Al'lfll. 0. l!)ll. 



The Weekly Florists^ Review* 



25 



THE "UMBRELLA" ROSE 



yoiiic (]ii\', li't lis hope, 11m' process ol 

 color ])iiiit i iiii will lie so pcrfcctcil tli;it 

 it cnii lie ;ippli('(| In iir\vspit|)or worlc. 

 Xotliiii"; sIkh; of the t iitit'-consuiningj 

 |noc(>ssi'< of print in;; will do jiistico 

 f(i sucli .-I siilijcct ;is tlic raiii- 

 lilcr jdsc slidw II ill tiio aci'uiii- 

 paiiyiii;;- illustration, pliKto^^raplK'd in 

 a tlowcr store last Master. Tlic 

 plant was ;;idwii in l'liila(l('l|»hia, 

 i)ut it was a loatiin! of a retail(M-'s dis 

 pla}' in a western city and attracted 

 niiK'b attention, not only because of the 

 unusual shape, but because of the pro 

 fusion of bloom, the delicacy of color- 

 ing and the artistic eft'ect created by 

 the minglin^r of the pink and white rib- 

 bon with the green foliage and the pink 

 and white blooms. The "Umbrella" 

 rose was tlie name applied to it by 

 nearly ever\-one who visit<>d the store. 



Such plants are not ready selhM's in 

 anything but the luinority of llower 

 stores. This |)lant had a scdling price 

 of .tlTi, ol' which a good part was ac 

 counted for by the tine gold finished 

 basket, zinc lined, in whicii the jiot fit 

 ted with exactness, being ellVctually 

 concealed by the mossy covering over 

 the soil. -V few such plants are a spe- 

 cially good investment from an adver- 

 tising jioint of view. lOven though tlie 

 plants be not soiil, they serve to relieve 

 the sameness of the stock of Kastor 

 staples — the lilies, the azaleas and the 

 bulbous stock; they give the customer 

 something to exclaim over before turn- 

 ing to the serious business of ]iuridias- 

 ing, and they gi\e almost e\ory \ isitor 

 something to tell his friemls about. 

 Help them to talk. 



EASTER WINDOWS. 



Choosing the Accessories. 



C'Vuy and ])ro\vn nii;ilir not lie a first 

 choice I'or l\:ister colois themsohcs, but 

 nobodv will deny tliat tliey are excel- 

 lent settings for tlo^ spring tints of 

 la\ endiM- aiHJ lonk. 'I'lieve are no better 

 c(dors, then. iDi lia>ki'ts ;iiid pot covers, 

 neglecting lor oiici' the too trying pinks, 

 which fit the [,orraine begonias, but 

 quarrel with cyclamens ;ind i)rinuilas. 

 These grays and browns agree with the 

 yellows, oranges, reds and heliotropes 

 alike. When it comes to Imying su|i- 

 ]>lies, beware how you imiulgt! in bril 

 liaiit mats, basket trimmings and ]iot 

 covtMs. For one thing, ihcy fade soon, 

 and at best .are suitable for perhaps 

 onlv one shade or tint of a brilliant 



coloi'. .More than tliis, an .accessory 

 which rivals the color of the tlower de 

 tracts from, rather than adds to, its 

 beauty. Invest the same amount of 

 money in cocoa fiber and bark covers. 

 .Mthough more exj)ensive, they are also 

 more refined. Vou can soon educate 

 your trade to add enougli to tli<> selling;- 

 jirice of tht> plant to coxcr the cost oi 

 the cover. 



Cheap Trifles or Real Art. 



Refrain from imesting in chea|i trilles 

 and \ on will find the inoiiev for the 



Pink Rambler in Gold Basket. 



lietter .-id'es^onev. The a\et:i^c ^tiire 

 is chit teied \\ it h .1 lot 111' iii;i ' ei'i;i I which 

 li;is neither artistic unr coniiniM'cial 

 \alii(\ What \oii can ■-ave in this w'ay 

 may lie invested in nio\alile mirrors. 

