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52 



The Weekly Florists' Review* 



April 6, 1911. 



WE KNOW 



what we are talking about. After a careful survey, we find that our growen 

 will give us the Best assortment of cut flowers we have ever been able tl 

 offer at Easter— and that means quality and quantity also. 



We will be especially strong on : 



CUT EASTER LILIES, $12.00 to $15.00 per 100. 

 CARNATIONS, the Best varieties and shippers. 



PINK AND WHITE KILLARNEY, NARYUND, RICflNOND, BRIDE AND KAISERIN 



Our Rose growers have their crops well timed. We will have plenty of them, which insures 



you both quality and good value. ■ 



WE WILL FILL YOUR EASTER ORDER, and DO IT RIGHT. 



The Leo Niessen Co. ^«»?^!?l!l^^^^^^^ 



Mention The Review when you write. 



PHILADELPHIA. 



' The Rising Eastern Market. 



The cut flower situation is fairly sat- 

 isfactory for the season. Cool weather 

 has kept the supply from increasing too 

 fast and has enabled the growers to 

 maintain ar'nd even improve the quality, 

 while the demand, most important of 

 all, is ' f aiT. Under these conditions 

 prices are good for the season, though 

 never approaching fancy, except on 

 Beauties and dark cattleyas. Single 

 violets from the winter-blooming plants 

 in heated houses are about done with; 

 the flowers from cold houses and frames 

 are in prospect. Double violets are in 

 fair supply and promise well for Easter. 

 Carnations are fine; at times they are 

 in excess of the demand. Some mag- 

 nificent sweet peas are coming into 

 town, with promise of big crops soon. 

 Roses, too, are excellent and plentiful, 

 barring Beauties. Snapdragons are of 

 more consequence, though they sell 

 cheaply. Lilac is active and abundant. 

 Daffodils have slackened in anticipation 

 of the southern army, which has been a 

 disappointment so far, owing probably 

 to the unusual cold for April. The bal- 

 ance of the flower list receives fair 

 attention, except daisies and light or- 

 chids. Double Killarney, used until now 

 for propagating, has made its appear 

 ance among the roses. 



A Retail Grower's Easter Plants. 



We were all retail growers a few 

 years ago, before the days of those 

 wonderfully successful men. the whole- 

 sale commission florists. Wje produced 

 what we thought we could sell in our 

 immediate neighborhood and then went 

 running around among each other to 

 dispose of the surplus. Of course those 

 of us in the best locations, opposite a 

 good live cemetery, did well, while the 

 rest of us had a hard time. Then came 

 the days of centralization. The fash- 

 ionable florists in the heart of the city 

 made greater and greater demands on 

 our resources, and to their aid came the 

 wholesalers. But the retail grower in a 

 populous suburb is still one of the most 

 important factors floricultnrally. He 

 feels the pulse of the flower-loving pub- 

 lic with a more h^man knowledge of its 



EASTER LILIES 



Our Lilies will be good and« best of all, will have stems, medium or long as 

 you wish. The price is 12c per flow^er or bud. Better place your order now, 

 for there will be lots of short Lilies this Easter. 



Other Easter Flowers 



We will have a splendid assortment of everything you want for Easter at 

 reasonable prices. 



Bride, Maryland, Richmond Roses 



White, Pinlc and Red Carnations 

 Daffodils, Tulips, Callas 

 Lady Campbell Violets 



Better place your Easter orders early and get the best stock. 



BERGER BROS. 



I Wholesale Florists 



I 1305 EllbeH Street, Philadelphia, Pa. 



MentlGD The Review when you write. 



needs than any other. What he grows 

 for Easter is of especial interest. 



William Berger has erected five well 

 equipped greenhouses in the rear of his 

 handsome new store on Germantown 

 avenue north of School lane. They are 

 filled with a carefully chosen and well 

 grown lot of Easter and spring plants. 

 The Easter plants show a preference 

 for medium sizes and for bright colors. 

 The leaders are azaleas, rhododendrons, 

 genistas, hydrangeas, daisies in white 

 and yellow, lilies and frame after frame 

 full "of tulips, daffodils and hyacinths. 



A feature of the houses is the sweet 

 peas, bench-grown for May blooming, 

 pot-grown for outside planting to cut 

 for June commencements. The re- 

 mainder of the place is filled with deco- 

 rative, blooming and soft-wood plants 

 for bedding out, all showing careful 

 culture. 



WILLIAM B. LAKE 



Distributor of "Superior" 



Ribbons, Specialties 



253S N. 34tli St, riuUdelilui, ft. 



Mention The Review when you write. 



Charles Mecky's Easter Plants. 



Charles Mecky has one of the pret- 

 tiest lots of Easter plants, at his place 

 on Limekiln pike, east of Chelten ave- 

 nue, that one could wish to see. There 

 are just three varieties, genistas, hy- 

 drangeas and daisies. But any one of 

 the three is worth a trip to see. You 

 want to know why! Because each one 

 is perfectly grown. The genistas are 

 hard as nails, the daisies look like a 

 field in bloom, stocky and evenly flow- 



