14 



The Weekly Florists' Review* 



Ai'iui. 13, 1911. 



photoifiapliiT \v:is ciillcd in duiiiij^ tlic bijjj 

 (lay and mail'' llic |iictuit' in the paciviii^ 

 shed reproducod on i)age 13. The shod 



is 1 S."i t'i'ct loii<; and tlirlc i-< a low ot 

 yi't'cniiiMiscs Iradinji I'ldni i1 on each 

 «idi', an'ni'din^ r\ciy conv riiirncc 1''p| 

 till' haiKllin^ nl' 1lic shii)|iini;. ('Iiai'lcs 

 >. . I'ayc. prc^idi'nt (if tiic (•(iin-nii. say^ 

 that liicy lri\c this soasdu sent plant 

 oi'dcis til Hawaii, (iila. i'dflii ificd. tlic 



rhilippincss, l"",nyiaiul, Jiritis 

 Mcxicd, (iiiatciiiahi, I'anani; 

 land, Soutli Africa, I't'iai, .la 

 (liira< and the Hahania Isia 

 every state in tlie Tnion. 

 peisdiis aic ctnpldyt'd in 

 lidiises, most (d wlioni are si 

 second, (d' i lie accdin]ia ny i 

 t inns. M r. I'a ife si a nds at 

 tlie line. 



^♦^.'♦^.'♦•r^.'*-. 



^.^'^^.'<^.'<^.'♦^.•■fef»)•'^.■♦^•'^■-♦)•'fe^^»^^v=?■♦>•'^^f»:)•4-^-»)•v=^■'»)•^=^r»>•'a^ 



THE RETAIL 



FLORIST 



W=^.<»^.^^.^*^.^^.'^^.<^*^.<^^.<<^.'^r»>'-fef»)'fer»>'W»^''^>)"-fe' 



EASTER TABLES. 



For a Lcng Banquet Table. 



I lie eyti and duckling <lec(iration. as 

 .•ili'cady desci-ila^d in my article on 

 "Easter Windows," )nay lie easil.v 

 ailajded to a talde decoration. If for a 

 lony lian(|iiet talde, have a number of 

 ejrjrs scattered aloiiji on the table, 

 inoiintod in tlie same Avay and not over 

 six or oiyht inches high. L'se the pirssy 

 willdus or fruit blossoms lietween. The 

 sinall(M- e<r<;s will be much more easil.v 

 made df mar'^nerites, the white outside 

 and tlie yellow inside, or they would be 

 daintily made of light blue and white 

 )iansi(>s. Smaller eggs still ma.v be 

 used. on(i ;it ea(di ]i]at(\ and a duckling 

 or (diick. either within the -shell or 

 standing lieside it. 



.\ Iji-eakfast or lumdieon decoration (d' 

 ^weet pea'; can lie arranged by tilling 

 lildw 11 CMO sill IK with >-weet peas, one 

 at eaidi plac'. 



A Pansy Luncheon. 



I'di .-I pail-<v llllir lieeii . tile \\h(de cell- 

 Icj- s|iace (d' the talde may lie ;irr;tnged 

 ill the I'dini (d" a Sdlid ]iansy lied in se\ 

 eral srct Id lis. Tse the lilddiiii iig plants as 

 a liai Isgidiin 1. flniiili l)\-;ic|ding many 

 cut blodins. ^i einined. A ny C(dor scheme 

 ulit.ainalde may he worked out - pnr]de 

 ,'in<l l;i\ elide:. Imiwn and yellow, 

 white and Idile. er .'ill ol' these colors 

 r;irefull.\ IdelKied. fl^gs .'Hid (budslillgs. 

 iir (dli(d\S with full IddWIl ld>es. Jirel'cT 

 alilv pink, .M" sc.attereil hiie^ely n\ el 



the ]i;ins\' lieil. 'I'ln' pdsc- df the liird- 

 will lia\<- miedi tn dd with tie- elTectivc 

 ne--s (d' the dei-dratidii. Tlii'v' may lie 

 |iei(difc| III! a stem, perping into a rose, 

 nestled in a gidiip df lldwcrs. etc. .\ 

 lied of crocus or \iolet^, .airangeil in 

 the same way, Wduld be an eipially at 

 t vac t i\<' decor.at ieii. 



To Avoid Repetition. 



Some td\ i.aldiits fndiidsing through a 

 lieil df tiilijis (ir narcissi, with here and 

 there a br(d<eii stem and .a tlower lying 

 Hat. will take with peojile who are miudi 

 entertained, (^uite (d'ten one tlorist gets 

 the bulk of Die tiade of .all the inem 

 bers (d' one social set, and his center- 

 jiieces should not be rejieateil often. 

 The more novelties and (dianges he can 

 introduce, the better. Seeing certain 

 -ociety announcements, he can plan and 

 he ready for milady, giving her some 

 thing new and planneij esjiecialiy for 

 licr. (iertrnde l^lair. 



