48 



The Weekly Florists' Review. 



ArmL 6, 1911. 



ORDER EASTER 



EVERYTHING YOU NEED IS HERE ! 



In our CUT FLOWER DEPARTMENT w« are in a position to please the most critical buyers and at the same time our 

 supply o! stock is so large ihat we can do equally well by those whose requirement is quantity. In our FLORISTS* SUPPLIES 

 DEPARTMENT we carry every article used in the trade in complete assortment. Can make prompt shipment. 



CARNATIONS 



Year after year we handle more Carnations than any other house in the west — possibly more than any 

 other house in the country. It is the kind of stock that carries; that's why we do such a very 

 large and steady shipping trade in Carnations. For Easter the supply will be extremely heavy and the 

 quality extra good. Place a big order; you'll need them, for the Easter business increases every year. 



ORCHIDS 



Fancy stock in all varieties. 



VIOLETS 



The best in the market. 



SWEET PEAS 



Lonsf, fancy; large supply. 



VALLEY 



The finest. 



BULB STOCK 



All kinds in large supply; quality the best 



GREEN GOODS 



Whatever it is, we have it; a full stock at all times. 



THE BEST FANCY HARDY CUT FERNS in the COUNTRY 



Write for complete Easter Cut Flower Price List. 



A. L. Randall Co. 



New Number, 66 E. Randolph Street, Ciiicago 



Wholesale Florists 



L. D. Phone Central 1496 



Private Kxchantre all 



nepartments 



Mention The Review when you write. 



feaster. Bulbous stock, which is much 

 less plentiful, probably is helping the 

 carnations. Daffodils, jonquils and tu- 

 lips all are less abundant than at any 

 time in months. Paper Whites, Romans 

 and freesias seldom are seen. Predic- 

 tions are made that practically all bulb- 

 ous stock will be over by Easter, but 

 some of the growers are nevertheless 

 counting on their usual supply. There 

 are heavy receipts of the southern out- 

 door bulbous stock and some of it is so 

 fine that it is selling up to $10 per 

 thousand, which is big money for this 

 market. Single violets have practically 

 disappeared, but doubles are holding 

 out well. The market is overstocked 

 with Easter lilies from growers whose 

 stock is too early. Cattleyas are abun- 

 dant, as is valley. Sweet peas show 

 the effect of the dark weather; the 

 winter bloomers are approaching the 

 end of their season; supply is lighter 

 and quality not so good. 



There has been a sharp advance on 

 ferns and there are those who predict 

 that it will be impossible to meet the 

 demand with strictly first-class stock 

 within the next few weeks. 



Easter Prospects. 



With Easter rapidly approaching, 

 there is little change in the prospect. 

 There is reiterated report that prac-" 

 tically all the lilies are short, though 

 each grower adds: "I will have a fair 

 quantity of long stock. ' ' That lilies of 

 the shorter lengths will be abundant is 

 shown by the disposition to shade prices 

 where quantities are taken; strictly 

 first-class long lilies are being closely 

 held. It is considered that the weather 



ARTIFICIAL FLOWERS OF PAPER 



Beautiful and Inexpensive decorations for Churches, Weddings, etc. 

 Send 50c for full line of samples, with wholesale prices attached. 



Ask for our handsome new cataloaruc. 



The Chicago Artificial Flower Co., 48i3.is North 40th Aye.. Chicago, Dl. 



Mention The Review when you write. 



conditions that are retarding rose and 

 carnation crops will operate to increase 

 the Easter cuts and improve the quality. 

 Beauties will be the only scarcity. The 

 retailers, both city and in the country, 

 feel confident that the Easter supply 

 will be large. The evidence of it is 

 that while they are writing a lot of 

 letters asking for quotations, they are 

 in no hurry whatever to place orders. 

 It indicates an immense rush as Easter 

 approaches. 



March Business. 



"Comparisons are odious" — when 

 they do not show in our favor — but it 

 really is not possible to compare the 

 business of March with the month in 

 1910. Easter came in March last year, 

 whereas it was Lent all through last 

 month. Supplies were large and prices 

 weak all through the month, but the rec- 

 ord of gross sales would have been 

 quite satisfactory had it not been for 

 the comparison with a year ago. 



March Weather. 



As a whole March was much warmer 

 and much brighter than usual — the 

 weather man's figures bear out what 

 market conditions had already told. 

 The first part of the month was warmer 



BEAUTIES 



A lar^' supply in all lengths of 

 stem ; as tine as are to be had any- 

 where. 



VIOLETS 



The best stock that will come to 

 the Chicago market this Easter. 

 Can supply in quantity. 



M.C.GUNTERBERG 



New No., 56 E. Randolph St.. Chicago 



Mention The Review when you write. 



than the latter part, but the mean tem- 

 perature was 39 degrees against a nor 

 mal of 34.4. The percentage of pos- 

 sible sunshine was 63 against a normal 

 of only 52. There were eleven clear 

 days and nine partly cloudy, with only 

 eleven on which there was no sun, a 

 most unusual record for March. The 

 rainfall was slightly more than half the 

 normal and has been since January 1 

 about two inches less than in the aver- 

 age year. 



