" is — we can leave it to you what becomes of these desirable orders. 



To be represented costs only 70 cents per week on a yearly order. This is for one-inch 

 space. Other spaces in proportion. 



Why not send your order today — now — before you forget it? 



BOSTON. 



The Market. 



On the whole, business has improved 

 a* little as compared with a week ago. 

 Prices have not improved, but there is a 

 better clean-up in most lines. A cold 

 snap, with temperatures down as low 

 as zero in some places, has now given 

 way to warmer weather, and we may 

 expect something of a glut later in the 

 week. Business for Lent, taken all in 

 all, has not been bad. Eoses are now 

 of their finest quality, averaging a 

 little lower in price. Beauties are of 

 grand quality; so are Killarney. 

 The stems of the latter are extra fine. 

 Chatenay is now showing up well; so is 

 My Maryland, while Mrs. Aaron Ward 

 continues popular. Carnations are in 

 abundant supply, but cleaning up toler- 

 ably well. White varieties of late have 

 been in good demand, but are now get- 

 ting overabundant. The leader in this 

 color here is White Enchantress. In 

 the light pink class Enchantress, un- 

 less picked rather closely, loses its color. 

 Fair Maid is seen of nice quality and 

 Pink Delight continues in favor. Single 

 violets are rapidly nearing the end and 

 after the present week will not cut 

 much of a figure. 



Sweet peas have been improving in 

 quality each week and are now fine. A 

 large number of varieties are now pro- 

 curable. Dutch bulbous flowers are in 

 heavy supply, with little change in 

 prices. The long trumpet varieties con- 

 tinue to sell better than the short trum- 

 pets. As yet gladioli have not made 

 their appearance, but some good Span- 

 ish iris is arriving. This is quickly 

 sold. English primroses are becoming 

 plentiful and sell well. Callas have 

 sold abundantly, but lilies and lily of 

 the valley are each in oversupply. An- 

 tirrhinum, especially the pink varieties, 

 is in good demand. Marguerites are 

 more abundant; the yellow varieties sell 

 particularly well. Gardenias are plenti- 

 ful and cheaper. Cattleyas are rather 

 scarce. Schroedera; is the variety now 

 mostly seen. There are plenty of den- 

 drobiums. 



Asparagus and adiantum are each 

 selling fairly^ well. Pot plant trade is 

 becoming lively. Eambler roses, such 

 as Tausendschon, Dorothy Perkins and 

 Hiawatha, are in especial favor, also hy- 

 drangeas, genistas, acacias and bulbous 

 subjects. The clear weather lately en- 



Special Care Taken with Telegraph Orders for 



DETROIT 



AND VICINITY 



The L. Bemb Floral Company 



ALBERT pocHELON, Prop. 1S3 Bates Street 



Menticn The Review when you write 



THE WILLIAM SCOTT CO. 



CUT FLOWERS AND FLOWERING PLANTS 



Main and Balcom Sts., BUFFALO, N. Y. 



Also CORFU, N. Y. 



Mention The Review when you write 



THE WINDMILLER CO., Florists 



Mankato, Minn. 



Will take care of your orders in 



Minnesota 



Dalcota 



WM. J. NEWTON 



...Leading Florist... 



151 Qranby Street, 



Norfolk, Va. 



H. F. A. LANGE 



Worcester, Mass. 



Delivers to all points in New J^ngland. 

 125,000 square feet of glass. 



ARCHIAS FLORAL CO.'m^s?.;!,*! 



Choice Out Flowers and DesiKDS on short notice. 

 Promptattention to teleKraph and telephone orders. 



KENOSHA, WIS. 



and all points between 



CHICAGO AND MILWAUKEE 



Mall, wire or phone your orders to 



rM nnrPTTM S^? ChlcaKo St., 

 . n. UDLKIlIl, BENOSHA/WIS. 



Deliveries to Northwestern University and all 

 North Shore Towns. 



614 Dempster St., 



EVAN8TON, ILL. 



L. D. Phone 2642 



FISCHER BROS. 



