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Apbil 6, 1911. 



The Weekly Florists^ Review^ 



Seven Pages of Retailers' Cards 



This department for the cards of Leading Retail Florists — those florists who have the facili- 

 ties for filling the orders sent them by other florists — has made possible the recent rapid develop- 

 ment of this branch of the business, a branch of the trade now established for all time and so help- 

 ful that its volume will keep on increasing for many years. 



Are you sending and receiving your share of these orders? You can send your share (and 

 make 20 per cent profit without effort) if you let your customers know you can perform this service 

 for them. To receive your share — well, The Review's department for Retailers' cards remains the 

 one way of getting prompt action on the order in hand. If you are the only florist in your city 

 represented here, you get the orders coming into your territory from other florists. If you are not 

 represented and "the other fellow" is — we can leave it to you what becomes of these desirable orders. 



To be represented costs only 70 cents per week on a yearly order. This is for one-inch 

 space. Other spaces in proportion. 



Why not send your order today — now — before you forget it? 



INDIANAPOLIS. 



The Market 



A visit to the different flower stores 

 and the flower market finds them well 

 supplied with all the different spring 

 flowers. In almost everything there is 

 more stock than is required. Trade has 

 been rather light, the greatest call be- 

 ing for funeral work, with the demand 

 for social entertainments not so large 

 as during the early winter months. 



The weather has been cold for the 

 last ten days, which did a g^reat deal 

 toward holding the bulk stock back for 

 Easter. The previous hot weather ad- 

 vanced them so far that a number of 

 florists thought they could not hold 

 stock till Easter. The indications are 

 that Easter lilies will be abundant this 

 year, as plenty of fine plants are to be 

 seen. 



Beauties are still poor. Bride, Maid, 

 Killarney, Bichmond and My Maryland 

 are of good quality, and more than 

 enough to go around. Stock of all kinds 

 is abundant for the amount of business, 

 with the exception of green goods, 

 which are a little short. 



Various Notes. 



W. W. Coles was in the city last 

 week, attending the ceremonial of the 

 Shriners and visiting the different flo- 

 rists. He has just returned from a 

 three months' visit in Texas and the 

 southern states. He is much taken 

 with Texas and would like to locate 

 there permanently. 



William Langstaff, who has been ill 

 for some time, is again able to be 

 about. 



E. A. Nelson has purchased two more 

 delivery wagons. Mrs. Nelson, who has 

 been seriously ill, is much improved. 



Mr. Nims, with the A. H. Hews Pot- 

 tery Co., was a caller last week. He 

 reaches the city only twice a year, but 

 has many customers here. 



John Heidenreich has a fine lot of 

 lilies, cinerarias, azaleas and other 

 blooming plants for Easter. 



Edgar Stewart, of Anderson, spent 

 a few days in the city last week. 



Homer Wiegand has been laid up 

 with the grip for the last week. 



A. F. J. Baur, Irwin Bertermann and 

 Henry Bieman were among the Indi- 

 anapolis florists who attended the flow- 

 er show last week. 



The monthly meeting of the State 



Special Care Taken with Teiegrapii Orders for 



DETROIT 



AND VICINITY 



The L. Bemb Floral Company 



ALBERT POCHELON. Prop. 



153 Bates Street 



MentloM The Review when you write 



THE WILLIAM SCOTT CO. 



CUT FLOWERS AND FLOWERINO PLANTS 



Main and Balcom Sts., BUFFALO, N. Y. 



Also CORFU, N; Y. 



Mention Tbe Review when you write. 



THE WINDMILLER CO., Florists 



Mankato, Minn. 



Will take care of your orders in 



Minnesota 



Dakota 



WM. J. NEWTON 



...Leading Florist... 



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