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30 



The Weekly Florists' Review. 



ApBtL 6, 1011. 



EASTEB FBEPABEDNESS. 



Ananas Sativus Variegatus. 



Thinking in Colors. 



Practice in color combination is like 

 drill in mental arithmetic. You can 

 think in colors. A proposed combina- 

 tion can be tested out in your mind. 

 You can also determine, bj' examina- 

 tion of a plant, whether such and such 

 colors will combine well. 



Many people, as they tliink they 

 advance in taste, taboo combinations. 

 Not so the observant student. He sees 

 before him nature always mixing, 

 blending, producing harmony in con- 

 trasts. You see a broad expanse of 

 summer sky, touched by a white fleece 

 in a far-away point and cut into by 

 the browns, the greens and the grays 

 of the distant horizon, not to mention 

 the reds and the yellows of the fore- 

 ground. 



He must learn, then, to analyze as 

 well as to combine, to observe as well 

 as formulate, to enjoy as well as man- 

 ufacture. 



Every day, as education advances, 

 customers become more critical and ob- 

 servant. In the long run, he who is 

 in advance in the matter of taste will 

 not only be the greater factor in edu- 

 cating his clientage, but will be the 

 gainer financially. The discriminating 

 trade will swing toward him. 



Gertrude Blair. 



THE COUNTERIiESS STORE. 



The modern high class flower store 

 contains no counters. It is impossible 

 to make an artistic <lisplay of stock in 

 a store arranged like the typical dry 

 goods establishment, with r.n aisle down 

 the center, counters and wall cases. 

 Especially at such a time as Easter it 

 becomes desirable to have the extra 

 space provided by the removal of coun- 

 ters. Most Easter plants can be shown 

 standing on the floor and plant stands 

 are available where improved effect is 

 to be had by elevation. 



The illustration of the flower store 



.sans counters came to The Review just 

 after Easter last year. There was no 

 mark about it, not even a postmark, to 

 indicate what store it is, or where. But 

 it serves as an excellent example of 

 the arrangement now adopted by <the 

 retailers who cater to the better class 

 of trade. There is an atmosphere about 

 a, store so furnished and !<tocked that 

 speaks for the character of the service 

 given. It appears that here salesmen 

 aud customers meet on an equal footing 

 and that tlieir relations are likely to be 

 so pleasant that one as well as the 

 other will wish to renew them at an 

 earlv date. 



In Oreenhouse and Store. 



Flora 's greatest festival is now near 

 at hand. Easter has no such evidence 

 of antiquity as Christmas — that it ex- 

 isted as a festival among heathen tribes 

 or nations, nor can you summon such 

 an array of folk lore to embellish it. 

 Yet there is good evidence that it was 

 an important event ages before the 

 sacred events occurred with which 

 Christianity connects it. 



Enough for the historical. From what 

 I can hear, lilies seem to be plentiful 

 for Easter; also they are of pretty good 

 quality. Do not move a lily from a 

 warm house to one 15 or 20 degrees 

 cooler unless the buds are white and 

 are ready to burst open. After that 

 they will expand in almost any tem- 

 perature. 



Of late we have had many days of 

 bright sunshine, which has tended to 

 upset our calculations, especially on 

 bulbous stock. Shading to keep off the 

 direct rays of the sun will help greatly. 



As yet rhododendrons show little 

 signs of opening their buds, but when 

 they finally do start to open the plant 

 is shortly full of bloom. The great ma- 

 jority of azaleas will be early. A good 

 way to retard them is to set them under 

 a high bench and cover with tissue 

 paper. 



We are all crowded just now, and we 

 must maneuver. Think what is of most 

 value to you, and some things not so 

 important must give place to those that 

 are paramount. 



Do not expect all the buds on the 

 hybrid perpetuals to be out at once. It 

 is not the way of a rose, and your cus- 

 tomer will be more pleased if a few 

 flowers are expanded and a few buds 

 arc to come. I have found there is a 

 growing preference among the people 

 for a plant with some buds yet to come. 



Selling and Delivery. 



Of course you have all had advice 

 about being prepared for the Easter 

 rush, for it is sure to come, no matter 

 v.hat the weather is. I do not propose 



The Modern Flower Store u Counterless. 



