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26 



The Weekly Florists^ Review* 



Apbii. 18, 1911. 



For the first week following Easter^ we can offer you in quantity 

 and at attractive prices^ representing special values : 



BEAUTIES, the best, $4 00 per dozen; $30.00 per 100. 

 LILIES, long stems, good flowers, $i2.00 per 100. 

 VALLEY, very choice, $4.00 per 100. 



And a large supply of excellent quality of 



PINK KILLARNEY, RICHMOND and MARYLAND. 



The Leo Niessen Co. 



Wholesale Florists 



1209 Arch Sf. n Philadelphia 



Open from 7 a. m. to 8 p. in. 



Mention The Review when you write. 



April 9, showed a splendid collection of 

 Easter plants, just waiting to be sent 

 to their respective purchasers. Spe- 

 cially noticeable were the fine azaleas 

 and hydrangeas. 



Charles Warncke opened a store in 

 the Valpey building, at 213 Woodward 

 avenue, April 10, to be conducted during 

 Easter week only, 



C. H. Plumb, one of the largest plant 

 growers here, was completely sold out 

 on Monday, and when seen by the writer 

 he was seriously pondering the problem 

 of delivering all his plants. Another 

 large grower, F. Meisel, was also sold 

 out. 



The Michigan Cut Flower Exchange 

 reports a large sale of plants and on 

 Sunday, April 9, the force worked all 

 day, getting out thirty-one cases of 

 plants. Fancy ferns are a strong leader 

 with this firm and are being shipped to 

 all parts of the country. 



The Detroit Cut Flower Supply House 

 is preparing for a big sale of cut flowers 

 this Easter. 



An important meeting of the Detroit 

 Florists' Club will be held the Monday 

 evening following Easter and every 

 member is urged to attend, as this 

 meeting is of the utmost importance. 

 H. S. 



PHILADELPHIA. 



The Bising Eastern Market. 



The cut flower market is fairly active, 

 yet conditions are hardly satisfactory. 

 The weather has had a steadying ef- 

 fect, keeping up quality and retarding 

 the crops; still there has not been 

 enough business to market all the flow- 

 ers at listed prices. 



The chief interest at the close of the 

 present week, April 12, centers on 

 Easter. Carnations advanced April 10, 

 closely followed by callas, in anticipa- 

 tion of the demand for the churches for 

 Holy Thursday. Sweet peas and vio- 

 lets have joined in the upward move- 

 ment. But the important lilies and 

 roses are expected to show little or no 

 advance. There are immense crops of 

 both Easter lilies and lilies of the val- 

 ley in sight — crops too large to warrant 

 any advance, except for the finest se- 

 lected stock. The rose crops are likely 



FOR EASTER WEDDINGS 



SWEET PEAS, pink, white and lavender, very fine stock; 

 good flowers on long stems. 



EASTER LILIES, the most decorative white flower for mass- 

 ing that our stock holds. 



BRIDP, PINK KILLARNEY and RICHMOND ROSES, in 



fancy and selected grades. 



VALLEY in quantity, well grown and nicely hardened. 



CALLA LILIES. CARNATIONS, in all colors. 



SNAPDRAGON. 



We are situated Just mid^^ay bet^veen the t^eo railroad 

 terminals. 



BERGER BROS. 



Wholesale Florists 



1305 Filbert Street, Philadelphia, Pa. 



Mention The Review when you write. 



^ Budlong's 



E Blue Ribbon Valley 



to be fairly heavy. With such a wealth 

 of other material, a general advance is 

 not warranted. 



There was a scarcity of white carna- 

 tions on one or two days of the last 

 week. Snapdragons are plentiful and 

 cheap. Cattleyas have shortened de- 

 cidedly. Single violets are still obtain- 

 able. Southern daffodils have arrived 

 in fine shape. Beauties are more abun- 

 dant. Delicate pink roses have been 

 rather light in color. There has been 

 no lily surplus. 



WILLIAM B. LAKE 



Distributor ol "Supertor" 



Ribbons, Specialties 



2S3S N. 3«k St, rUhdelrkii, Fi. 



Mention The Review when you write. 



Palm Sunday. 



Every florist who has Easter plants 

 expects his friends and neighbors to 

 call on him on Palm Sunday and see 

 all there is to be seen. Of course even 

 the most energetic could not see more- 

 than a few of the many pretty sights 

 to be seen in and around Philadelphia; 

 as the pre-Easter season has been un- 

 usually active a little let-up seems per- 

 missible and instead of spending the 

 entire day going from place to place- 



