18 



ThcWcckly Florists' Revitv/, 



Afbii. 18. 1911. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editoe and Managkb. 



■ PUBLISHED KVEBY THURSDAY BY 



The FLORISTS' Publishing Co. 



530-S60 Caxton Building, 

 SOS South Dearborn St., Chicago. 



Telephonk, Harrison 5429. 



bkoi8tebed cable addbes8, flobview, obicaqo 



I New York Office: 



Borough Park Brooklyn. N. Y. 



J. Austin Shaw, Manager. 



Subscription price, $1.00 a year. To Canada. $2.00 

 To JEurope. $2J50. 



AdTeriising rates quoted upon request. Only 

 strictly trade advei-tlslnK accepted. 



AdvertlBoments must reach us by 6 p. m. Tuesday, 

 to Insure insei-tlon In the Issue of that week. 



Entered as second class matter December 3. 1897. 

 at th^ post-office at Chicago, 111., under the act of 

 March 3. 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



IKOEZ TO ASYEETISESS, PAGE 94. 



' ■ 



CONTENTS 



liie Question of Insurance 7 



-i-It's Vital for Growers (lllus.) 7 



Cement Benches In England 9 



Arrangement of Shrubs 9 



Caveat Emptor 10 



Here We Show You (lllus.) 10 



Seasonable Suggestions 10 



— Left-over Easter Plants 10 



— Memorial Day Crops 10 



— Standard Heliotropes 11 



— Marguerites 11 



National Sweet Pea Society 11 



Sweet Peas 11 



— The Cut Flower Crop 11 



In Far Alberta (lllus.) 12 



Geraniums 12 



— Bedding Stock 12 



— Geranium Foliage Scalded 12 



Columbus, 62 



The Mail Order Plant Trade (lllus.) 13 



The Retail Florist 14 



— Easter Tables 14 



— An Australian Clock Design (lllus.) 14 



— Retailer's Advertising (lllus.) 14 



Milwaukee 16 



New York 16 



New Orleans 17 



Improving the Staging (lllus.) 17 



Gospel 18 



Chicago 18 



Detroit 24 



Philadelphia 26 



Boston 30 



Daytoi', 36 



Steamer Sailings 40 



Vegetable Forcing 46 



— Vegetable Markets 46 



— Root-rot of Lettuce 46 



Pacific Coast 4« 



— Portland, Ore 48 



— Tacoina, Wash 46 



— San Francisco 47 



Seed Trade News 50 



— New York Seed Law Again 60 



— Imports 52 



— Catalogues Received 52 



— English Seedsmen Alarmed 62 



St. Louts 52 



Yonkers, N. Y 56 



Nursery News 58 



— Improving Propagation 68 



Cuttings 12 



Baltimore 66 



Market for Providence 66 



Indianapolis 68 



Tarrytown, N. Y 81 



Greenhouse Heating 82 



— Is the Chimney Large Enough? 82 



— Planning a New Range 82 



— A Small Forcing House 83 



— Three Minnesota Houses 84 



Lancaster, 86 



Fall River, Mass 86 



Rochester 88 



Providence 90 



Pittsburg 92 



Bandolph, Mass. — Clarence L. Hagar, 

 of West street, was drawn as a tra- 

 verse juror for the criminal session of 

 the Norfold superior court, sitting at 

 Dedham in April. 



New Castle, Ind. — Myer Heller is the 

 owner of a new Columbia automobile 

 which is said to be the finest in this vi- 

 cinity. It is a seven-passenger car, 

 equipped with every convenience known 

 to the automobile world, and is re- 

 ferred to as "a palace on wheels." 



80CIITT OF AHEBICAN FLOBISTS. 



Incorporated by Act of Congress, March 4, '01. 



Officers for 1911: President, (3eorge Asmns, 

 Chicago; vice-president, R. Vincent, Jr., White 

 Marsh, Md.; secretary, H. B. Domer. Urbuui, 

 111.; treasurer, W. F. Easting. Bultalo, N. T. 



Annual convention, Baltimore, Md., Auffost 16 

 to 18, 1911. 



EESULTS. 



We give them. You get them. 



We both have them. 



From Easter to Memorial day this 

 year is only six weeks — none too long a 

 time to get the bedding plants into con- 

 dition and most of them sold. 



There is complaint from all over the 

 country that the giganteum lilies for 

 Easter have flowered on too short stems 

 to realize the hopes of the growers. 



After having been without a varie- 

 gated carnation for several years, it looks 

 as though a couple more seasons will see 

 the markets heavily supplied with striped 

 and blotched varieties. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Beview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



A GREAT many florists are buying more 

 glass than they have any immediate in- 

 tention of using; at present prices a few 

 hundred boxes of glass on the place are 

 a cheap form of insurance. 



