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14 



The Weekly Florists^ Review^ 



April 13, 1911. 



photographer was called in during the big 

 day and made the picture in the packing 

 shed reproduced on page 13. The shed 

 is 185 feet long and there is a row of 

 greenhouses leading from it on each 

 side, affording every convenience for 

 the handling of the shipping. Charles 

 N. Page, president of the concern, says 

 that they have this season sent plant 

 orders to Hawaii, Cuba, Porto Eico, the 



Philippines, England, British Columbia, 

 Mexico, Guatemala, Panama, New Zea- 

 land, South Africa, Peru, Jamaica, Hon- 

 duras and the Bahama Islands, besides 

 every state in the Union. Forty-four 

 persons are employed in the green- 

 houses, most of whom are -shown in the 

 second, of the accompanying illustra- 

 tions. Mr. Page stands at the left of 

 the line. 



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THE RETAIL 



FLORIST 



^±J 



EASTEB TABLES. 



For a Itong Banquet Table. 



The egg and duckling decoration, as 

 already described in my article on 

 "Easter Windows," may be easily 

 adapted to a table decoration. If for a 

 long banquet table, have a number of 

 eggs scattered along on the table, 

 mounted in the same way and not over 

 six or eight inches high. Use the pussy 

 willows or fruit blossoms between. The 

 smaller eggs will be much more easily 

 made of marguerites, the white outside 

 and the yellow inside, or they would be 

 daintily made of light blue and white 

 pansies. Smaller eggs still may be 

 used, one at each plate, and a duckling 

 or chick, either within the shell or 

 standing beside it. 



A breakfast or luncheon decoration of 

 sweet peas can be arranged by filling 

 blown egg shells with sweet peas, one 

 at each place. 



A Pansy Luncheon. 



For a pansy luncheon, the whole cen- 

 ter space of the table may be arranged 

 in the form of a solid pansy bed in sev- 

 eral sections. Use the blooming plants as 

 a background. Enrich by adding many 

 cut blooms, stemmed. Any color scheme 

 obtainable may be worked out — purple 

 and lavender, brown and yellow, 

 white and blue, or all of these colors 

 carefully blended. Eggs and ducklings, 

 or chicks with full-blown roses, prefer- 

 ably pink, are scattered loosely over 

 the pansy bed. The poses of the birds 

 will have much to do with the effective- 

 ness of the decoration. They may be 

 perched on a stem, peeping into a rose, 

 nestled in a group of flowers, etc. A 

 bed of crocus or violets, arranged in 

 the same way, would be an equally at- 

 tractive decoration. 



To Avoid Bepetition. 



Some toy rabbits frolicking through a 

 bed of tulips or narcissi, with here and 

 there a broken stem and a flower lying 

 flat, will take with people who are much 

 entertained. Quite often one florist gets 

 the bulk of the trade of all the mem- 

 bers of one social set, and his center- 

 pieces should not be repeated often. 

 The more novelties and changes he can 

 introduce, the better. Seeing certain 

 society announcements, he can plan and 

 be ready for milady, giving her some- 

 thing new and planned especially for 

 her. Gertrude Blair. 



AN AUSTBALIAN CLOCK DESIGN. 



One of the standard funeral designs 

 in the United States is that which in- 

 cludes the clock dial, marking the 

 passage of time or the end of life. It 

 therefore is interesting to note the 

 same design as used in far-off Australia. 

 The illustration in this issue, in which 

 the dial appears, is reproduced from a 

 photograph made at Sydney at the time 

 of the obsequies for the late King Ed- 

 ward. Searl & Sons were too far from 



The Kings Clock. 



London to have orders for flowers for 

 the funeral, but they arranged their 

 window as a memorial window for the 

 occasion. The clock was the center- 

 piece of the display. 

 Review readers will be quick to note 



that the style is considerably more open 

 than in the American "clocks." "Wt; 

 make them with more flowers. Perhaps 

 our method may use up more stock, but 

 it is doubtful if it results in any othet' 

 good purpose. Considering that this 

 design was made merely for display 

 in a store window, there is no criticism 

 of the somewhat unusual amount o' 

 lettering. As a rule, the inscription 

 should be kept down to the fewest pos 

 sible words, but it nevertheless is i; 

 fact that the design-maker often find- 

 himself at his wits' end to locate ap 

 propriately all the lettering he is re 

 quired to put on some piece of insig 

 nificant size. In the present instance 

 design and lettering are in harmony. 

 The space at the top seems to have 

 been specially designed for the words 

 "With His King," and the field at the 

 base, bearing the words "The Lpng 

 Day Closes," would necessarily have 

 been made up with loosely arranged cut 

 flowers had it not been for the letter- 

 ing that was to fill the space. The card 

 at the bottom is not a part of the de- 

 sign. The words, "Time, like an ever 

 rolling stream, bears all its sons away, ' ' 

 were merely a part of the general 

 scheme of the memorial window. 



RETAILEES' ADVERTISING. 



The Eeview has from time to time re- 

 produced a number of the advertise- 

 ments which have been published in their 

 local papers by florists both in the large 

 cities and in country towns. It is not 

 always the man who has the largest busi- 

 ness who does the best advertising, but 

 it may be taken as a fact that the man 

 who does the best advertising steadily is 

 forging to the front, for the one whose 

 advertising shows that he gives it 

 thought is pretty sure also to give 

 thought to the other details of his busi- 

 ness and may be trusted to give atten- 

 tion to an order. 



The reproduction of these advertise- 

 ments has afforded an idea to many 

 readers, for they are largely utilized in 

 the construction of advertisements for 

 others than the original advertiser. There 

 can be no harm in a florist in Iowa 

 using an idea gleaned from an advertise 

 mcnt published by one in Connecticut. 

 In fact, it is by adapting and develop- 

 ing the ideas of others that the best ad 

 vertisements usually are produced. 



Good display is an important factor 

 in any advertisement. If you are not 

 sure of what you want in the line oi' 

 display, give your idea to your locai 

 newspaper man and let him work it uj' 

 for the printers. If he is at all up to 

 date he will make your interests his in 

 terests and get up something for yoi: 

 which will make an attractive showing. 



As to what to put into an advertise 

 ment, opinions are as different as the 

 men who hold them. There is no ques 

 tion of the virtue in a brief argumen 

 as to your superior facilities, but if yo' 

 notice what advertisers in other line- 

 are doing you will see that the larges 

 advertisers invariably quote prices. 



Atlanta, Oa. — W. A. Hollingswortl . 

 formerly at 89 Peachtree street, has ri 

 moved his store to 119 North Pry( : 

 street, at the corner of Houston stree;. 



Minneapolis, Minn. — The firm of Ki- 

 sik-Eckhardt Co. has been reorganized 

 under the name of Henry Kusik & C'>- 

 The new firm has purchased Mr, Eck- 

 hardt's interest and he has withdrawn 

 his connection. 