AN AUSTRALIAN CLOCK DESIGN. 



One of the staiidar.l funeral tlesigns 

 in the I'nited States is that which in 

 (ludes the (dock dial, m.arking the 

 passage of time or the end of life. It 

 therefore is interesting to note the 

 same design as usc^d in farolf Australia. 

 The illustration in this issue, in which 

 the dial apj>ears, is reproduced fiom a 

 ])hotogra|di made at Sydney at the time 

 of the obse(piies for the late King Ed 

 ward. Searl lic Sons were too far from 



The King s Clock. 



London to have orders for llo%vers for 

 tiie funeral, Imt they arranged their 

 window as a memorial window for the 

 occasion. The clock was the center- 

 piece (d' the display. 



I.'eview readers will be fpiick to note 



that the style is considerably nujro op( • 

 than in the American "(docjvs." \\ 

 m.ake them with more flowers. I'erhaj 

 our nudhod may use u[) more stock, br 

 it is doubtful if it results in any otln 

 good pur])ose. ( 'onsidering that tli 

 design was made mends- for disphi 

 in a store w-indow', there is no criticisi 

 of the somewhat unusual amount > 

 hdfering. .\s a rule, the inscriptio 

 should he ke|)t down to the fewest ])()- 

 silde words, but it ne\-erth(dess is 

 f.'ict that tlu! design maker often find 

 himself at his wits' end to locate aji 

 |ii-opriat(d\' all the hdtei-ing he is re 

 (piired to |)ut on some piece; of insij.; 

 nilicant size. In the jiresent instano 

 design and bdtering are in liarmoii} 

 The space at the t(jp seems to ha\' 

 lieeii special! V designed for the word 

 •'With His king," and the li(dd at tin 

 liase, heai-ing the words ''The Eoni 

 Day ('loses,'' would necessarily hav' 

 lieen made up with loos(dy arranged cu 

 lldwcrs had it not lieen I'oi- the letter 

 ing that wiis to till the space. The car' 

 at the hot loin is not a |iart of tlu! (h 

 sign. The words, ''Time, like an e\(>' 

 ndling stream, bears all its sons away. ' 

 weic meridy ;i jiart of the genera 

 scheme df the memorial window. 



RETAILERS' ADVERTISING. 



The h'e\ ieu has from time to time rr 

 produced ;i number of the advertise 

 ments which iia\e iieen jniblished in tlieii 

 local p-i|ie>s hy florists ludh in the larg. 

 cities and in country towns. It is uoi 

 always the man who has the largest busi 

 ness who does th(> hest advertising, bii 

 it may be taken ;is a fact that the man 

 who does the best advertising steadily is 

 forgi)ig to the front, for the one whose 

 ad\t'rtising shows that he gives it 

 thought IS pretty sure also to gi\( 

 .hought to tiie otiier details of his busi 

 ness and may be trusted to give atten 

 tioii to an Miller. 



The i-ennnlnctiou of tli(>se advert isi 

 ments lias .afforded jin idea to nian\ 

 readers. f(U- tiiey are largely utilized ii- 

 the construction of advertisenienls foi 

 lit hers than the oiiginal advertiser. Tliei' 

 cjiii be no hai'm in a florist in low: 

 using an idi'a gleane(l from an ad\ertisi 

 meiit juddished by luie in ronnccti('ui 

 In f;ict. it is by adapting and ilevehip 

 ing the ideas of others find the best ai: 

 \ eit isements usually aic jirodiiced. 



(lood (lispl;iy is an iinport;iiit tact" 

 ill any ;iil\crt isemeiit. if you are no 

 -lire of what you want in the line o 

 display. gi\*' your idea to your loc:i 

 newspajier ni;in aTid let him wfirk it iii 

 for the [irinters. If lu^ is at all u]i i' 

 date he will make \our interests his iii 

 terests .and get iifi something for yo 

 v,lii(di will make ;in attractive sliowing. 



As to \\liat to |iut into an ad\ertisi 

 ment. o|iinidns are as different .as tli 

 men wild hold them. There is lui (|ue- 

 tion of the \irtiie m a brief argumei 

 ;is to your su|ieridr facilities, but if yo 

 notice \\h:it aihcrtisers in other liii' 

 ;ire ddiiig ydii will '^ee that the hirgi • 

 nhcrtisers invari.-iljly ipiote prices. 



Atlanta, Ga. — W. .\. ilollingswoii 

 formerly .at M* J'eachtree street, has i 

 mov(^d his store to 110 North Try 

 street, at the corner of Houston strc 



Minneapolis, Minn. — The firm of K 

 sik i-lckhardt (Jo. has Iieen reorganizi 

 uiuler the name of Henry Kusik iSc ' 

 The new firm has ]iurcli;ised ^Ir. K< 

 hardt 's interest :iiii| he has witlidra\ 

 his cdiinection. 