Spring weddings will now be in order. 

 Don't forget that the sweet pea is quite 

 a different flower from what it was a few 

 short years ago and that it is the coro: 

 nation flower in England. Use the mod- 

 ern sweet pea in your spring work and 

 you will make a hit. 



The annual report of the Society of 

 American Florists was received April 6. 

 It is the usual volume of 260 pages and 

 contains the stenographic record of the 

 Rochester convention of August, 1910, 

 fully reported at the time in The Re- 

 view, with lists of members, etc. 



Few of the florists who cater to local 

 demand have had, in past seasons, enough 

 stock to go around. For such as these the 

 low price of glass this season is an un- 

 mixed blessing. There is no danger that 

 the resulting sudden increase in supply, 

 whatever it may do to the big wholesale 

 markets, will work harm in the country at 

 large. 



GOSFEK 



A good many people find it easier to 

 criticise what others do than it is to do 

 something batter themselves. The pub- 

 licity work of the National Council of 

 Horticulture may not have been or be 

 perfect, it may not be as strong as the 

 trade would like, but there are in it 

 fundamentals that are worth bringing 

 again to the attention of some profes- 

 sional planters, as well as the amateurs 

 for whom they are intended. For in- 

 stance, how often does one see a florist 

 disregard one or more of the rules laid 

 down in the following: 



"It is just as important for the man 

 or woman who would beautify his home 

 to consider where to plant as what to 

 plant. Never plant flowers in a round 

 bed. Plant in long beds in front of 

 shrubbery, where the flowers will have 

 a background of green foliage. Plant 

 the tall flowers at the back, especially 

 those with brilliant colors, like cannas, 

 hollyhocks, and the like. Instead of a 

 big canna bed in the center of the lawn, 

 string the cannas out, two or three 



plants deep, in front of tall shrubbery, 

 preferably back in the yard. Plant 

 smaller and more delicate flowers near 

 the front. Put some sweet-scented va- 

 rieties near the porch and the windows 

 of the living room. Little triangular 

 beds in the sharp corners of the walks 

 are good, unless you already have roses 

 planted there. Above all, watch the 

 color scheme and do not put clashing 

 colors together. 



"Do not plant flowers at all unless 

 you are prepared to take care of them. 

 Starved, sick, discontented flowers cry 

 out for help to every passer-by. If you 

 will consider carefully the questions of 

 suitable soil, proper fertilizer, and 

 choose varieties which fit your location, 

 however, you can have a flower garden 

 which will richly repay every hour's at- 

 tention that you give to it." 



Every florist ought to practice these 

 things as well as preach them. 



CHICAGO. 



The Great Central Market. 



This is the busy week, the one in 

 which the market handles a greater 

 quantity of material than in any other 

 one week in the year. The start was 

 made Saturday, April 8, when most of 

 the wholesale houses had the biggest 

 day since Christmas. Prior to that the 

 demand was what one of the whole- 

 salers likes to call lackadaisical, and in 

 the early days of the present week the 

 business was spotty; some houses had 

 more than their share, and others less, 

 and a rush of morning orders would 

 be followed by a dull afternoon, and 

 vice versa. Bright, warm weather 

 April 9 and 10 accelerated production 

 to a marked extent and all flowers were 

 plentiful, even Beauties being fully 

 equal to the demand, though that is not 

 saying much, for buyers have almost 

 ceased asking for Beauties. 



The opening of the present week 

 found the wholesalers in a quandary. 

 Easter always has produced the largest 

 volume of business of any day in the 

 year, but as late as April 10 the whole- 

 salers were practically unanimous in 

 saying that the business booked was far 

 below what it was the Monday before 

 Easter last year. A few houses were 

 able to report the normal number of 

 orders on hand, and some said they 

 were well booked up on certain special- 

 ties, but in the aggregate the orders 

 placed in advance have been extremely 

 light. It is a peculiar circumstance 

 that the business booked from city re- 

 tailers is much heavier, in proportion, 

 than the bookings from out of town; 

 usually it is just the other way. What 

 has become of the orders no one seems 

 to know. The general impression is 

 that the falling off in advance orders is 

 due to two closely related circumstances. 

 First of these is the general impression 

 existing throughout the country that 

 there will be an abundance of stock this 

 Easter, and, second, the recollection that 

 at Christmas there was a sharp break 

 in prices. There is every confidence 

 that the Easter business will in the end 

 make as largo a total as last year, if 

 not larger, but about the best that can 

 come now will be a deluge of late mail 

 and telegraph orders. These will add to 

 the difficulties of handling in three days 

 as much business as is ordinarily done 

 in three weeks. 



A couple of bright days have added 

 immensely to the supply of stock and 