 .I.apanese screens and otiier ;irt treasures 

 which yon can pick up t'roiii time to 

 time. 



To display ail\ ,1 lit .•igeiiii>l \- that star 

 ol' |-;aster plant>^. the a/;ili';i. ;i ll-.a llge t'or 

 a special window, it' for no more than 

 one d;iy. The lighter varieties are best 

 displayed with a black and gold Ja pa 



nese screiMi as ;i baclcground. .\ fair 

 iiiimber of plants will thus make .as 

 larg(> a display as twice the nuinbei 

 without some such assistance. 



Spii'icas are li(>st displayed in tall 

 groups, rising here and tliere from a 

 field of shorter plants. I'or another 

 plan ol' the s;iiiie style, cut snapdragons, 

 (•ariied hieher and s(>t in a field of 

 s[)ira'as, would make a good display. 



.\ good sp.^cial Master design could be 

 de\ iseii of ;i tall, standing cross of 

 Master lilies rising from a field of pur- 

 ple ;ind \iolet cineiarias. 



An Easter Egg. 



.\nytliiiiL;' in tin- egg line, of course, 

 ni.akes an especially suitable Easter fea- 

 ture. If you can not get an egg frame 

 made, fit up a frame of heavy wire 

 screen. Cut a jaggt'd hole where the 

 'diick is sMpjiosed to pick its way our. 



' 'over the outside with a l;iyer cif ^p|i;i:; 

 niiiii ;iii(| Ills,, till the inside v,,lidl\. 

 exc(>[it wiiere the cut is and ;is I'ar back 

 as can he seen, ('over the Miitside with 

 one kind of cri'a ni or white ilow cr- -with 

 carii.ation- if it I,,, .i hir^,. ,.o,_,. Three 



'cet in leli^^th, i-(iiiiplctei|. ;- :i ;^oo.| 



<lio\v si/e. I'"iiiish the inteiior, ;is far 

 as it shows, with yellow ny pink. S(inie 

 nice workiii.-in-hip will {,,■ necess;irv lo 



t;et .-I i^ood ^h.-lpc nil tl -_;■ ;i||,'| In 



lilii^ll the edL;e-. :iiiil iliterinr. 



Set the egg in the w iiiclow ill a tliickii 

 of |iii--\- willo\\s i,\- fruit l.lnvcoins. .\~ 

 a setting. ;irr;iu-e a prom i lo'ii t group of 

 lilacs and liydr.angeas nr I-!;ivrer lilies 

 '■et the Inri'i: round be i-oinioseil in' a 

 ]i;ith of ^reeii rno~> Icadin-- froiii ijie 

 euiu'- Aloiii: this path a troop of stutfed 

 diuddiiius. in inteii'st iii^f pn-es. e;in be 

 placed, the li(\ai| ni' niu. ii.arclv ajiiiear 

 iiig Iri'iii the inside, one ov iimre in the 

 ■"■^ "f ,illMlpln^• nut. and tin- nthers mak- 

 in- their \v:iv -ileii^- the path in Indian 

 tile. Ilnldcr this path with low 



p;ins nf biilliou-- llowei-- nr I'l-rns. With 

 a little I're^heiiin^ each ila\-, this ilesi"||i 

 ^^ill la-t a week nr <(-i, and i- a iioia.i r.- 

 minder for tln,^ week before Master. If 

 it could he ;irra n^-i'd f n ha\e li\ e due; 

 lin_;<. tlie\. nl' .niii-c. wieiM add to Mm- 

 elfect. 



Displays of Low Plants. 



I; is a iiiist.akcii idea tli.at the low 

 uiowiiiL,'- pk-infs niii<t alwa\s h.' ,lis 

 |||ay<id in a low position. True, a por 

 "on Ol' the displav m!i-.t be Mell down 

 on the iloor. hut i i' an unbroken lino oi' 

 the (diosen color is carried from the 

 lower mass as high as practicable, thev 

 ■are well displayed. 



Suppose wo are a rrrniL'ini:- a window 



