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Apbil 20, 1911. 



The Weekly Florists' Review* 



19 



The greatest loss to the city florists 

 who had show houses was in plants. 

 The houses were all filled with fine 

 blooming plants of all kinds, and the 

 falling glass and heavy rain that followed 

 did great damage. The Missouri Botan- 

 ical Garden and all South St. Louis 

 florists escaped the hail. The heaviest losers 

 were as follows: C. Young & Sons Co., 

 hardly any glass left and their Easter 

 and Decoration day stock a complete 

 loss; the Bentzen Floral Co., Eichard 

 Frow, Mr. Sanger, A. G. Greiner, San- 

 ders Nurseries, Alex. Waldbart, Mr. 

 Huettemann, Robert Scott, Koenig Flo- 

 ral Co., Mr. Meinhardt, Grimm & Gorly, 

 Alex. Johnson, John Nyflot, John F. 

 Shields, Chas. J. Bleeckert and James 

 Steers. The city park department at 

 Forest Park also had a great loss to 

 bedding stock and the palm house. 



The store men had show houses dam- 

 aged to the following extent: Kalisch 

 Bros., $600; F. C. "Weber, $600; F, H. 

 Weber, $200; J. F. Windt, $800; Towns- 

 end Floral Co., $400; Ellison Floral Co., 

 $800; Theodore Miller, $500; City Park 

 Department, nearly $1,000. 



At Kirkwood and Webster Groves 

 the loss was great and the amount of 

 glass broken at these places swamped 

 the glass dealers with orders the next 

 day. The largest places damaged were: 

 Oakland Floral Co., Hugo Gross, Will- 

 iam Winter and F. W. Ude, Jr. There 

 was hardly a pane of glass left at any 

 of these places. There were others who 

 also suffered great losses, including 

 W. J. Pilcher, A. G. Ahner, G. E. Ahner, 

 Chas. Ude, F. W. Ude, Sr., George Hart- 

 man, Aug. Hartman, Gus Gross, Venne- 

 mann Bros., Mr. Wolfsberger, the three 

 Scheidegger brothers, W. A. Rose, Lu- 

 ther Armstrong, Connon Floral Co., Jos. 

 Hauser, and quite a few smaller places. 



It is estimated that about 215,750 

 feet of glass will have to be replaced in 

 Kirkwood, Webster Groves and Old Or- 

 chard alone, to say nothing of proba- 

 bly as much more being needed by the 

 city growers. 



Various Notes. 



Frank Fillmore was sporting a brand- 

 new delivery wagon for the heavy 

 Easter orders. 



Pierre Schnider, foreman of the Oak- 

 land Floral Co., says in all his expe- 

 rience he never saw such large hail 

 stones as fell last Thursday, and he has 

 seen many hail storms. ^ 



J. J. Karins, representing Henry A. 

 Dreer, Philadelphia, got in just in time 

 to book large orders for the Peerless 

 glazing points for hail sufferers. 



Grimm & Gorly had one of the larg- 

 est Easter annexes in the city, a few 

 doors west of their store on Washington 

 avenue. They say their Easter trade 

 was the largest in years. 



The Mullanphy Floral Co. and the 

 Bentzen Floral Co. have baseball teams 

 this year and the two teams will battle 

 next Sunday at one of the local parks. 



The Pittsburgh Plate Glass Co. and 

 the Kahn Glass Co. were swamped with 

 orders for greenhouse glass the day 

 after the hail storm. 



The florists on South Grand avenue, 

 the Eggeling Floral Co., E. J. Wind- 

 ier, C. C. Bergstermann and Charles 

 Beyer, all say that their Easter trade 

 was better than last year. 



C. Young & Sons Co., notwithstanding 

 the great loss by hail and water, saved 

 enough stock to make a grand display 

 at their salesroom. They cleaned out 



early on plants and did a large cut 

 flower business. J. J. B. 



MILWAUKEE. 



The Market. 



The long looked for Easter rush is 

 a thing of the past and was highly 

 satisfactory to all concerned. Outside 

 of the brisk wind on Saturday, the 

 weather for the last week was ideal, 

 thus saving the trouble and expense of 

 extra wrapping. The wholesale grow- 

 ers of pot plants certainly were for- 

 tunate, for it was only a matter of 

 packing the plants on the wagon and 

 then off' again. While the mercury was 

 up during the day, the nights were 

 cool, thus bracing up stock in good 

 shape. It can safely be said that, on 

 the whole, the quality of cut flowers 

 was away ahead of that produced for 

 some seasons back. If violets are of 

 good quality at this time, which they 

 are, then we have proof enough that 

 growing conditions are pretty good. 



Easter lilies, both potted and cut, 

 were rather shorter stemmed than last 

 year with a good many growers, but 

 the demand was good and they moved 

 well. In fact, all blooming plants, 

 from a hyacinth up, when well done, 

 found ready sale. Cut flowers also had 

 their inning, considering that the sup- 

 ply was fully up to the demand. Roses, 

 carnations, snapdragons, valley, sweet 

 peas, violets and the various sorts of 

 bulbous stock, all of really fine quality, 

 sold well. The demand for American 

 Beauties was light, due, no doubt, to 

 the fact that for some time past it 

 was next to impossible to get any. The 

 supply in this line was just about 

 equal to the demand. 



