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Apbil 6, 1011. 



Thp Weekly Florists' Review* 



25 



THE " UMBRELLA." EOSE 



Some day, let us hope, the process of 

 color printing will be so perfected that 

 it can be applied to newspaper work. 

 Nothing short of the time-consuming 

 processes of printing will do justice 

 to such a subject as the ram- 

 bler rose shown in the accom- 

 panying illustration, photographed in 

 a flower store last Easter. The 

 plant was grown in Philadelphia, 

 but it was a feature of a retailer's dis- 

 play in a western city and attracted 

 much attention, not only because of the 

 unusual shape, but because of the pro- 

 fusion of bloom, the delicacy of color- 

 ing and the artistic effect created by 

 the mingling of the pink and white rib- 

 bon with the green foliage and the pink 

 and white blooms. The "Umbrella" 

 rose was the name applied to it by 

 nearly everyone who visited the store. 



Such plants are not ready sellers in 

 anything but the minority of flower 

 stores. This plant had a selling price 

 of $15, of which a good part was ac- 

 counted for by the fine gold finished 

 basket, zinc lined, in which the pot fit- 

 ted with exactness, being effectually 

 concealed by the mossy covering over 

 the soil. A few such plants are a spe- 

 cially good investment from an adver- 

 tising point of view. Even though the 

 plants be not sold, they serve to relieve 

 the sameness of the stock of Easter 

 staples — the lilies, the azaleas and the 

 bulbous stock; they give the customer 

 something to exclaim over before turn- 

 ing to the serious business of purchas- 

 ing, and they give almost every visitor 

 something to tell his friends about. 

 Help them to talk. 



EASTER WINDOWS. 



Choosing the Accessories. 



Gray and brown might not be a first 

 choice for Easter colors themselves, but 

 nobody will deny that they are excel- 

 lent settings for the spring tints of 

 lavender and pink. There are no better 

 colors, then, for baskets and pot covers, 

 neglecting for once the too trying pinks, 

 which fit the Lorraine begonias, but 

 quarrel with cyclamens and primulas. 

 These grays and browns agree with the 

 yellows, oranges, reds and heliotropes 

 alike. When it comes to buying sup- 

 plies, beware how you indulge in bril- 

 liant mats, basket trimmings and pot 

 covers. For one thing, they fade soon, 

 and at best are suitable for perhaps 

 only one shade or tint of a brilliant 



color. More than this, an accessory 

 which rivals the color of the flower de- 

 tracts from, rather than adds to, its 

 beauty. Invest the same amount of 

 money in cocoa fiber and bark covers. 

 Although more expensive, they are also 

 more refined. You can soon educate 

 your trade to add enough to the selling 

 price of the plant to cover the cost oi 

 the cover. 



Cheap Trifles or Real Art. 



Eefrain from investing in cheap trifles 

 and you will find the money for the 



Pink Rambler in Gold Basket. 



better accessories. The average store 

 is cluttered with a lot of material which 

 has neither artistic nor commercial 

 value. What you can save in this way 

 may be invested in movable mirrors, 

 Japanese screens and other art treasures 

 which you can pick up from time to 

 time. 



To display advantageously that star 

 of Easter plants, the azalea, arrange for 

 a special window, if for no more than 

 one day. The lighter varieties are best 

 displayed with a black and gold Japa- 



nese screen as a background. A fair 

 number of plants will thus make as 

 large a display as twice the number 

 without some such assistance. 



Spiraeas are best displayed in tall 

 groups, rising here and there from a 

 field of shorter plants. For another 

 plan of the same style, cut snapdragons, 

 carried higher and set in a field of 

 spiraeas, would make a good display. 



A good special Easter design could be 

 devised of a tall, standing cross of 

 Easter lilies rising from a field of pur- 

 ple and violet cinerarias. 



An Easter Egg. 



Anything in the egg line, of course, 

 makes an especially suitable Easter fea- 

 ture. If you can not get an egg frame 

 made, fit up a frame of heavy wire 

 screen. Cut a jagged hole where the 

 chick is supposed to pick its way out. 

 Cover the outside with a layer of sphag- 

 num and also fill the inside solidly, 

 except where the cut is and as far back 

 as can be seen. Cover the outside with 

 one kind of cream or white flowers — with 

 carnations if it be a large egg. Three 

 feet in length, completed, is a good 

 show size. Finish the interior, as far 

 as it shows, with yellow or pink. Some 

 nice workmanship will be necessary to 

 get a good shape on the egg and to 

 finish the edges and interior. 



Set the egg in the window in a thicket 

 of pussy willows or fruit blossoms. As 

 a, setting, arrange a prominent group of 

 lilacs and hydrangeas or Easter lilies. 

 Let the foreground be composed of a 

 path of green moss leading from the 

 egg. Along this path a troop of stuffed 

 ducklings, in interesting poses, can be 

 placed, the head of one barely appear- 

 ing from the inside, one or more in the 

 act of jumping out, and the others mak- 

 ing their way along the path in Indian 

 file. Border this path with low 

 pans of bulbous flowers or ferns. With 

 a little freshening each day, this design 

 will last a week or so, and is a good re- 

 minder for the week before Easter. If 

 it could be arranged to have live duck- 

 lings, they, of course, would add to the 

 effect. 



Displays of Low Plants. 



It is a mistaken idea that the low 

 growing plants must always be dis- 

 played in a low position. True, a por- 

 tion of the display must be well down 

 on the floor, but if an unbroken line of 

 the chosen color is carried from the 

 lower mass as high as practicable, they 

 are well displayed. 



Suppose we are arranging a window 



