, ■•Tr'.'''i VvV 'P'yvt'frf^yJ^' 



April 13, 1911. 



The Weekly Florists' Review^ 



17 



will amount to many thousands of dol- 

 lars. 



Eussin & Hanfling say they will be 

 open all of Saturday night. All the 

 supply houses will doubtless concede 

 this opportunity to their patrons, and 

 every cut flower establishment will keep 

 open house, as usual. 

 ,t,^ . J. K. Allen says that during the last 

 week he has averaged receipts of 500 

 Brunners daily. 



J. Houck, of Bloomfield, N. J., is 

 building 10,000 square feet additional 

 to his greenhouse plant and installing 

 a No. 14 Kroeschell boiler. This will 

 make his total close to 40,000 square 

 feet. He is a member of the Growers' 

 Cut Flower Co., Ill West Twenty- 

 eighth street. 



Mrs. Krick has a handsome store at 

 1379 Broadway, Brooklyn, close to the 

 locality of the old store and business 

 that was established by the firm in 

 1852. The trade welcomes her back to 

 the fold. 



Secretary Eagleson, of the American 

 Institute, announces the fall dahlia 

 show for September 19 to 21, and the 

 mum show November 1 to 3. 



A. T. Boddington gave a farewell 

 luncheon to the £!nglish visitors on the 

 eve of their departure for home April 4. 

 These gentlemen were greatly pleased 

 with their reception by the trade every- 

 where they went and were unanimous 

 in declaring they had had the time of 

 their lives. 



April 12 the Horticultural Society of 

 New York had an Easter plant and 

 flower exhibition at the Museum of Na- 

 tural History. J. Austin Shaw. 



NEW OBLEANS. 



The Market. 



With the i^proach of Easter the 

 flower stores,. and many nurseries are 

 filled with all-ifeiiiSs of flowering plants, 

 especially lilies, iind, although the late- 

 ness of this festival this year makes 

 a large sale of plants and cut flowers 

 somewhat doubtful, a generally optimis- 

 tic view is prevailing^ Easter lilies, the 

 .predominant ••pjaires for the occasion, 

 are not quit^ as plentiful as in former 

 years, but those on Band are of a good 

 quality, especfSlly.the ones grown from 

 Louisiana bulbs. Spiraea Japonica, both 

 white and pink, are much less grown 

 than in former years and, with the ma- 

 jority of the growers, have finished 

 blooming. What is still on hand should 

 find a ready sale and bring a good price. 



Ehododendrons, lilacs and hydrangeas 

 are scarce, as also is Azalea mollis, and 

 every one of these plants on hand will 

 surely go in a rush. The usual amount 

 of lily of the valley is forced by the 

 various -florists, and the market garden- 

 ers will bring in their usual supply of 

 small sized flowering plants of many 

 varieties. Since the last month the sale 

 of outdoor plants has increased con- 

 siderably, and the frequent, heavy rains 

 we have had of late helped the outdoor 

 stock along a good deal. For two weeks 

 the first gladioli, both light and dark 

 colors, have been in the market. Span- 

 ish iris has had a short season and hard- 

 ly any are to be cut now. The same can 

 be said of sweet peas; in fact, outdoor 

 flowers are at present exceedingly 

 scarce. Asters are planted by many 

 florists in greater quantities than in 

 former years; so are single tuberoses, 

 and both of these furnish valuable sum- 

 mer cut flowers for different uses. 



Many large orders for wedding deco- 



The Trade Exhibits were Attractively Staged at Boston. 



rations after Easter have been booked 

 with several of our leading florists, and 

 the different social functions following 

 the dull lenten season will be gladly 

 welcomed by all the florists. 



Variotis Notes. 



Abele Bros, have a nice lot of white 

 hydrangeas in bloom. Their enlarged 

 grounds are constantly restocked with 

 all kinds of commercial shipping plants. 

 They report the present season the best 

 they have known in the last five years. 



Doescher & Jones, a young and en- 

 terprising firm, have a fine and healthy 

 stock of different varieties of nephrol- 

 epis of all sizes, besides a large col- 

 lection of outdoor plants for shipping. 



C. W. Eichling's Easter plants are in 

 time. He has a well grown lot of lilies 

 and spiraeas, besides his usual fine lily of 

 the valley. 



The Metairie Ridge Nursery Co. has 

 a large and elegant stock of Easter 

 lilies (gigantoum and longiflorum), also 

 gloxinias, bougainvilleas, Spiraja Ja- 

 ponica, in white and pink varieties, and 

 valley, besides a fine collection of foli- 

 age plants. The four large rose houses 

 are still furnishing a constant supply of 

 fine blooms, as well as thousands of cut- 

 tings to grow their own stock and for 

 the shipping trade. 



J. A. Newsham 's Easter lilies are 

 among the best in the city. They are 

 mostly grown from Louisiana bulbs and 

 have strong stems, with large, perfect 

 flowers. Besides these, he has gome ele- 

 gant cattleyas for the holidays. 



P. A. Chopin has his Easter lilies 

 in first-class shape. They are all grown 

 from bulbs raised by himself in differ- 

 ent parts of Louisiana. The stems are 

 extremely strong, with an abundance of 

 buds, and the flowers are perfect in 

 every detail. He was one of the first 

 local florists to introduce the lily culture 

 in Louisiana and hopes to start the ship- 

 ping of bulbs in a few years. 



U. J. Virgin has some of the finest 

 rhododendrons, lilacs and hydrangeas 



ever grown for Easter, and will un- 

 doubtedly find ready buyers at top notch 

 prices. R. E. 



IMPROVING THE STAGINO. 



Some of those in the allied trades who 

 exhibited at the National Flower Show 

 at Boston made something of a grimace 

 at the price of space, but it is pleasant 

 to record that now that the show is 

 over and there has been time for cast- 

 ing up results, practically every trade 

 exhibitor expresses himself as well 

 pleased with the business done. It was 

 the first time that the allied trades 

 have bought space in an Q^hibition de- 

 signed primarily for the general public, 

 and of course they wanted to put their 

 best foot forward. There has been no- 

 table progress in the last few years in 

 the staging of our trade displays. Not 

 so many years ago all that was consid- 

 ered necessary was to set one's mer- 

 chandise upon a table. The only ad- 

 junct was a sign. The larger it was, 

 and the more glaring its colors, the bet- 

 ter it suited. At the Boston exhibition 

 many of tho.so of the allied trades had 

 the advantage of the use of some of the 

 fixtures remaining from previous exhibi- 

 tions, and on the whole the trade dis- 

 play was staged much more attractively 

 than any of its predecessors, as can be 

 seen from the accompanying illustration 

 showing the booth of one of the ribbon 

 houses, though quite naturally the ex- 

 hibitor thinks this the most attractive 

 display of the lot. So well was the 

 S. A. F. executive committee pleased 

 with the appearance of this exhibition 

 that in framing the rules for the August 

 exhibition it was voted to cut out the 

 big signs and glaring placards, to the 

 end that all our trade displays may in 

 future have greater dignity and be more 

 pleasing to the eye. 



Dayton, O. — The business of Joseph 

 W. Furst ha-s been reorganized and is 

 now conducted under the name of the 

 Furst Floral Co. 