Various Notes. 



To judge by the way the store of 

 the Baumgarten Floral Co. was crowd- 

 ed with ready orders, and everybody 

 busy, one would conclude that business 

 with them was certainly satisfactory. 



Wm. Zimmermann, located at the cor- 

 ner of Fifth street and Grand avenue, 

 has the advantage of displaying stock 

 on two streets, and, with the windows 

 filled in an artistic manner, he got an 

 amount of business which, as he says, 

 was fully up to that of last year. 



The Edlefsen-Leidiger Co. was well 

 prepared in th^ line of blooming plants 

 and reports heavy sales in this line. 

 The firm also had a large lot of home- 

 grown Easter lilies, which cleaned out 

 well. 



"We did an enormous business in 

 every line," was the answer given at 

 the store of J. M. Fox & Sofa on Sun- 

 day forenoon. While they had not 

 had time to figure up, they thought it 

 was ahead of last year. 



It was one continual rush from morn- 

 ing till night for the Aug. F. Kellner 

 Co. to get out all the church decora- 

 tions on Saturday. As this firm makes 

 decorating a specialty, a good share 

 of such work is always secured. 



The force of the W. A. McKenney 

 Co. were busy as bees, and business 

 with them was satisfactory, indeed. 



It was the first Easter experienced 

 by the A. Currie Co., and they say 

 that they were well satisfied with it. 



To sell all good pot plants out of 

 such a large lot as the C. C. PoUworth 

 Co. had, certainly speaks for itself. 

 Shipping trade with them was first- 

 class. 



Both H. W. Hunkel and Fred Holton 

 made good use of their autos during 

 the last week, taking prospective buy- 

 ers to their Brown Deer and Humboldt 

 street greenhouse plants on short no- 

 tice. Their pot plants and cut flowers 

 all were in prime condition and moved 

 well. Their shipping trade ran ahead 

 of expectations. The only article they 

 ran short on was wild smilax. 



With an increased force, the Wis- 

 consin Floral Co., on Grand avenue, 

 could not, owing to the lack of room, 

 take care of the transient trade, which 

 was ahead of last year. While pot 

 plants sold well, they had more call for 

 Easter lilies, sweet peas and violets 

 than for roses and carnations. 



Fred Bliese, of Schneck & Bliese, 

 Waukesha, Wis., was in the city the 

 first part of the week, selecting stock 

 for their Easter orders. E. O. 



LEXINQTON, KY. 



The Market. 



Easter of 1911 may be put on record 

 as the most strenuous in the last six 

 or eight years. It rained continuously 

 from Monday morning until Friday 

 night and the prospects were gloomy, 

 indeed, among the florists, but on Sat- 

 urday the sun came out in all its glory, 

 and by night the supplies were pretty 

 well cleaned out. Judging from re- 

 ports all around, the amount of busi- 

 ness done showed about a ten per cent 

 increase over that of last year. 



In pot plants, lilies, hydrangeas, 

 spiraeas and roses were plentiful and in 

 fine shape. There was no bulb stock 

 in this . market, owing to the warm 

 weather during March. In cut flowers, 

 lilies, roses, carnations, valley and vio- 

 lets had the call and everything in that 

 line was cleaned up early. All in all, 

 it was a highly satisfactory Easter, 

 even if the business was all done on 

 the last day. 



Various Notes. 



Honaker the Florist had a grand dis- 

 play of potted plants for Easter, espe- 

 cially in lilies, hydrangeas and roses. 

 His two large windows contained beau- 

 tiful displays of decorated potted 

 plants, surmounted by an electrically 

 lighted cross and arch. They report a 

 slight increase in business over that of 

 last year. 



John A. Keller displayed an elegant 

 lot of plants, especially lilies, rhodo- 

 dendrons, azaleas, hydrangeas and spi- 

 raeas. He was also fortunate in having 

 a large cut of fancy carnations and vio- 

 lets. He had a unique and attractive 

 window display, consisting of a 4-foot 

 egg, broken at one side, inside of which 

 a Belgian hare and her family made 

 their home. A neatly made fence sur- 

 rounded the display. This firm reports 

 trade satisfactory in every way. 



The Michler Bros. Co. reports the 

 best Easter trade in the firm's history. 

 They disposed of an immense lot of 

 pot plants and cut flowers. This com- 

 pany has had an extra busy spring, 

 outdoor planting and landscaping being 

 their specialty. 



Anderson & White were the only 

 ones in town with a fine lot of hya- 

 cinths and Murillo tulips in pots and 

 pans. They also had a fine lot of 

 Gladstone spiraeas, ferns and palms. 

 They report an increase over last 

 Easter. 



